Branding is a way of distinguishing your business. All companies need to brand their businesses. This makes it easy for their customers to know what they are offering in the market. The prosperity of a business is decided by its branding. As the story told by WebsiteBuilder shows, there are numerous benefits of developing and retaining quality brand on social media channels. Some of those benefits are as follows:
According to Ray Vardhman, answering a complaint on a social media increases customer advocacy by about 25%. Letting such complaints go unanswered decreases customer advocacy by 50%. A bad experience on social media can have a damaging effect on a brand. 75% of people share a good experience with brands on social media.
People need feedback when they communicate with a brand. 65% of people have more brand loyalty if a brand responds to them on social media. 19% of consumers do not get feedback but 71% people with favorable social customer care experience are likely to recommend the brand to others.
More facts and figures can be found below:
Blogging is just not the act of combining words into sentences to later form paragraphs that sort of makes sense. It is rather the art of building content that is not only entertaining but factual and useful to the end user. If you are a blogger already below are things you could be doing wrong. If you are new to blogging bookmark this page, as you’ll need the following tips:
Almost 50% of readers want a 2 second load time, so ensure you use optimized images that don’t delay the page load time. Apply speed optimization techniques (your host should be able to help there) but, more importantly, pick up a hosting company that delivers both in terms of server speed and reliability. The servers of the best web hosts load pages for under a second and have an uptime of 99.9%
The title of a blog will either build the anticipation or the readers or kill their impetus to read. Create an ideal blog post title that is captivating and related to the article within 60 characters. Use H2 tags or H3 as preferred on subheadings; never use H1 tags.
- Titles that have 6 to 13 words receive the highest amount of traffic.
- On Twitter, the headlines that are about 8 to 12 words get shared the most.
- If Facebook is your preferred social marketing site, write headlines within 12 to 14 words.
Once your title attracts the reader, the introduction will determine whether you will keep their attention. Have short and comprehensive introductions that give a brief intro of the main article points.
The ideal introduction is 150 characters.
The article’s length plays a key role in Google rankings. According to Google surveys, the top article search results are articles between 2014 and 2036 words. More words create the necessary detail and authority on the subject discussed.
The ideal image density should be every 350 words. Expect a 94% increase in reader rate if you use images within your blogs.
Jeremy King is the executive vice president and chief technology officer for all Walmart stores in the US and its e-commerce section. His organization, Walmart Labs, consists of retail technology, e-commerce technology and jet technology, including a global presence in infrastructure, cloud and data platforms.
But it wasn’t this way in the beginning. Back in the day, King was ignoring the largest retailer in the world. For a month, he had gotten calls from a Walmart recruiter. But he was used to being wooed since he was well known in Silicon Valley as an engineer who built key parts of the eBay’s infrastructure.
When he finally picked up the phone, he made a very interesting proposal. He told the Walmart recruiter that if they wanted him to work for Walmart, they must arrange an interview with Walmart’s CEO himself. He has since stated that this act of his was cocky and he never even expected to get an interview with the CEO of the world’s largest retailer.
But the Walmart recruiter actually arranged a video conference with Mike Duke – Walmart’s CEO.
During the 45 minutes conversation, Mike Duke made an irresistible pitch to Jeremy King. He was tired of seeing his big company lag online and thought that Walmart needed a digital direction. Specifically, he wanted to improve the online shopping at Walmart. So Duke restructured the company and placed e-commerce on equal footing with Walmart’s other, much larger divisions.
He had made serious investments in high tech talents acquiring several startups. One of them was a small social media firm called Kosmix with expertise in search and analytics. This was the impetus for Walmart rechristening its Valley operations ‘Walmart Labs’.
Duke had been looking for people who could revive the company’s sites and services and energize its entire culture. He was hoping to turn the company famous for rigid, coldly effective business processes into one that’s flexible, experimental, and entrepreneurial. In other words, Duke wanted to inject a bit of Silicon Valley into Bentonville, Arkansas.
It was in the summer of 2011 when King signed to be the CTO of Walmart.com. They ended up hiring incredibly talented people from all over the world, all in order to get the digital part of the company further than ever before.
Enjoy this infographic and guest post from Josh Wardini at 16Best.net
If you are an entrepreneur or blogger that means you are always struggling to find the right tools for the job. So, I’ve decided that once a month I will cut through the BS and bring you valuable tools or services that can help get you where you want to be.
*This post contains affiliate links. This means that I will earn a small commission if you decide to purchase these products. It will in no way affect the price you pay.
Do you want to have a professional logo created for your brand? CrowdSpring wrote a terrific article about what consumers think and feel about your brand. Did you know?
- It only takes consumers 10 seconds to form a first impression of a brand’s logo, but it takes 5-7 impressions for consumers to recognize the logo.
- First impressions are incredibly important to develop loyalty; 48% of consumers report that they are more likely to become loyal to a brand during the first purchase or experience.
So, according to this research, it’s more important than ever to have a professional logo. My friend Greg at Logojoy can help!
A professional theme is also a must-have. Free themes are fine for your personal blog, but when you’re trying to run a small business you are going to want to depend on a premium theme that offers so much more. I ALWAYS use the powerful Genesis Framework when I build a website followed up by a premium child theme from StudioPress.
I use certain plugins with every design. These I consider foundational plugins. You might want to check out my post There’s A Plugin For That which is a comprehensive look at some of the plugins available. These plugins that I’m listing below are all free (they do offer premium services, but you don’t need that)
You’ll also need an email service provider. TIP: If you have less than 2,000 subscribers you can use MailChimp for FREE. The free plan now includes automation. So you can have that welcome email sequence or that challenge you’ve been thinking about. I see a lot of people get swept up in the ConvertKit movement when really they don’t need it and at $29 a month it seems like a no-brainer. Not to dis ConvertKit, it’s a great program just unnecessary for the average entrepreneur or blogger.
I’ve always loved Google Docs, but lately, it’s been hard to use if you’re using the newer version of windows because you can no longer add it to your desktop files. For this reason, lately I’ve been turning more and more to One Note files and Word, but I still use Google Docs for so much. Microsoft (if it’s not included on your computer can be purchased for $6.99 a month) Google Docs is free or you can have access to all of the APPS Google offers for $5 a month.
Images are so important in today’s marketing world. According to an article I found on Hubspot:
When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.
So you need to find relevant images for every post, but where do you find those images? There are lots of free stock photo sites like. While using images are important using them correctly (legally) is also really important. Not sure what’s legal and what isn’t? Check out my post The Essential Stock Photo Guide to learn all the ins and outs.
Once you have the perfect image it needs to be resized according to the theme you’re using. If you don’t know that size go to SETTINGS>MEDIA and find out. Resizing used to be much simpler, but recently PicMonkey did away with their free service and now they charge $7.99 a month. Canva is a terrific choice and they have a free and paid version. If you pay a monthly charge you can save all of your branding and fonts so that they are there when you need them. I find the free version works just fine. My research found another free one called Fotor, but I don’t have any experience with it. There is also a new option available for photo editing. I’ve used it quickly & I like how easy it is to understand and of course FREE! CanvasPrints.co.uk/photoeditor/ UPDATED 6-18-19
You have your image now you need great content to go with it. Use Grammarly to make sure your writing is mistake proof! It’s an invaluable service that I use every single day. Need a place to store your notes? Try Evernote although I prefer One Note because it’s easier to get to for me I like Evernote for some things. It’s easy to use and offers a free version and a premium version.
Need to speed up your website? I found an amazing resource by Tung Tran at Cloudliving.com called “22 Tips To Speed Up Your Website“.
Need social media automation? Try this post I recently wrote “How To Know If You Are Using The Right Social Media Scheduling Tool For Your Business“