As a coach or consultant, it can be difficult to watch the lack of progress of so many promising entrepreneurs. They’ve dreamed for so long about creating a solid, sustainable business, and yet, all they do is dream.
You know the people I’m talking about. They attend conferences, sign up for free webinars, buy paid training, and sometimes even work with a coach or two. And yet week after week, month after month, year after year, they fail to make any progress toward their dreams.
Are they just lazy? No. It’s something worse. They don’t know how to move from a dream to a plan and they’re stuck.
Start With the Long-Term
If you’ve ever been on a job interview and were asked, “Where do you want to be five years from now,” you might have thought it an odd question. But as a business owner, that might just be the most important consideration you can have.
Without knowing where you’re headed in the long term, it’s impossible to create a map to get there. You need to know what your destination is, so that every day, week, month, and year you can check your progress to be sure you’re still headed in the right direction.
Once you know your ultimate destination, you can draft a plan for getting there, and create the interim goals that will help you stay on track.
For example, if in five years you want to be free to travel for 8 weeks every year, then you need to have a few pieces in place before that can happen:
Enough income to cover travel costs
Passive income to sustain your business while you’re not working
A staff who can manage the business while you’re away
With this list, you can then work backwards from your five-year goal, and create milestones along the way. If you know you’ll need to earn $150,000 annually in order to fund your travel plans, and right now you’re earning $60,000, then reasonable milestones might look like this:
Year 1: $70,000
Year 2: $85,000
Year 3: $105,000
Year 4: $125,000
Year 5: $150,000
With these milestones in place, it’s much easier to figure out exactly what you need to do to achieve them, by setting monthly, weekly, and daily goals.
Create Small Goals
If you say to someone, you need to move from $60,000 to $150,000 in five years, that’s a pretty overwhelming task. After all, it’s a $90,000 increase and most people will look at that and immediately dismiss it as impossible.
But when you break it down as we have above, and then again into smaller steps, it suddenly doesn’t look so daunting.
In the first year of the plan we have outlined here, your income needs to increase only by $10,000. That’s less than $1000 per month! Surely that’s easy enough to accomplish!
You can further break that down by week: $1000 per month is just $250 per week. If you sell just one more group coaching package or five more of a $50 training program, you’ve already reached your milestone.
That might mean sending one more email to your list, or investing an additional $20 per month in Facebook ads, or perhaps reaching out to one more JV partner. The point is, reaching this much smaller goal is far easier than thinking about that five-year plan.
So what’s your big dream? How can you deconstruct it into achievable milestones, workable goals, and finally, daily and weekly tasks? If you can do this (and you definitely can) then you can achieve anything in business and in life.
It’s not enough to dream of success. It’s not even enough to set goals.
The only way to truly achieve your dreams and build the business you’re meant to build is to sit down and just do it.
And that’s where many of us…well, fail is a strong word. But it’s the doing that trips us up more times than not.
We overbook our calendars until today’s to-dos become next week’s past dues. We procrastinate on the things that are important while attending to things that are merely “nice to do.” And sometimes we simply take on too much—even when we know better.
The answer? Embrace these five productivity hacks that top coaches use to get more done in less time.
Rituals and Habits: Simply put, a ritual or habit is a consistent way of doing something. You have a morning ritual (wake up, brush your teeth, work out, shower, and head to your office), evening ritual (check homework, tuck the kids in, watch the evening news, and hit the sack), weekend ritual (sleep late, mow the lawn, catch a movie, visit your mom), and many others.The trouble is, if you’re not careful with your rituals, they can turn into productivity killers. Is checking Facebook or email a part of your morning ritual? Is turning on Skype a part of your at work ritual? Distractions such as these can turn even your best intentions into hours of wasted time.Take a good look at your rituals. What are you doing that you should not be—or that should be moved to another part of your day? Make your rituals more efficient and you’ll automatically get more done.
Calendar Management: Want to know how much time you really have available for that new project? Try blocking off time in your calendar for all your existing projects. Fill in all your client calls, your business administrative tasks, time for meals and breaks, outside appointments, and everything else you’re committed to. What’s left might just shock you.Make it a habit to block time in your calendar for every commitment, and you’ll never again over-promise or over-commit.
Learn to Let Go: Here’s a news flash. You do not have to do everything in your business. You can (and should) hand off those low-level tasks to someone else. Hire a VA to create your documents and manage your calendar. Let your tech support person manage your blog and email. Turn over your bookkeeping to an accountant. The time you free up will allow you to work on what’s truly important—and that only you can do.
Work Hard, Play Harder: You are not a machine. You cannot work all day every day and hope to be at your best all the time.Take a day off. Get some rest, or relax on a long, slow hike. Take a friend out to lunch. Go shopping with your kids. See a movie or a play. Do something—anything—other than work.Not only will you return to the office feeling much more refreshed, but you’ll find yourself more creative and productive than before as well.
Focus: Multi-tasking is impossible. You cannot efficiently create a new coaching program while you’re simultaneously surfing Facebook, keeping an eye on the kids, and answering the phone every time it rings. Instead, use your calendar to block time off for important tasks, then turn everything else off so you can focus. No phone, no Facebook, no kids or husbands or neighbors or pets demanding “just a minute” of your time. Tune everything out, and you’ll find your work getting done much faster. Here’s a great article on productivity APPS from Cloudwards.net that I think you will enjoy!
Managing your time and turning up your productivity is not something that comes naturally to most people but when you learn to master this skill, you’ll find your business grows right along with you.
Pinterest is by far my most favorite social media platform even though it’s no longer called a “social platform” per say. They want to be known as a search engine just like Google only more visual. It makes sense because I do search for lots of things from inspiration to Photoshop tips & tutorials, but it is also social so maybe they should be known as a “social search engine”.
No matter what you call it, certain niches get most of their traffic from Pinterest and lately there have been lots of changes that you may not know about. Did you know that Pinterest keeps a list of companies that it partners with to allow bloggers or business owners to automate their blog posts and if you’ve been using Boardbooster, like me, you may be in trouble.
Boardbooster is not on this list of partners and according to a very reliable source(JackieIson.com), any accounts using it are subject to suspension or termination. I have used Boardbooster for the last year, and this broke my heart because I loved so much about it, but I couldn’t take the chance and canceled my subscription.
As you know Pinterest is a visual search engine and if you sell a product or service you really need to use it to its full potential. Pinning consistently is one way to do that. Jackie Ison created the 2018 Blogger’s Guide To Pinterest which you can see by going to the link above.
Today, though, I want to talk about why you should hide images for Pinterest in your blog posts. This is new to me and something I’ve been doing a few posts at a time. Taylor from CodeLoveCreative.com says, “One way to encourage people to save your post on Pinterest is to give them options for which pinnable image to save.”
When you look at the post you only see one image because it would look weird with three or four large Pinterest-sized images in your blog posts! Please don’t do that! It’s very simple to hide your images. You just need to put in a piece of CSS.
The first thing you’re going to do is to create your post and then after you save it click over to the text view. You will find that above your blog post in one of two tabs that say “Visual/Text”. You need to put the code in wherever you want to hide the image.
If you don’t do it correctly or use too many it will slow down your site speed which can hurt your SEO. Because Google penalizes for slow site speeds, especially on mobile.