If you updated your website in the past few weeks you should have seen WordPress 4.9.6 and with that update came brand new privacy features to correspond with the GDPR updates that became law recently. I thought I would take this time to point out some of these new features.
Logged in commenters will be given a choice whether their name, email, address, or website information is saved in a cookie on their browser.
Site owners can now export a .ZIP file containing a user’s personal data, using data gathered by WordPress & plugins.
Site owners can erase a user’s personal data, including data collected by participating plugins. Site owners also have a new email-based method that they can use to confirm personal data requests.
95 updates were made in this latest WordPress update. Here are some of the highlights:
- The word “mine” has been added as a filter in the media library.
- When viewing a plugin in the admin dashboard, it will now tell you the minimum PHP version.
- TinyMCE has been updated to the latest version 4.7.11
At one point, every business owner will find herself in a troubling situation. Revenue is down. New clients are scarce. Profits are falling, and a peek at the financials is enough to bring on a full-fledged anxiety attack.
Unless you’re Mark Zuckerberg or Bill Gates, chances are you’ve experienced that sinking feeling of a business that’s trending downward, too. But how you handle it can mean the difference between continued success and business-killing burnout.
Here’s where a lot of coaches get it wrong. They start to worry about money, and that worry leads to poor decisions that ultimately have a negative impact not just on finances, but—maybe more importantly—on morale, too. Maybe you know what I’m talking about.
You Take On The Wrong Client
When business is down, it can be tough to keep your ideal client avatar in mind. Instead, you jump at the chance to work with anyone who comes along. The trouble with this scenario is you can find yourself with a roster full of clients who:
- Aren’t willing or able to do the work required
- Spend all their time telling you why your ideas and advice won’t work
- Drain your energy and make you dread your office
You Stop Creating
And who can blame you? With profits down, you have to pull back. You can’t afford to spend time and money creating new programs, so you recycle the ones you’ve already produced.
Now, this would be ideal if you were repurposing with a positive intent. Turning your ebook into a group coaching course? Perfect! But that’s not what your fearful brain is telling you.
Your fearful self is saying, “Just re-release this same product again, so I don’t have to have new sales copy written or record new videos.”
And while this might help bring in a bit of cash short-term, it won’t do anything for your reputation or your self-esteem.
That’s no way to operate a business, but that’s just what a fear-based mindset can do to you. Better (much better) to hold out for that perfect client. And while you’re waiting, take what you’ve learned from your drop in sales and create the killer program or product your audience is clamoring for!
Ask nearly anyone who runs an online business what their biggest struggle is, and chances are they’ll say “more traffic.”
You need traffic to build an email list.
You need traffic to make sales.
You need traffic to fill your coaching programs.
So the big question is, where do you get all that traffic?
Sure, you could buy ads, but if you aren’t careful, you might just fill your list with less-than-ideal audience members and that will do nothing for your sales. You could focus your time and energy on search engine optimization but unless you have years to build your business (and who does?) then SEO should not be your top choice.
Good thing you have other options.
Be a Guest
Everyone needs content. It’s the one thing that remains consistent among all content creators—there is never enough. That’s where you can help.
By guest posting on other blogs, you can “borrow” some of their traffic.
You can’t simply regurgitate old content and send it out in a dozen directions though. To get the best results, you’ll want to:
- Create custom content designed with your host’s unique audience in mind.
- Provide stellar value with actionable ideas and strategies not found everywhere else.
- Inject your personality so those new to you will instantly connect with you.
- Offer a compelling reason to click through to your website or blog for more information.
No list? Here’s a quick way to “borrow” someone else’s list to kickstart your own: Schedule a free event with a partner.
Here’s how it works.
- You (as the one with the small list) create a compelling, free training which leads naturally to a low-cost, no-brainer product.
- Install an affiliate tracking system such as a Member, Infusionsoft or 1Shopping Cart.
- Offer your best affiliates a higher percentage of profits in exchange for co-hosting your webinar and bringing their traffic along for the ride.
This is a win/win for both of you, as you gain the traffic while your affiliate gets a bigger payday. Just be sure you have a good funnel in place so that your new list members can benefit from all that you have to offer.
Want to really show off your expert status and bring traffic back to your site, too? The easiest way is to get on the interview circuit. Just like authors with new books and actors with new movies, coaches and service providers can get in front of new audiences simply by answering questions about what they know.
Of course, you’re probably not going to appear on the Today Show or Oprah (although that’s not impossible), but there are still plenty of opportunities out there for coaches and consultants in every niche.
Look for interview and speaking opportunities on:
- Other blogs
- Periscope and Blab
- Local events
- Industry conferences
Start by reaching out to your colleagues and to podcast and blog hosts you most admire. Get the word out with your friends and your list that you’re looking for opportunities.
Even if you don’t yet have a list of your own, it’s easy (and fun) to kickstart your audience growth simply by making yourself available for these and other opportunities. Each guest post, podcast interview and webinar is another chance to get in front of a whole new market, so take advantage of it!
Today I would like to welcome guest writer, Avery Phillips to The Blogging 911. With all of the natural disasters this country has faced in the last few years, the need for citizen reports has increased with the use of technology. The balancing of news & compassion is a very thin line and she’s here to explain the best practices for citizen reporting.
An inordinate number of natural disasters have occurred in the past year, including wildfires, hurricanes and earthquakes, and have created an intense need for reporters to cover the events of the affected areas. Journalists can help bring attention to stories of long-time residents displaced from their homes, occurrences of small incidents that could lead to larger problems if left unattended, and other incidents that leave people in need of help.
When disaster strikes, technology can help thousands of lives by allowing people to communicate. For example, millions of Tweets were posted about events such as Hurricane Sandy, and there is even a correlation between a higher number of Tweets and better aid. It can be difficult to find a journalistic approach when reporting on victims of natural disasters, but if approached correctly and tastefully, it can be beneficial to affected areas and for your blog. Here are some of the best practices for citizens taking on the endeavor.
Know Your Role
Covering the aftermath of affected areas is important to bring attention to victims and help provide them with aid, and it can also get more eyes on your website — but it can be difficult to undertake such a sensitive subject. There are a few key things to keep in mind when you find yourself reporting on a natural disaster.
The most important one is to keep yourself safe. There are enough people getting hurt or in need of help in disaster situations. Not only is it bad for you to be in a dangerous situation, there are likely already enough people waiting for aid. If you put yourself in danger, you are only making the problem worse. Remember, the main point is to help — not make the problem worse.
Similarly, respect for the community should be taken seriously; even volunteering in the wake of a natural disaster comes with pros and cons. You don’t necessarily need to get directly involved with relief efforts unless you have the capability to, but be aware of the emotional condition of those around you. Voyeurism in the wake of disasters harbors negative emotional impacts.
Blog With Compassion
While it’s not necessary to get involved with relief efforts, it is possible to provide support in simple ways that complement your mission. It is surprising how devoid of basic human understanding and sympathy people can feel in the wake of a natural disaster. As a reporting citizen, it’s part of your obligation to provide emotional support while getting your story.
While responders such as social workers play critical roles during disaster relief, all disaster responders themselves are in need of compassion and understanding themselves. They are likely to be relieved to have a conversation with a human being without a political or corporate agenda. Sharing a conversation with them may also be the key to getting a clear perspective of a local story or situation.
Another way to portray the events that are going on is through photography. Pictures can be a great way to tell a story without being presumptuous or creating any misconceptions. Though there are many ways to tell a story, you don’t necessarily need to use words to do so.
Get On Their Level
Coinciding with the ongoing natural disasters are the soaring costs of housing, healthcare, and everyday living expenses that have caused many Americans to live on the road in RVs. This has created another potential dilemma for victims, as it can be difficult to sustain living in RVs.
Besides there being intensive upkeep for RVs, such as RV winterization, natural disasters can be cause for more headaches to RV owners. For example, Hurricane Irma caused many RV park closures, essentially leaving residents homeless.
Perhaps the best way to get an authentic angle on a piece is to get the same perspective as those you are reporting on. One option to achieve this, if you plan on traveling to an affected area, is to travel in an RV. While this option may not be viable in all cases, such as going to an area with no open RV parks, it illustrates the point that putting yourself in victim’s shoes can be a great way to get an authentic story.
You can also look for business angles, like how to get your business back on track after a natural disaster. Of course, you will likely find your inspiration when you’re down there. Giving an authentic perspective is one great way to be shareable, as readers look for real content that goes beyond advertorial fluff and clickbait. Telling the human story and practicing compassionate listening can go a long way, not only for your site but also for the victims.
Avery T. Phillips is a freelance human being with too much to say. She loves nature and examining human interactions with the world. Comment or tweet her @a_taylorian with any questions or suggestions.
What do super-successful coaches and small business owners all have in common?
It’s not experience.
It’s not extraordinary skills.
It’s not even a powerful drive.
Although all of these things can definitely help your business grow, they’re not a prerequisite for success. After all, no one is born with experience or skills, and plenty of successful people lack drive.
The one thing that does make a difference, though, is your “why.”
Why did you decide to become a coach?
Why do you spend too many hours in front of your computer every week?
Why do you stay up too late and get up too early, just so you can work on growing your business?
The “why” is what ultimately drives us to success, but here’s the thing: it’s different for everyone. Your why is not my why, and my why is not her why. It’s a deeply personal choice that can have great meaning…or not.
For example, a survivor of domestic abuse might happily spend 60 or 70 hours each and every week mentoring other victims of abuse, or counseling couples on how to break the cycle. Her big why is a strong desire to prevent other women from suffering in the same way she did.
A mother of small children may be saddened at the thought of sending her kids to daycare just so she can go to work to (barely) pay for it. Her big why is a drive to spend as much time with her kids as she can, while still supporting her family.
A young, fresh out of school entrepreneur might resist taking the same path her parents took, working for a corporation for 40 years, only to retire and find themselves with barely enough to live on. Instead, she dreams of having the income (and the time) to see the world while she’s still young enough to enjoy it.
So what’s your big “why”? It might be the freedom to travel, the option to spend time with your family, the ability to take weeks off at a time to care for a sick family member, or even to earn enough money to support a charity that’s close to your heart.
Whatever it is, your “why” is the driving force behind every action you take. When you’re deciding whether or not to take on a new client, ask yourself if it’s aligned with your “why.” When you’re setting goals for the year, ask yourself if those goals are moving you closer or further from your big why. Thinking of branching out into a new business venture? Make sure it’s in alignment with your big why, and success is suddenly much more attainable.