The Essential Blogging Dictionary

The Essential Blogging Dictionary

 

I’ve been creating lots of cool new things for the resource library and I wanted to share the latest one with all of you. Below are 135 terms that every blogger or small business owner should know. I’ve tried to think of as many as I could, but there is no way of getting it all. 

If you think of a term that isn’t included and I’ll add it to the list. I hope it comes in handy for you! You can find this and other great resources in downloadable form by signing up for my weekly newsletter. I accidentally sent two emails out this week and I wanted to apologize for that.

I’m working on the best days and times to send it, but right now I’m sticking to Saturday morning right after my post is published. That’s it once a week. I know how it is to have an overrun email. I have two of them…okay three, four…Next Saturday we’ll be talking about stock images. Does, don’ts, and where to find them.

A

 

Above the fold – A newspaper term the refers to the top half of a website.

 

A/B Testing – Testing of an advertisement, sales page, or piece of content by creating alternate versions and seeing which ones visitors respond to the best.

 

Admin Bar – A floating bar that contains useful administration screen links such as add a new post, see pending comments, edit your profile etc. It can be extended by plugins to add additional functionality, for example, SEO and more.

 

Affiliate marketing – A way for bloggers to monetize their sites by special links to other website’s products or services for a fee.

 

Alexa –  An analytics website often referred to when comparing websites against one another. Provides a ranking and information on traffic, audience demographics, and inbound links.

 

Algorithm – The formula that determines how a blog’s pages or posts ranks within a search engine’s search results.

ALT. TAG – AKA: Alternative tag/Alternative text/attribute – The field tied to an image for the purpose of describing an image. An alt tag is helpful to both users and search engines should the image not fully render. Alt text is a word of phrase that describes an image on the web.

Anchor text – Used to anchor a URL to some text on a web page. When users view the web page in a browser, they can click the text to activate the link and visit the page whose URL is in the link.

API – Aka Application Programming Interface. The set of programming instructions and rules by an application that allows other applications to communicate with it.

Avatar – An avatar is a photo, graphic or image that represents you across blogs and other social-networking sites. This is not required nor used by all and is sometimes displayed within the profile or comment sections.

 

B

 

Backend – The part of the website where authorized users can modify content.

Backlink – a link one website gets from another website. Backlinks make a huge impact on a website’s prominence in search engine results. This is why they are considered very useful for improving a website’s SEO ranking.

Bandwidth –  The amount of traffic and data that is allowed to occur between your web site and the internet.

Blog – a type of website or part of a website. Blogs are usually maintained by an individual or group of people.

Blogger – 1. A person who blogs. 2. A free blogging platform owned by Google.

Blogpost – An individual post on a blog.

Blogosphere –  The community of all blogs and bloggers on the Internet.

 

C

Category – One of the predefined taxonomies in WordPress. It is used to sort and group content into sections.

Click-through rate – The number of times an ad is clicked on.

CMS – This is short for content management system. It is a software program that allows you to add content to a website more easily.

 

cPanel – A web-based hosting control provided by many hosting providers to website owners allowing them to manage their websites from a web-based interface.

Child theme – A sub-theme that inherits all of the functionality of its parent theme. Child themes are a safe way to modify a WordPress theme without actually making changes to the parent theme’s files. See also theme, parent theme.

Conversion rate – The percentage of visitors who convert visits or page views into some type of action, such as signing up for a newsletter, or purchasing an e-book.

CPC – Aka Cost-per-click. The amount earned each time a visitor clicks on an ad.

CSS Stylesheet – Aka Cascading Style Sheets – A style sheet language used to define visual appearance and formatting of HTML documents.

CSV – A type of file that stores plain-text data (such as newsletter subscriber information) made up of records and fields. Each field is separated by a comma or tab.

 

 

D

Database – A structured, organized set of data. A software used to organize and store data. WordPress uses MySQL as its database management system.

DNS – Aka Domain Name System – A system that points a domain to a physical IP address. The purpose of DNS is to use easy to remember domain names for websites instead of their numeric IP addresses. It also enables website owners to change their web hosts without changing domain names.

Domain Name – A name used to identify a website on the internet.

Default theme – A default theme allows you to display the front-end of a website. It is the first theme that you see when you first install WordPress. It can then be changed to any theme.

Dedicated hosting – Web hosting packages that provide a dedicated server with dedicated resources to a single client. Ideal for WordPress websites with a large number of visitors.

Dofollow links – Allows google (all search engines) to follow a link and reach your website. Giving you “link juice” and a backlink. If a webmaster is linking back to you with this link both Search Engine and Humans will be able to follow you.

 

E

 

Editor – A pre-defined user role in WordPress. An individual with editor roles can write, edit, publish, or delete blog posts. They can also moderate, approve, and delete comments.

Embed – To place content from another website within your own blog’s post or page.

Evergreen – A type of post that does not date quickly, and is therefore as relevant today as it will be in years to come.

Excerpt – An article summary with a link to the whole post.

 

F

Facebook pixel – a piece of JavaScript code for your website that enables you to measure, optimize and build audiences for your ad campaigns.

Favicon – A small graphic, typically your logo or other representation of your website that appears in a browser’s address bar, favorites or bookmark lists. In HTML it is referenced as the following rel= “shortcut icon”, and should be saved or uploaded as favicon.ico.

Featured Image – Aka post thumbnail – A WordPress theme feature that allows theme developers to add support for using a representative image for posts, pages, or custom post types.

Feed – RSS standing for Really Simple Syndication or Rich Site Summary – Provides users with frequently updated content. Content distributors syndicate a web feed, thereby allowing users to subscribe to it in RSS reader or via e-mail.

Filters – Functions that WordPress uses to pass data through. Allows developers to modify the default behavior or a specific function. Functions used to filter data are called hooks.

Fluid Layout – A layout that uses proportional values as a measuring unit for blocks of content, images, or any other item that is a part of a WordPress theme. This allows the web page to stretch and contract relative to the user’s screen size.

Footer – The bottom portion of a web page that usually includes the Copyright notices, links to privacy policy, credits, etc.

FTP – Aka FILE TRANSFER PROTOCOL – An internet protocol used to transport files across the internet from one computer to another

FTP CLIENT – A software that runs your personal computer and allows you to transfer files from your computer to and from your web server.

Functions.php – Aka theme functions –  A template used by WordPress themes. It acts like a plugin and gets automatically loaded in both admin and front-end pages or a WordPress site.

G

GPL – Aka General public license/GNU GPL – The most commonly used free software license. This software can be freely used, modified, and redistributed by anyone.

 

H

Header – This is the top part of your blog, and appears before any pages or posts. Headers generally include items such as logos, taglines, and navigation menus, which are meant to set the tone or theme of your blog.

Header widget – Usually the widget area to the right of the logo or header.

Heat map – A map of your blog, showing which areas of a specified page are clicked on the most, usually represented using colors where one color indicates a high number of clicks while another represents a low number of clicks.

Homepage – The main page of a website.

Hooks – Aka webhooks – Functions that can be applied to an Action or a Filter.

.htaccess – A configuration file read by the server. It is able to override many server configuration settings and can be used for authorization, cache control, website optimization, and URL rewriting.

HTML – Aka Hypertext Markup Language – The language used to write webpages.

Hyperlink – Clickable content within a web page that takes the user to another page, website, or within part of the same page.

 

I

iFrame – An inline frame used within a web page to load another HTML document inside of it.

Index(ed)The process by which search engines find your content and then make it available to users by storing it and displaying it in search results.

Inner wrap – What sits behind your posts and sidebar.

IP address – A unique string of numbers that identifies every computer that’s connected to the internet.

 

J

Javascript – A program running language implemented in browsers to allow client side scripting on the user end. It allows web developers to allow dynamic elements to your websites such as a slider, display alerts, buttons, popups, etc.

jQuery – a fast and concise JavaScript Library that simplifies HTML document traversing, event handling, animating, and Ajax interactions for rapid web development. jQuery is designed to change the way that you write JavaScript.

.jpeg – An image file format used to compress information within a photo or picture. The most widely used.

 

 

K

Keyword – A word or concept of great significance. A word that acts as the key to a cipher or code. An informative word used in an information retrieval system to indicate the content of a document.

 

L

Landing page – A dedicated page on a website created with the intention of converting visitors into sales leads or e-mail marketing subscribers for a particular product or database list.

Loop – PHP code that displays WordPress posts.

 

M

Malware – Short for malicious software. Code or scripts designed to disrupt software or collect of information such as passwords.

Media – 1. A tab in your WordPress admin sidebar which is used to manage user uploads such as images, audio, video, and other files. 2. Any image, literature, audio, or video.

Meta Keywords – The most popular and well-known element describing the content of a web page. Search engines realized that this piece of information was often inaccurate or misleading and frequently lead to spammy sites. As such this tag is no longer followed by search engines.

Meta tags – A comprehensive term that is comprised of meta titles, descriptions, and keywords. These three items are referred to as meta tags. The tags are elements that provide information about a given web page, most often to help search engines categorize them correctly.

MySQL – A database management system that is used by WordPress to store and retrieve all of your blog information.

N

Navigation Menu – Aka Primary navigation, menu, Sub navigation, or footer navigation – A WordPress theme feature that allows users to navigation menus by using the menu editor found in the admin dashboard. Users can add posts, pages, or custom links to a navigation menu.

Niche – A subset of a market.

Nofollow link – A link attribute which prevents links from being crawled by search engines. As a result, no SEO credit gets passed from one page to another.

 

O

Open Source – A term used to describe a computer program with their source code available for everyone to study. WordPress is an open source software and anyone can use, change, and redistribute its source code.

Outbound link – A link that points to an external website or webpage.

 

P

 

Parent theme – A theme that is declared parent by another theme (child theme). Allows users to make modifications to larger more robust WordPress themes by creating a child theme. See also theme, child theme.

Parallax – A web design trend that involves the background moving slower than the foreground when scrolling, giving a 3D effect.

Permalinks – The permanent URL of a individual piece of content on your WordPress site.

PHP – A programming and scripting language to create dynamic interactive websites.

Pingback – Allows you to notify other bloggers that you have linked to their article on your website.

Plugin – A piece of software containing a group of functions that can be added to your WordPress website. They can extend functionality and add new features.

.png – An image file type that unlike JPG doesn’t lose quality when editing. Usually, having a transparent background.

Podcast – A digital file available for downloading to a media player (such as an iPod) or computer.

Popup – A form of online advertising displayed in a smaller window that appears upon visiting a site, or performing an action (such as submitting details). May include an ad, encouragement to sign up for a newsletter or enter a competition.

Post meta – Aka custom fields – Allows users to add additional information when writing a post.

Post slug – The user-friendly and URL valid name of a post.

Post status – Allows users to set a workflow status in WordPress. The 8 default statuses are:

  • Published
  • Future
  • Draft
  • Pending
  • Trash
  • Auto draft
  • Inherit

Primary Menu – See Navigation Menu

 

Q

 

Quickpress – A compact post authoring displayed on WordPress admin dashboard. Allows users to quickly create posts without opening the full featured post edit screen.

 

R

 

Redirect – An alternative URL used to direct a user to a different location. A 301 permanent redirect is applied when you change the URL of a page.

Responsive theme – A theme that provides optimal user experience across various devices and screen resolutions.

Robot.txt – A text file which allows a website to provide instructions to web crawling bots.

RSS – See feed.

S

Screen options – A button located at the top right corner of your WordPress admin area. Screen options menu shows options to configure the view of that particular page in the admin area.

SEO – Aka Search Engine Optimization – The practice of optimizing a website for better representation of search results.

Shared hosting – Web hosting service plans where multiple websites share the resources of a large web server.

Shortcodes – Little bits of code that allow you to do various things with little effort.

Sidebar – A widget-ized area in WordPress to display information that is not part of the main content.

Sitemap – A public directory to help users easily access pages of your website. This is a page on your site where you tell users about key pages of your website by listing them in an outline format and then linking to those internal pages. This makes your content easier to find by users including search engines.

Slider – A slideshow added to a web page.

Slug – See post slug.

Spam – Unwanted user content

Splog – A blog created for the sole purpose of linking to other associated websites.

SSL – Aka Secure Sockets Layers – Encryption protocols used on the internet to secure information exchange and provide certificate information.

Static front page – A dynamic blog-style front page. Used to show customized content.

T

Tag – A predefined taxonomy that is smaller in scope and focused on specific topics.

Tagline – A short phrase or sentence, like a slogan, describing your blog or your mission.

Taxonomy – Used as a way to group posts and custom post types together. See categories, tags.

Template – Defines part of a web page generated by a WordPress theme.

Text editor – 1. A computer program for editing code. 2. One of 2 post edit screens. This one requires you to manually add any formatting like italics, alignment, and spacing using HTML.

Themes – A collection of templates and stylesheets used to define the appearance and display of a WordPress powered website.

Theme editor – Located at Appearance<Editor in the WordPress admin dashboard. Allows you to modify WordPress theme files.

Theme framework – Refers to a code library that is used to facilitate the development of a theme. Also considered a parent theme. See parent theme, child theme, theme.

Theme options – A page in the admin area that allows users to modify theme setting without modifying theme files or touching any code.

Thumbnail sizes – Any images can be defined as thumbnail sizes. Once a new size is chosen then WordPress will generate a copy of each size. It only applies to new images, not to ones previously uploaded. Use regenerate thumbnails for older images.

Trackback – A method of notifying a blogger that another blogger has written something about their blog post and linked to it.

 

U

 

Updates – Informs users when a new version of WordPress, themes, or plugins becomes available.

Unique visitors – An analytical term that represents the number of visitors who visited your site during a certain time frame.

URL – Aka Uniform Resource Locator – The addresses of individual pieces of information that can be found on a web page. Images, posts, pages, document.

URL Shortener – A tool that creates a shortened version of a URL.

User roles – Defines permissions for users to perform a group of tasks. Editing, publishing, etc.

 

V

 

VPS Hosting – Aka Virtual Private Server Hosting – Allows each hosting account to be as its own machine with its own resources and operating system.

Visual Editor – One of two edit screens inside of WordPress. It is a WYSIWYG editor which means what you see is what you get. However, the content shows up on your display is exactly the way it will be when it is published.

Vlog – A video blog.

 

W

Webinar – An online seminar, workshop or presentation.

Web server – A computer containing software for hosting a website.

Widgets – A small block that performs a certain function. In WordPress, you drag and drop the widgets of your choice into the predetermined widget areas.

Widget areas – Certain areas of your WordPress website that allow you to display custom contact in predetermined spaces according to the theme.

WordPress.com – A proprietary blog hosting service provider. It is not related to WordPress.org While it uses the WordPress.org core there are certain limitations to it. Offers limited theme support. NO plugins allowed.

WordPress.org – An open source CMS software. Allows you to create customizable websites. Offers full theme support. Plugins allowed.

Wp-config.php – One of the core WordPress files. It contains information about the database including the name, host, username and password.

Wrap – Sometimes considered the background it is the area behind your content.

 

WYSIWYG – Stands for What You See Is What You Get. This refers to what’s being displayed in your post editor corresponding with what appears when the post is published.

 

 

 

 

 

 

 

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Are Your Google Analytics At Risk Of Being Hacked?

Are Your Google Analytics At Risk Of Being Hacked?

 

There are lots of ways that your information can be stolen these days. Card cloners at a gas pump, stores and businesses who store your data and then get hacked, phone scams where you give your info to the wrong person. Did you know that your Google Analytics can also be hacked?

I had no idea until a client and friend recently brought it to my attention. You would think that Google being the “Oh Mighty Oz” of the internet would be able to prevent this from happening, but they don’t or can’t so it’s up to us to protect our own data.

All you have to do is right-click on your homepage and choose  View Page Source. Once that populates hit ctrl+F for the “find” command. Type in ga.js in the find box and boom! There is your Google Analytics property ID number. All someone has to do is enter your id # into their analytics and your data is corrupted.

Why is this important?

Within 15 minutes anyone with a decent amount of traffic to their own site can corrupt your data. It’s very easy to do and once it’s corrupted it cannot be fixed for the data that has already been collected. So any data for that time period is useless!

How Do You Protect Yourself?

You have to set up a filter and I’m going to show you how. The first thing you need to do is to go to your Google Analytics account. Click on the ADMIN tab. Click the +Add Filter tab. From there you need to give it a name. Mine is “Not Today Hackers”, but you can name it anything you want.

Under Filter Type click the Custom tab. Under Filter Field in the drop-down menu choose Hostname and choose Include. In the space provided, you are going to enter YOURSITENAME\.COM and choose No for case sensitive option. That’s it! Your Google Analytics profile is now safe and sound!

 

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