Benefits of Branding on Social Media

Benefits of Branding on Social Media

Branding is a way of distinguishing your business. All companies need to brand their businesses. This makes it easy for their customers to know what they are offering in the market. The prosperity of a business is decided by its branding. As the story told by WebsiteBuilder shows, there are numerous benefits of developing and retaining quality brand on social media channels. Some of those benefits are as follows:

According to Ray Vardhman, answering a  complaint on a social media increases customer advocacy by about 25%. Letting such complaints go unanswered decreases customer advocacy by 50%. A bad experience on social media can have a damaging effect on a brand. 75% of people share a good experience with brands on social media.

People need feedback when they communicate with a brand. 65% of people have more brand loyalty if a brand responds to them on social media. 19% of consumers do not get feedback but 71% people with favorable social customer care experience are likely to recommend the brand to others.

 

More facts and figures can be found below:


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5 Ways To Write The Perfect Blog Post

5 Ways To Write The Perfect Blog Post

Blogging is just not the act of combining words into sentences to later form paragraphs that sort of makes sense. It is rather the art of building content that is not only entertaining but factual and useful to the end user. If you are a blogger already below are things you could be doing wrong. If you are new to blogging bookmark this page, as you’ll need the following tips:

 

Speed

Almost 50% of readers want a 2 second load time, so ensure you use optimized images that don’t delay the page load time. Apply speed optimization techniques (your host should be able to help there) but, more importantly, pick up a hosting company that delivers both in terms of server speed and reliability. The servers of the best web hosts load pages for under a second and have an uptime of 99.9%

 

Titles

The title of a blog will either build the anticipation or the readers or kill their impetus to read. Create an ideal blog post title that is captivating and related to the article within 60 characters. Use H2 tags or H3 as preferred on subheadings; never use H1 tags.

 

  • Titles that have 6 to 13 words receive the highest amount of traffic.
  • On Twitter, the headlines that are about 8 to 12 words get shared the most. 
  • If Facebook is your preferred social marketing site, write headlines within 12 to 14 words.

 

Introduction

Once your title attracts the reader, the introduction will determine whether you will keep their attention. Have short and comprehensive introductions that give a brief intro of the main article points.

 

The ideal introduction is 150 characters.

 

Length

The article’s length plays a key role in Google rankings. According to Google surveys, the top article search results are articles between 2014 and 2036 words. More words create the necessary detail and authority on the subject discussed.

 

Images

The ideal image density should be every 350 words. Expect a 94% increase in reader rate if you use images within your blogs.

blogging-ig

 

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The Essential Stock Image Guide

The Essential Stock Image Guide

The first thing you have to decide is whether you want images or photography? These are two totally different things. Do you need a stock photo of a landscape or a girl on a beach? Or are you working on branding as a whole or maybe you want a uniformed, polished look. There’s a big spectrum between free and paid and so many choices. I can get lost for days at some of the sites below. I use both free and paid.

I’ve fallen in love with the photography of Wonderfelle media. That’s where all of these gorgeous new images came from. It’s a subscription and I paid $45 for six months. That’s like $7 and some change a month. I don’t mind paying that for this much pretty! It makes me smile every time I look at it.

The new theme is by Restored 316 and it’s called the Market Theme. I LOVE, LOVE, LOVE Restored 316 WordPress themes. I’ve used several of their themes and they are so customizable! This one, though, is by far my favorite. It’ll be around for a long time.

I’m addicted to photography. I only want to look at other people’s work, though, my photography skills are nada, zilch, nonexistent. I’m the one who ends up with 16 pictures of the ceiling and only one blurry picture of half a grandkid. (true story!)

 

So let’s get right to it!

 

There are four basic types of photography licensing and you should be aware of which one the image you are using requires. I cannot stress enough Read The License Terms Before You Use The Image!

 

Creative Commons – There are 7 Creative Common licenses.

 

Attribution – means that the owner allows you to distribute, remix, tweak and build upon their work, even commercially as long as you credit them for the original work.

 

Attribution  (Noncommercial) – Same as attribution, but you can’t use them commercially. You can use them in a blog post, but nothing that you could sell.

 

Attribution No Derivatives – same as Attribution, except you can’t make any changes to the original work. You can use the image in a blog post or product, but you won’t be able to crop, rotate or change colors on a photograph with this license.

 

Attribution-ShareAlike licenses – This licenses let you remix, tweak and build upon the original work for commercial or non-commercial purposes as long as you credit it AND license your new creation under the same terms. This means that if you wish to share your new work, like say a free ebook, it must carry the same license.

 

Attribution-NonCommercial-NoDerivs – The most restrictive CC license, meaning you can use the creative work with attribution, but you can’t use it commercially and you can’t alter it in any way.

 

Zero – The least restrictive CC license. It means that the owner of the work has waived all rights and you are free to use the image as often and however you wish, however you like, with no attribution.

 

What this means for you as a blogger: Creative Commons images are great for bloggers because they are monetarily free and you can use most of them in blog posts, ebooks and products. Just be sure to give attribution each time you use one and be careful about where you use a noncommercial image. You won’t need to attribute images with a CC Zero license.

 

Public domain – Images or works in the Public Domain mean that their intellectual property rights have actually expired, been forfeited or are inapplicable. Images are free to use whenever and wherever you’d like.

 

Rights Managed – You pay for an image based on how many times and how many places it’s being used and/or viewed. Because of these restrictions and the high cost, it is not feasible for a blog or website.

 

Royalty Free – Means that you don’t pay a royalty for each instance that you use the image like you might do with Rights Managed images. Once you’ve purchased a royalty-free license, you can use the image multiple times with no time limit. There are some restrictions, however: you can’t use it in a template and resell it, for example.

What this means for you as a blogger: Royalty Free images can be inexpensive and are great for blog posts, web ads, videos, ebooks and digital products without attribution.

How Do You Know If Images You’ve Already Used Are In Violation?

Tineye to search for it. Tineye allows you to upload an image or enter the image URL (right-click the image and select “Copy Image URL”). A list of websites, including stock image sites using the image, is returned.

 

Sites for images

Free images

 

Pixabay – All images and videos on Pixabay are released free of copyrights under Creative Commons CC0. You may download, modify, distribute, and use them royalty free for anything you like, even in commercial applications. Attribution is not required.

Unsplash – Free (do whatever you want) high-resolution photos. Subscribe to their newsletter and get a photo pack delivered right to your inbox.

Picjumbo – Free stock photo site created by designer & photographer Viktor Hanacek in 2013. It all started when any regular stock photo site didn‘t want his photos due to lack of quality. Two years later people downloaded more than two and half millions images from this site.

Gratisography – Free high-resolution pictures you can use on your personal and commercial projects.

Flickr – Not every photo on Flickr is available for you to use, even with attribution, so it’s best to find images using Flickr’s Advanced Search.

Stockphotos.io – A high quality site for public domain and Creative Commons photos.

Tineye – A simple shortcut to finding photos in a specific color palette. When you choose the color(s) you’d like to have in your image, TinEye will gather images straight from the Creative Commons images on Flickr. Choose up to 5 colors and even adjust the percentage of each color.

Stockpholio – It doesn’t take you to Flickr to download the images, you can download them directly from the site AND get the HTML code with the credits. It makes downloading images much faster.

30 Stunning HDR Photos w/ Creative common license. There are only 30 images, but there are some stunning cityscapes and other landscape types of images.

Photopin – Free photos for bloggers & creatives. You can download the images in several sizes without having to go to Flickr and there is HTML code available to cut and paste for attribution.

Wikimedia – Media file repository that makes media content (images, sound and video clips) in both the public domain and Creative Commons freely available. Because it’s a Wiki site, anyone can copy, use and modify any files as long as the terms of each is followed.

Libreshot – A project that contains free stock photos for private and commercial use. All photos and the whole website are created by Martin Vorel.

Europeana – An online collection of digitized items from European museums, libraries, archives and multi-media collections. There are many items here that are also in the Public Domain.

Photogen – Photos for commercial and non-commercial use. Categories range from business, agriculture, technology and arts to nature, travel and food and drink (plus more).

Freephotobank – FreePhotoBank is a free stock photo site. Feel free to download pictures (up to 2048 pixels, Creative Commons licence) but don’t forget to link back to FreePhotoBank !

Freefoto – Images in many different categories can be used for non-commercial purposes under the Creative Commons license for non-commercial, no derivatives, attribution license. For a fee, images can be made available for commercial use and in high resolution.

Freestockphotos – Owned and copyrighted by Daniel Speck. Mostly nature and travel images.

Photoseverywhere – A free stock photo site specializing in travel-related stock photos.

Burst.Shopify – A new free stock photo site that covers just about anything.

Pixwizard – There are nearly 100,000 images on the site that are completely free to use (without attribution), about 20,000 of which are exclusive to us and can’t be found anywhere else.

Free Templates – Looking for free templates for your next project? Find everything from brochures to tickets are available on this site.

 

Crowdsourced Stock –

 

Fotopedia – Many photos here are available under the Creative Commons license, but you have to read the caption on each photo very carefully. If the caption says “Photo: ” and then shows the little CC in a circle icon, then click on that to read the license for that one photo.

Photober – Photos are all available for both commercial and personal use.

Patternpictures – A free photo site that provides mostly photographic backgrounds and textures, but also a lot of travel-style photographs.

The Open Photo Project – The Open Photo Project is a photo sharing platform created in 1998 by Michael Jastremski. Contributors have offered their images free of charge under terms of Creative Commons licensing.

Dotspin – A social sharing website for where you can upload and either sell or share your Instagram and Twitter photos under a Creative Commons license.

Morguefile – Photographs that have been freely contributed by many photographers for use in creative projects. You may use them for personal or commercial use.

Stockvault – This site has free images just be sure to read the terms of use before using any of them.

 

Photographer Owned Stock

 

Lime Lane Photography – Kellie is the photographer/blogger behind Lime Lane and although she sells many photographs, she also shares a few for free. All photos are meant for blog posts.

Picjumbo – Viktor Hanácek adds free photos to PicJumbo every day.

Splitshire – Free stock photos for personal & commercial use.” Daniel Nanescu is an Italian Web & Graphic Designer and Photographer that shares his own photographs to use free for both personal and commercial use.

Superfamous – Dutch interaction designer Folkert Gorter shares his incredible biological, aerial and geological photography on this site.

Imagebase – Imagebase.net is a collection of vectors and photos of people, objects, urban, nature and travel, mostly taken by David Niblack. Images can be freely used for personal, commercial, non-profit, artistic, or creative purposes.

Function Design Blog – Liam McKay has offered to share 4 volumes of his hi-res photos. You have full permission to use them however you see fit.

 

Subscription-Based Services

 

Stockunlimited – I paid $49 for lifetime access through SumoApp. I use it constantly and it has a wide range of photos available to use.

Wonderfelle Media – This subscription runs about $10 a month or you can save more by paying for several months upfront. Amazing feminine styled photography that you can use anywhere. Receive free images for signing up for her newsletter.

Haute Chocolate – Another subscription-based photography site that has stunning feminine styled photography. Runs about $75 for three months. Receive free images by signing up for her newsletter.

Shay Cochrane – Beautiful photography bought in bundles or individually. Great for branding. Sign up for her newsletter and get your first image free.

Canva – Canva provides tons of free images. Some require purchase, but they are always $1.

Adobe Stock Photos – Tons of images. Subscription costs $29.99 a month with your first month free.

Stocksy – A pay as you go subscription site.

Stock Free Images – The largest web collection of free images. 1,607,385 images royalty free stock photos and illustrations.  

Death By Stock Photos – Subscriptions start at $15 and go all the way up to $180 per year. Get free images by signing up for their newsletter.

Graphicstock – Enjoy unlimited downloads of royalty-free photos, vectors, and illustrations. $49 a month or $99 for a whole year.

 

There is no way that I could include every single photo website, but these are the main ones. If you have more please feel free to add them in the comments below.

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Walmart’s Beginnings With Social Commerce

Walmart’s Beginnings With Social Commerce

Jeremy King is the executive vice president and chief technology officer for all Walmart stores in the US and its e-commerce section. His organization, Walmart Labs, consists of retail technology, e-commerce technology and jet technology, including a global presence in infrastructure, cloud and data platforms.

 

But it wasn’t this way in the beginning. Back in the day, King was ignoring the largest retailer in the world. For a month, he had gotten calls from a Walmart recruiter. But he was used to being wooed since he was well known in Silicon Valley as an engineer who built key parts of the eBay’s infrastructure.

 

When he finally picked up the phone, he made a very interesting proposal. He told the Walmart recruiter that if they wanted him to work for Walmart, they must arrange an interview with Walmart’s CEO himself. He has since stated that this act of his was cocky and he never even expected to get an interview with the CEO of the world’s largest retailer.

 

But the Walmart recruiter actually arranged a video conference with Mike Duke – Walmart’s CEO.

 

During the 45 minutes conversation, Mike Duke made an irresistible pitch to Jeremy King. He was tired of seeing his big company lag online and thought that Walmart needed a digital direction. Specifically, he wanted to improve the online shopping at Walmart. So Duke restructured the company and placed e-commerce on equal footing with Walmart’s other, much larger divisions.

 

He had made serious investments in high tech talents acquiring several startups. One of them was a small social media firm called Kosmix with expertise in search and analytics. This was the impetus for Walmart rechristening its Valley operations ‘Walmart Labs’.

 

Duke had been looking for people who could revive the company’s sites and services and energize its entire culture. He was hoping to turn the company famous for rigid, coldly effective business processes into one that’s flexible, experimental, and entrepreneurial. In other words, Duke wanted to inject a bit of Silicon Valley into Bentonville, Arkansas.

 

It was in the summer of 2011 when King signed to be the CTO of Walmart.com. They ended up hiring incredibly talented people from all over the world, all in order to get the digital part of the company further than ever before.

Enjoy this infographic and guest post from Josh Wardini at 16Best.net

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A Roundup Of The Latest & Greatest Tools For Your Online Business Or Blog

A Roundup Of The Latest & Greatest Tools For Your Online Business Or Blog

If you are an entrepreneur or blogger that means you are always struggling to find the right tools for the job. So, I’ve decided that once a month I will cut through the BS and bring you valuable tools or services that can help get you where you want to be.

*This post contains affiliate links. This means that I will earn a small commission if you decide to purchase these products. It will in no way affect the price you pay. 

Do you want to have a professional logo created for your brand? CrowdSpring wrote a terrific article about what consumers think and feel about your brand. Did you know?

  • It only takes consumers 10 seconds to form a first impression of a brand’s logo, but it takes 5-7 impressions for consumers to recognize the logo.
  • First impressions are incredibly important to develop loyalty; 48% of consumers report that they are more likely to become loyal to a brand during the first purchase or experience.

So, according to this research, it’s more important than ever to have a professional logo. My friend Greg at Logojoy can help!

logojoy-ad

 

A professional theme is also a must-have. Free themes are fine for your personal blog, but when you’re trying to run a small business you are going to want to depend on a premium theme that offers so much more. I ALWAYS use the powerful Genesis Framework when I build a website followed up by a premium child theme from StudioPress.

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I use certain plugins with every design. These I consider foundational plugins. You might want to check out my post There’s A Plugin For That which is a comprehensive look at some of the plugins available. These plugins that I’m listing below are all free (they do offer premium services, but you don’t need that)

You’ll also need an email service provider. TIP: If you have less than 2,000 subscribers you can use MailChimp for FREE. The free plan now includes automation. So you can have that welcome email sequence or that challenge you’ve been thinking about. I see a lot of people get swept up in the ConvertKit movement when really they don’t need it and at $29 a month it seems like a no-brainer. Not to dis ConvertKit, it’s a great program just unnecessary for the average entrepreneur or blogger.

I’ve always loved Google Docs, but lately, it’s been hard to use if you’re using the newer version of windows because you can no longer add it to your desktop files.  For this reason, lately I’ve been turning more and more to One Note files and Word, but I still use Google Docs for so much. Microsoft (if it’s not included on your computer can be purchased for $6.99 a month) Google Docs is free or you can have access to all of the APPS Google offers for $5 a month.

Images are so important in today’s marketing world. According to an article I found on Hubspot:

When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.

So you need to find relevant images for every post, but where do you find those images? There are lots of free stock photo sites like. While using images are important using them correctly (legally) is also really important. Not sure what’s legal and what isn’t? Check out my post The Essential Stock Photo Guide to learn all the ins and outs.

Once you have the perfect image it needs to be resized according to the theme you’re using. If you don’t know that size go to SETTINGS>MEDIA and find out. Resizing used to be much simpler, but recently PicMonkey did away with their free service and now they charge $7.99 a month. Canva is a terrific choice and they have a free and paid version. If you pay a monthly charge you can save all of your branding and fonts so that they are there when you need them. I find the free version works just fine. My research found another free one called Fotor, but I don’t have any experience with it. There is also a new option available for photo editing. I’ve used it quickly & I like how easy it is to understand and of course FREE! CanvasPrints.co.uk/photoeditor/ UPDATED 6-18-19

You have your image now you need great content to go with it. Use Grammarly to make sure your writing is mistake proof! It’s an invaluable service that I use every single day. Need a place to store your notes? Try Evernote although I prefer One Note because it’s easier to get to for me I like Evernote for some things. It’s easy to use and offers a free version and a premium version.

Need to speed up your website? I found an amazing resource by Tung Tran at Cloudliving.com called “22 Tips To Speed Up Your Website“.

Need social media automation? Try this post I recently wrote “How To Know If You Are Using The Right Social Media Scheduling Tool For Your Business

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