The Top Social Media Scheduling Tools That Will Save You Loads Of Time & Help You Rock Your Social Media Marketing Plan

The Top Social Media Scheduling Tools That Will Save You Loads Of Time & Help You Rock Your Social Media Marketing Plan

 

Social media scheduling the bain of existence for any blogger or small business owner! We need it, but we grow to hate the time suck that it becomes. Hour after hour of creating the perfect graphic, adding the correct links, knowing the correct sizes, and knowing when the best time to schedule them can quickly become a nightmare that never seems to end.

Until you find the perfect social media scheduling tool and then it flies by without much of a second thought. The only question is: which is the perfect social media scheduling tool. The answer would depend on what your particular needs are. Here is a list of the tops 13 social media scheduling tools, how much they cost, and a basic list of what they do or not do:

SENDIBLE

sendible

Top of the list is Sendible. Everything about this service screams quality. Sendible offers you a wide range of features that come with excellent usability and most importantly, allows you to manage your social media campaigns and daily tasks with ease, speed, and accuracy. The platform has a slick and intuitive user interface which is insanely easy to use and navigate around.
Pegged as a social media productivity tool, Sendible has over 20 integrations with key social media networks, blogs, social sharing sites and even the communication tool, Slack.
As a social media marketer, it’s tough to continuously source and create fresh content and this tool helps you keep your editorial calendar busy.
The Content section of the dashboard is a gold mine as it houses your content suggestions, RSS feeds, and the content library where you can store evergreen content you can use again and again, or the content you simply want to keep for later. The tool will search the web for articles on relevant topics for your business and can be sorted by influencers as well. You can also subscribe to the RSS feeds of your favorite blogs and news sites, then share posts automatically as soon as they’re published or approve them before they go out.
All posts are edited in the intuitive Compose Box where you can select the social network you’re posting to (you can select multiple if you wish), and schedule them as far ahead as you like. Sendible’s sophisticated algorithms can also predict the most optimal times to post on your social media networks to maximize engagement. What’s more, you can group social media posts by theme and queue them to go out at random times – this is ideal for shares from other websites and content that’s not time-sensitive.

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Visual content is as important as ever and so it should be simple to add to your strategy. With Sendible, you can upload images, source them via URL, add them from your team’s DropBox or Google Drive as well as source royalty free images on Google and Flickr – all without any tab-switching. Sendible also supports adding video to Facebook, Twitter, and YouTube.
Sendible has developed a few handy automation tools. On Twitter, users can set up automatic replies (tweets or DM’s), retweets and welcome messages – all super useful if you’re running a campaign with a unique hashtag, promotion or participating at an event. But the recently developed Instagram automation tool is miles above what Hootsuite and other tools offer as it automatically searches for posts with a hashtag and likes them. It’s also possible to automatically follow the profile of the post and unfollow them if they don’t follow you back in 24 hours!

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Visual content is as important as ever and so it should be simple to add to your strategy. With Sendible, you can upload images, source them via URL, add them from your team’s DropBox or Google Drive as well as source royalty free images on Google and Flickr – all without any tab-switching. Sendible also supports adding video to Facebook, Twitter and YouTube.
Sendible has developed a few handy automation tools. On Twitter, users can set up automatic replies (tweets or DM’s), retweets and welcome messages – all super useful if you’re running a campaign with a unique hashtag, promotion or participating at an event. But the recently developed Instagram automation tool is miles above what Hootsuite and other tools offer as it automatically searches for posts with a hashtag and likes them. It’s also possible to automatically follow the profile of the post and unfollow them if they don’t follow you back in 24 hours!

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The tool also has CRM functionality that lets you create contact lists within the app. Think Twitter Lists, but for all social media networks in one place.
All in all, Sendible focuses on being the most efficient social media marketing tool that takes away the pain from repetitive tasks, giving us more time to plan and analyze findings.

Plans & Pricing

  • Lite – $49 per month, 1 user, and 20 services
  • Advanced – $199 permonth, 4 users and 100 services
  • Pro – $499 per month, 10 users and 300 services
  • White Label – fully customized dashboard with API access, contact for pricing.

Sendible offers a 30-day free trial for all plans.

Pros

  • Integration with all key social networks (Facebook, Twitter, LinkedIn, Instagram, Google+, Pinterest) and blogs (Medium, WordPress, Blogger.com).
  • Makes it easy to keep your social media calendar busy with an RSS Feed poster, content suggestions, in-built content library and easy access to the design tool, Canva.
  • Bulk-scheduling content with images via uploading a CSV file.
  • Has handy automation tools that drive engagement and increase your following on Twitter and Instagram.
  • Visually stunning and accurate reports that can be created in 15 minutes or less, plus the ability to create custom reports with your logo and the modules you need.
  • User permissions and team workflows are easy to set up.
  • Mobile app available for iOS and Android.

Cons

  • No free plan, but a 30-day trial is available
  • Geographic keyword monitoring isn’t always accurate

CoSchedule

CoSchedule is another of my favorites and the one I have been using on a daily basis. The fact that it is a WordPress plugin is what sold me on its features in the beginning, but I quickly found out that there is so much more to it. They have added so many great bonuses like saved templates, headline analyzer tools, and so much more. Pricing for CoSchedule starts at $30 (if paid annually, $39 for monthly), but they also offer ways to cut that price down. For every referral, you get 10% off and if you write a review they will knock off 50% of your monthly subscription price for a whole year!

You can schedule everything from your WordPress post page and never have to leave your own website. You can schedule social media for Facebook, Twitter, Google+, Linkedin, Pinterest, and now Instagram! With every post, I schedule for all of these platforms for the day the post goes live, the day after, a week after, a month after and then every other month for a year. I also take advantage of the templates so that all I have to do after applying the template is to change out the images! Fifteen minutes and each post is scheduled for a whole year!

Grum

The next one on my list is called Grum.co.  Grum is a third-party tool that allows you to publish photos on multiple accounts at the same time and schedule all your posts for the week ahead. You can go on a holiday trip for a few weeks or take a day off – all of them will be published automatically by schedule. You don’t even need to take your phone out of your pocket.

They provide 3-days free trial with unlimited photo sharing and no credit card required for everybody.
Then it’s only $9.95 USD for 2 accounts (combo); $3.95 USD for 3-5 accounts (each); $2.95 USD for 6+ accounts (each) per month. http://grum.co/pricing. I snagged mine by purchasing through SumoApp for $49 for lifetime access. I have four accounts (I use it for my clients as well as myself) and I schedule mine a month at a time. It’s very simple to use, but it’s only for Instagram nothing else.

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Hootsuite

Next is Hootsuite.com. I use them for some of my clients and while at first, it was extremely overwhelming it did become easier the more familiar I became with it. I like that I can schedule posts for more than one account at a time. That saves me lots of time. They do offer lots of free resources to help learn more about social media marketing and how to use Hootesuite. The next step up is a paid subscription where you can hook up 10 social media accounts for $9.99 a month.

HootSuite offers a free plan and with that allows you to hook up three social profiles, basic analytics, content scheduling, limited content suggestions, lead-capture campaigns, you can hook up two RSS feeds, access to 150 free and paid APPS, online help center, and FREE social media courses!

hootesuite

Buffer

Buffer is a bit confusing to me, but it is one of those necessities that all bloggers and small business have to have. They do offer a free plan as well as paid subscriptions. Below is a list of their features for each plan.

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Tweetdeck

Tweetdeck this is another program that I hadn’t experienced before. So after signing up I have to say it’s rather addicting. I like that it reads in “real time”. It’s easy to use and looks a lot like Hootesuite without the benefit of connecting other platforms. It’s strictly a Twitter tool.

I found this on their website explaining what they do: The most powerful Twitter tool for real-time tracking, organizing, and engagement. Reach your audiences and discover the best of Twitter. Again, I couldn’t find any pricing so once again I’m assuming that it is free!

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Mass Planner

Mass Planner Scheduling and Complete Automation for Facebook, Google+, Pinterest, Twitter, Tumblr, LinkedIn and Instagram. Here are some of their features:

Features and Benefits

Facebook, Google+, Twitter, Pinterest, Tumblr, LinkedIn and Instagram at your fingertips

Schedule posts on all social platforms

Use Mass Planner to schedule all your social media updates on Facebook, Google+, Twitter, Pinterest, Tumblr, LinkedIn and Instagram from one single dashboard. You can schedule your posts on your Social Profiles, Groups you belong to or Pages you manage.

They have a standard plan which runs $9.99 a month and a premium plan for $19.95 a month.

Social Oomph

Social Oomph says that it can boost your social media productivity — it doesn’t have to be a manual time-consuming process! Twitter, Facebook, Pinterest, LinkedIn, Tumblr, RSS feeds, blogs, and Plurk! Easily schedule updates, find quality people to follow, and monitor social media activity!

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Sprout Social

Sprout Social is another media management, but these may be for bigger companies than the blogger or small business owner. Their Premium plan starts out at a steep $99 and goes all the way up to $1500 a month.

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CrowdBooster

With Crowd Booster unlimited Tweets & Facebook
Social is 24/7, but you get to sleep. Load your Tweets and posts in Crowdbooster, and use our optimal time insights to give your audience consistently engaged with your great content.

Engage with your audience at the best time based on what they’ve learned from your data, they will inform you of the best time to tweet, post, who to follow, and when to engage with your audience. When I went to their website to check the pricing they were was a note that they weren’t taking on new clients. Well okay…moving on!

 

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IFTTT

Last but not least is IFTTT. It stands for “If This Then That” meaning if this happens then I need you to do that. I’ve recently become a convert to IFTTT. I’m still learning about it, but it works by creating “Applets” much like Zapier’s Zaps. You can hook up your Instagram, Facebook, Google Docs, Evernote and much, much more and while this won’t deal with all of your social media I like it for the organization that it provides. It makes my OCD mind very happy. I can have emails automatically put into a spreadsheet, a doc, or even on Evernote. It is a free service. The image below is a screenshot of my own personal Applets. Check it out there’s something there for everyone!
manage-services-ifttt

BOARD BOOSTER

I like this software because it works in the background and you actually forget that you’re using it. It’s that good. They offer a free version that will get you 1,000 pins, but once you hit that mark you have to, as they say, “shit or get off of the pot!”

It’s easy to set up. You just set up some secret boards and you pin to those boards and it will post them at the best times. I haven’t tried any of the other features yet. I just renewed my subscription with them after reaching 1,000 which took me about 6 months, if not longer.

Here is a list of its features and the cost.

Pin Mover helps you split or clean up large boards. It finds all pins that match your criteria and moves them to a board that you specify. The first order is FREE. The following orders charge a penny a pin based on the number of pins moved.

This tool will test pins on your boards, identify 9 common problems like broken links and content duplication, and help you fix them. Pin Doctor charges a penny a pin. You can order a test for just a few boards, and limit the test to the most recent pins.

I loved the free version and at only $5 a month I’m willing to give it a try!

Take your Pinterest® boards to new heights with BoardBooster!

Schedule pins

directly from native Pinterest® app or website. read more

Streamline group board contribution

Effortlessly contribute to group boards with campaigns

Improve pin quality

Test your pins for broken links, duplicates, and more

Clean up your boards

Split a board or remove all unwanted pins in one click

Host top quality group boards

Rank your contributors on performance, volume, and more

Optimize your strategy

See your best performing boards, best time to pin, and more

boardbooster

IN CONCLUSION –

No one tool will do it all, but with the amount of free and affordable choices, social media automation can take a lot less time with a lot fewer headaches. I use a combination of CoSchedule, Grum, Hootesuite, IFTT, Buffer, and Board Booster.

There is no way that I could include all of the social media scheduling tools on the market. These are at the top of that food chain. If you know of others or you want to tell us about the program you prefer to us put it in the comments below.

*This post contains some affiliate links. If you sign up for services I will earn a small commission or a percentage off of my monthly subscription rate. It will not affect your cost in any way.

 

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3 Promotional Strategies You Can’t Afford to Ignore

3 Promotional Strategies You Can’t Afford to Ignore

 

Working to grow your list? Who isn’t!

You’ve no doubt tried all the usual strategies, such as offering a freebie through a pop-up or sidebar form, hosting a free webinar, or maybe even running Facebook ads.

And while all those techniques can work, they’re not going to produce a large influx of new names and emails.

LinkedIn Publishing

Not so long ago, content marketers found great success by syndicating their content on sites such as Ezine Articles or even in guest blog posts. The big Google changes of the past have put an end to those strategies (mostly) but there is one up-and-coming publishing platform that looks promising: LinkedIn.

Their relatively new blogging tool allows users to post long-form updates complete with images, calls to action, keyword tags and more. If your audience is on LinkedIn, it’s well worth checking out. As with all content marketing though, the real key to making LinkedIn Publishing work for you is consistency. The more content you release, the more results you’ll see. For best results, drive traffic directly to an opt-in page.

Solo Ads

Getting a fellow business owner with a large mailing list to promote your offer can bring in a flood of new traffic—especially if that list owner is well respected and has a responsive list.

Finding said list owner is another matter altogether.

Enter www.safe-swaps.com, where list owners offer up space in their mailings with a guaranteed response rate. Choose the type of list you want, the number of clicks you’re looking for, and Safe Swaps will present you with dozens of options to choose from. All that’s left is to agree to the advertising rate.

Content Upgrades

Got a blog? Chances are you have an opt-in form at the end of each post, or at the very least, in the sidebar.

Here’s an even better option: Add a content specific opt-in form to each blog post. For example, if you want people to sign up for your giveaway event featuring 27 branding experts, and you write a blog post promoting the event, then a content upgrade might include a tips sheet with one tip from each participant. You’ll add people to your mailing list, plus give them a taste of what they’ll find in the upcoming event. Getting them to opt-in to both will be a breeze when you take advantage of closely related material for a content upgrade.

Speaking of giveaway events, they’re a fantastic way to grow your list, too. If you’ve never done one, definitely consider that to be among the best bets for list building.

 

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