Still Haven’t Created A Email Sequence? Here’s How!

Still Haven’t Created A Email Sequence? Here’s How!

We hear lots about email sequences, but what are they are why do you care? An email sequence is just what it sounds like it’s a series of emails in a group that is scheduled one after the other. They can be huge or there can be only two. It all depends on what you are using it for. Some ideas for a sequence:

  • welcome sequences
  • a continuing story
  • a sales funnel
  • a course or series of courses

I’m going to admit the first thing, that I am awful at this! I’ve only recently created a welcome sequence. In a welcome sequence you want to welcome new subscribers, tell them about you and what you’re all about, share your best work and maybe offer a small no-brainer offer. It can be a continuation of your freebie offer or it can be totally different.

If you’re writing about one subject or telling a story you may want to set each one to drip out over time. The same with a sales funnel or a course. MailChimp has made some serious changes of late and it’s become even easier to set them up.

A sales funnel usually begins with your freebie offer, a welcome email, another email offering some of your best stuff, a small, what’s called a no-brainer offer. It means an offer so good that it would be a “no-brainer” to grab it while you have the chance. This is usually something $29 or less.

Then you’re going to send another email discussing your client’s pain point and then another where you offer your signature offer (big ticket items). This is where it splits off. If they take you up on the offer you can go in one direction with tips to make that offer even better or if they say no it can go through another series with more information on the signature offer that will make it more appealing or maybe a different offer altogether.

So, you’re going to go back to “create a campaign” in the search bar type in automation campaigns and you will see a lot of options. For the purpose of this tutorial, we are going to scroll down and use the education series automation.

You’re going to name it and choose your list. Now, there are lots of options here. The first thing we’re going to do is to click on the top right-hand corner where it says edit workflow settings. You’re going to set it up just like we did in our RSS campaign. Same questions and then click update workflow.

Next, we’re going to work on the trigger. This is when your emails come out. Every day, every other day, or even once a week it’s totally up to you. Click the “edit trigger” button in the middle of the page for Trigger one. You have 4 choices “immediately, hours, days, or weeks” choose the amount and one of the four options and this is when you trigger will fire.

For example, I want it to trigger as soon as someone signs up and then drip them out every day for the life of the sequence. Click the update trigger button. The next step is to design your first email. Then you need to go through the steps above to set up the trigger for the next email. You’re going to create it exactly the same way you created your newsletter.

As little as two emails make a sequence and you can have an unlimited amount. I’ve created as many as 55 at a time. It can get confusing but if you just follow the steps it’s pretty self-explanatory.

Have questions? Leave them in the comments below.

 

 

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Improve Your Conversions: Split-Testing Simplified

Improve Your Conversions: Split-Testing Simplified

Email marketing truly is a numbers game. The higher your conversion rates, the larger your list will be. The larger your list, the more sales you will make.

But there’s more to improving conversions and growing your list than just creating better offers and attracting more traffic. Each piece of your email list building and marketing effort has a job to do, and it’s up to you to make sure it’s performing as well as possible.

That’s where split-testing will come in handy. By tracking the results you get, then making incremental changes and comparing the numbers, you’ll begin to see the patterns that make a difference in your efforts.

And that’s the basis of split testing: tracking, tweaking, and testing with the goal of continuous improvement.

What Can You Split-Test?

A better question might be, “What can’t you split-test?” Because frankly, you can test just about everything, including:

  • Subject lines
  • Calls to action
  • Button colors
  • Fonts and text colors
  • Opt-in incentives
  • Landing page layout

But here’s the trick to a good split-test: Only test one single change at a time.

You might be tempted to rewrite your headline and your call to action and your button text, but don’t. While it may seem more efficient, the problem with this approach is that you’ll have no way of knowing which change had an effect on your conversions.

Did they go up because of the call to action? Or drop because of the subject line? Who knows?

Instead, make systematic changes to your landing pages and carefully track results. That’s the only way to know for sure what’s working—and what’s not.

Most landing page tools such as LeadPages and ClickFunnels have built-in tools for split-testing. If you’re not using these tools, you can also set up split tests using your Google Webmaster tools account.

Testing Open and Click Rates

Your email list manager should provide a way to split-test your emails as well. Open rates are critical when it comes to email marketing and list engagement. After all, if your audience isn’t opening your mail, they’re not reading it either!

You can easily improve your open rates by split-testing subject lines to determine the format and style most likely to get your readers’ attention.

To improve your click rates, test your email’s call to action. Set up two identical emails—same subject line and same content—but change the call to action to see which gets the best response from your list. You’ll be able to use this information in later campaigns to improve click-throughs on all your emails.

Just like list-building, it’s never too early to begin split-testing. There’s no magical number of opt-ins you must have to get started. There’s no amount of traffic that’s too small. So don’t wait—start split testing your opt-in forms and emails now so you can enjoy the best conversion rates possible.

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