How To Correctly Breath Life Into An Old Post

How To Correctly Breath Life Into An Old Post

How To Correctly Breath Life Into Those Old Posts

Fall is fast approaching and for me, that always signals, fresh starts and new beginnings more than the New Year ever could. I guess it’s all the time preparing for new school years that it just seems like the time to put your best foot forward and get to work.

You clean up from Summer fun and get ready for folders and binders, shoes & clothes. I still love opening up a new notebook and imagining the stories and ideas among the lines and white space. New stories to tell, old ones to share, and limitless possibilities for the future.

It’s also time to take stock of how you’ve spent the last year and where you want to improve in the coming new year. As you’re doing that, it’s also a terrific time to figure out how you want your website to grow as well. A great way to do this is by checking your stats & making a plan.

You have a few golden nuggets buried deep in the bowels of your WordPress site that haven’t seen the light of day since Elvis was alive. Okay, maybe not THAT long, but you get my meaning. Maybe you wrote them when you first started out or you’ve figured out another way that the information can be presented or maybe you can solve a different problem altogether.

Well, I’m going to show you how to make those golden nuggets shine with the promise of new life! The first thing you’re going to do is go to your plugin tab on your dashboard and hit “Add new” in the search bar type in “Revisionize” make sure that it is compatible with the theme you are currently running and hit install. You’ll be prompted to activate and then you’re set to go!

After you have installed the plugin you want to go to JetPak back on your dashboard. Go to “Site Stats”. Scroll halfway down and to the right, you will see “top posts & pages” click on summaries and then “all time”. This will give you a list of every post that has been published along with the page views for each individual post.

If you don’t have JetPack or even if you do, you probably have Google Analytics. To check your highest ranking posts there you sign in to your GA account (it’s the same credentials as your Gmail account).  Scroll down the page until you see: What pages do your users visit? Here you can check your most popular posts.

First, go to your top ten posts and make a note of them. When you’ve done that then scroll to the bottom of the list and see which posts were the least performing. They are the ones that you want to work on first. Go into each post and update any changes that have occurred. Things like:

  • technology that has changed
  • a recipe that could be made healthier
  • an image that is old and dated
  • tips that could be added to

Once you have the post ready hit update and then right above the publish button you will now see a button that says revisionize. You’re going to want to click on that. Now, you can either publish it or schedule it for a date in the future. It’s like a brand new post now.

The way revisionize works is that it automatically creates a 301 redirect so that anytime someone clicks on an old link it will automatically take them to the new post. So, if say you had a pin on Pinterest for the original post and someone clicks on it, they will end up right on your brand new post!

I love this plugin and it’s made a huge difference in my page views on my older site TDAC. I did this with the 10 posts that have the least page views. I also went to the top ten and made any changes that I could. Freshened them up.

After, I’ve done that I use my social media scheduling tool SENDIBLE and TAILWIND APP to schedule all of my social media posts for three months at a time. I let the scheduling tool pick the best times and WAH-LAH I am done!

 

* This post contains affiliate links. I will save a small amount off of my monthly CoSchedule fees if you purchase from the link above.

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