How To Set Up Goals In Your Google Analytics Account

How To Set Up Goals In Your Google Analytics Account

Last week, I told you how to protect your Google Analytics from being hacked. If you haven’t read that post you can find it here. Today, I’m going to show you how to set up goals to measure things like how many people visit a page, how long they stay on a page, how many pages they look at, and even if how many people watch a certain video.

There are lots of things you can do with your Google Analytics you just have to set things up first. One of the most informative is setting up goals. Have you ever wondered how many people go to a certain page or watch a certain video?  Just about anything can be measured.

The first step after signing into your Google Analytics account is to click on the admin tab.  Look on the right until you see the word Goals and click on it.  Once inside the goals work area click on +New Goal. Choose Template and click Continue 

Now it’s time to name your goal. You can name it anything you’d like but remember if you set up multiple goals you want to be able to tell them apart. Once your goal is named you will then number it from one to twenty in the drop-down menu.

Next, you want to choose your goal type:

  • Destination – A page you would like to have measured. Click continue and enter the URL of the page you want to have measured.
  • Duration – The amount of time that a person stays on a page. Click continue and enter the amount of time.
  • Page/Screen per session – a number of pages that someone visits
  • Event conditions – Measure the amount of traffic that watches a certain video or something similar. Set one or more conditions to be met. Such as category: video, action: downloaded, label: Mary’s Wedding.

Once you’ve entered all of the pertinent information click the save button and you have created your first goal.


The Essential Guide To Email Service Providers & A Great Time Saving Hack!

The Essential Guide To Email Service Providers & A Great Time Saving Hack!



Email service providers another thing that we have a love/hate relationship with. It’s one of the necessary evils for the successful blogger or small business owner. If you’re not collecting subscribers you are probably living under a rock. Subscribers are the new marketing currency, more so than even page views and Facebook likes. There are lots of companies to choose from and they range from fairly simple to stab your eyes out with a toothpick technical.

If you just want a basic RSS feed then it’s as easy as 1, 2, 3. If you want to create a newsletter that rivals then you may have to take a few more steps to create a newsletter that gets read instead of sitting in someone’s inbox collecting dust. There is so much to consider.

  • The perfect time to send
  • The subject line that makes people want to open it.
  • A post that is pleasing to the eye AND gets all of your information across.
  • There’s A/B testing
  • Email sequences
  • content upgrades

No matter where you are in your online business you probably have a relationship with an email service provider. Below is a list of the top companies along with features and pricing.

Top Email Service Providers

      • Mailchimp

        – Is terrific for beginners because it is one of the few that offer a free plan for beginners with a small subscription list. The forever free plan lets you send emails up to 2,000 subscribers. Although, one of the drawbacks of the free plan is no customer support. They paid plans that start out at $10 and go all the way up to $450 depending on the number of subscribers and the number of emails that you send out on a monthly basis.


        – Is for the serious email marketer. They provide excellent customer support, landing pages, forms, automation rules, lots of great tutorials, and unlimited emails. The price is $29 a month for up to 1,000 subscribers. One of the many benefits of using ConvertKit is that each subscriber is only counted as one no matter how many lists they belong to.


        – $19 a month up to 500 subscribers. Offers unlimited emails, automation, segmenting, analytics, customer support, sign up forms, integrations, image hosting, 6,000 stock images, 700+ template.

        Constant Contact

        – The most comprehensive of email subscription services. Includes lots of free add-ons such as surveys. Lots of templates and great analytics. Starts at $20 a month for up to 500 subscribers. Offers a 60-day free trial. email templates, analytics, easily upload your list from Excel, Gmail, Outlook and more.

        Active Campaign

        –  Unlimited sending, email marketing, marketing automation, sends newsletters, chat & email support, & up to 3 users. Starts off at $9 for up to 500 subscribers.

        Mad Mimi

        – Probably best known for its simplicity. Starts at $10 a month for up to 500 subscribers.


        – Packages start at $20 a month for up to 1250 subscribers. Offers professionally designed, mobile-ready templates, smart message delivery, advanced marketing automation and segmentation, video in email, social sharing, and personalized support.


        – This service is for the serious email marketer. It’s a robust platform that starts off at $199 a month for up to 2500 subscribers. The downfall for this service is that it also requires a “Kickstarter” (a professional to help set it all up)and the cheapest one of these is $999. I’ve heard both good and bad about Infusionsoft. It gets high marks for its reliability and automation, but not very user-friendly (hence the need for a Kickstarter). As a matter-of-fact, it is often called by its nickname “ConfusionSoft”.


        -ONTRApages web pages, email templates, powerful CRM, and SMS marketing automation to get you started right. This is more in the league of Infusionsoft and with a price point of $79, a month for up to 1,000 contacts may be a better alternative.


        – Then there are programs like 17 Hats which does EVERYTHING and I do mean everything. From workflows, emails, and lead capture forms to bookkeeping, projects, invoices, and calendars. This is mostly used by service providers who have projects to keep track of. They offer a free plan where you can have up to 3 projects all the way up to the “unlimited” plan for $39 a month.


        – MailGet has different monthly and annual pricing plans starting from $29 which allows you to send unlimited emails to 10,000 subscribers. If you choose their monthly plan then you get extra 2 months for free for sending emails.


        – Cakemail provides free 30-days trial period where you can send out 500 emails. It’s monthly plans starting from $8 for 0-500 mail, up to $119 for 25000 emails in a month if you pay in advance for one year you can get a 20% discount.


        – Emma is the most youthful, attractive and easy-to-use email marketing service. This software meant for very stylish email marketing campaigns. It gives you the possibility to deliver emails to large auditory in just a couple of clicks. The main point is that it provides possibilities to deliver dynamic contents, which permits to deliver unique content to each subscriber, making it ultimately personalized.

        Monthly plans are quite large, smallest one from 2500 contacts, 15000 emails in a month and costs $49 (if the annual plan is selected). Also, you can pick up enlargements like PRO, PLUS, and PREMIUM, each gives you larger possibilities for your mailing campaigns. Well, it is a bit expensive if you are not using email marketing on a large scale.

        Get Response

        – The easiest Email Marketing in the World. You can import your contact list from your computer, or from other accounts, and group it for precise email targeting. Personal newsletter builder is a common customization tool, which permits to make very special emails. The pop-up solution for a sign-up form is clearly visible and simple instrument for gathering subscribers and much more.

        You get 30-days trial period, for selecting the best plan to match your needs perfectly. The smallest plan starts from $15 for one month where you can send emails to 1000 contacts.


        – gives you a set of widgets and tools to increase subscription flow on your web page. Using these tools, you get full control of subscription process. You can also customize subscription form, adding some new options to group and segment your subscribers. One of the key features in the Sendloop is Marketing Automation.

        Pricing starts from $9 for 500 subscribers and unlimited mail delivery (sounds good)! If you have about quarter million subscribers, then monthly Sendloop plan would cost you $1245.


        – very user-friendly interface with smart designed report and analysis dashboard. Very interesting feature, provided by this platform, is Lifecycle Marketing. This is the tool, which permits to turn your cart abandoners and one-time buyers into repeat customers. This tool works like a reminder for cart abandoners (just like on and permits to drive post-purchase campaigns, as well as handling VIP and Loyalty programs.

        It doesn`t offer monthly plans, instead of this you are buying a one-year subscription with $995, this includes up to 60.000 emails for one year. Levels are adjustable.

        Benchmark Email

        – Benchmark Email gives its Built-in image editor. Edit your picture, or photo right from the email template editor. Forms are editable and fit perfectly for every single website architecture and interface. Simple contact list management, which you can segment and import your contacts.

        The pricing is very flexible: there is free starter plan, which allows you to send 14000 emails to 2000 subscribers monthly. Medium plan with unlimited emails to 600 subscribers you can buy worth $11.49.


        – A variety of templates and a huge variety of sign-up forms is a mandatory tool set for such platforms. The distinctive feature is the spam test. It’s about testing your mail with the spam filters, thus your message wouldn’t arrive directly into a junk folder. Use inbox preview to adjust your message. Most of all, Moosend provides smart statistics, it’s not analyzing only how many emails reached the target, but also you get information about devices used to open your messages.

        The price tag starts from $25 for up to 5000 subscribers. If you are an occasional sender, then you can select the best matching plan for you worth just $1. Moosend gives you 6-month free trial period.

        Campaign Monitor


        Something about this company just didn’t sit right with me. To many underhanded (though in no way “forbidden”). It’s just my opinion, but…I couldn’t just go to their website click on the “We cost this much” button like I found on all of the other sites. No, I had to create a “free trial” maybe then I could see how much it costs per month, but no. Giving them my name, email, and creating a password wasn’t enough payment for getting the cost. Then I had to click “Upgrade” and pretend to buy it just to find out how much it was. Then I landed on the information that I showed you above. THEN, and about this time I’m thinking this is so not worth it. Nobody is going to go through all of this when they could have already found out how much an hour and a half ago…and only then do you hit this page:


        0 – 500 subscribers

        501 – 2,500 subscribers

        2,501 – 5,000 subscribers

        5,001 – 10,000 subscribers


        2500 emails

        12,500 emails

        25,000 total emails

        50,000 emails


        $ 29
        Unlimited campaigns & automation
        5,000 transactional emails
        $ 59
        Unlimited campaigns & automation
        25,000 transactional emails
        $ 99
        Unlimited campaigns & automation
        50,000 transactional emails
        $ 149
        Unlimited campaigns & automation
        100,000 transactional emails


        $ 149
        Unlimited emails + phone support
        5,000 transactional emails
        $ 149
        Unlimited emails + phone support
        25,000 transactional emails
        $ 149(not a typo)
        Unlimited emails + phone support
        50,000 transactional emails
        $ 249
        Unlimited emails + phone support
        100,000 transactional emails




        I will admit I’m new to this company but I am already so impressed! I will keep you updated about this new service. Give it a try I’m sure you’ll be as blown away as I am!




        Are you looking for an economical alternative to Click Funnels or InstaPage? Check out this review of Thrive Leads



        In conclusion, having a clear picture of what want will keep you from getting something that you don’t when it comes to email service providers…or cheeseburgers! Just sayin’

        Do you want to know an easy way to create beautiful newsletters in Mailchimp and many other email service providers?

        Here are the step-by-step directions! If you have any problems you can always email me at or use that handy-dandy form on the right-hand side that says “talk to me”

        1. Create your newsletter any way you would like on a WordPress blog post page and then click on the HTML view. Copy all the code.
        2. Log into Mailchimp and choose Create Campaign.
        3. Choose the simple one column look.
        4. Where you put your text or images, click on the little icon in the menu bar that looks like the less than and greater than sign next to each other.
        5. That will turn your writing area into an HTML coding area.
        6. Paste your code.
        7. Your post should come up beautifully, with all the photos and headings formatted exactly as you had on your blog.
        8. Then hit send!
        9. To make the process even faster, create a template that has your header, your social share buttons, social follow buttons, and then the HTML area.

        Do you know of any great email sending hacks that you can share? If so leave them in the comments below! What is your email service provider and how would you rate them overall?


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