Creating and Achieving Your Email Marketing Goals

Creating and Achieving Your Email Marketing Goals

While huge corporations can afford to spend a lot of money testing out different marketing strategies, small businesses do not always have that option due to a much more limited budget. That is why they usually need to stick to proven marketing methods which have the best ROI.

 

The Benefits Of Email Marketing

One such method is email marketing. It is a cost-effective way to reach a large number of customers and has the added benefit of enabling you to track the marketing campaign results easily.

Another great benefit of using email marketing is that you can target specific audiences with specially designed and personalized content. This improves the chances of the email being opened and read because it will reach people who are more likely to be interested in the products and services that your company is offering.

Email marketing also brings dozens of other benefits, all of which are listed in the infographic below provided by 99firms.com.

Know What You Want

Before you start creating an email marketing campaign, you need to define your goals. What is that you are hoping to achieve from the campaign?

  • Sales conversions – It goes without saying that every business wants to improve conversions. Luckily, there are many metrics that you can use to see how well your email marketing is affecting them.

  • Website traffic – Bringing as many people as you can to your website can only be a good thing. Not only will this raise awareness of your brand, but it will also improve its ranks on search engines. You can see how effective your emails are by taking a look at the click-through rates.

  • Increase revenue – Another common email marketing goal is to increase revenue. When recipients start to become customers, you can declare your email marketing campaign as successful.

Once you know why you want to use email marketing, you should segment your email lists into relevant groups. That way, you can send specially designed content to certain groups of people. If you do otherwise, i.e., send the same email to all the addresses you have, your campaign will fail.

The next step is writing the email, which also should be thought out carefully. There are many aspects to composing a marketing email, and you need to make sure that you take care of all of them.

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The Ultimate Guide to the Future of E-commerce

The Ultimate Guide to the Future of E-commerce

When it comes to the future of e-commerce, nothing is set in stone. Its hard to believe, what with the rise of online shopping, that many e-commerce businesses are still in the early stages of development and are yet to fully find their feet in such a busy marketplace. Others are adopting eCommerce to the fullest and offering all sorts of benefits such as same day shipping and delivery of subscription boxes to their customers. Here’s a great post The 51 Best Subscription Boxes from ThrifyCrates.com

It is for this reason that many retailers may find the predictions for trends to come in the e-commerce industry pretty futuristic, such as drone delivery or payments made with digital currencies. As a smaller business, if you can’t compete with some of the market giants out there like Amazon, you should instead focus on the things that are more achievable in the short term.

Ecommerce customer service automation is now almost commonplace with online retailers. People are used to heading online and having a chatbot pop up in the corner of the screen asking if you need any assistance.

In general, online retailers will be paying particular attention to the customer service element of their businesses, as currently this is what has been lacking from online shopping. Many people still prefer shopping in brick and mortar stores as they have constant access to a member of staff to help them with their purchasing decisions.

To encourage people to head online, this should also be achievable digitally, without the need for businesses to hire many members of staff to handle queries. Already in 2017, AI has been able to handle 45% of customer questions using live chat, and as this technology continues to develop, this number is set to grow.

Technological developments will also be the cause of more trends, such as the use of cryptocurrencies, most commonly the Bitcoin. Although digital currencies have been around for a while now, it is only more recently that they have started to be considered as a payment method for online stores. It is looking likely that this will become more commonplace in the years to come.

For more information of future trends to look out for, take a look at the infographic below which was created by industry experts.

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Using Instagram Stories effectively to Reach More Audiences

Using Instagram Stories effectively to Reach More Audiences

Launched two years back, in August 2016, Instagram Stories have undoubtedly garnered a lot of attraction. Today, they have more than 300 million daily active users. However, if you are a new entrant, and haven’t used Instagram Stories yet, here is a deeper insight on how they work:
  • They work with everything – pictures, videos, GIFs – either from your computer or smartphone camera – Instagram Stories can accommodate them all
  • They allow you to edit your photos and videos with amazing stickers and funky drawings
  • You can choose to arrange your photos and videos in the preferred order
  • You can have a look at the basic analytics of the Story and see the number of views it received, the people who viewed it and so on
  • Instagram Stories disappear after 24 hours; however, within those 24 hours, your Story is visible on the top of your followers’ feed
All thanks to the amazing features of Instagram Stories, more and more businesses are trying their hands into this segment to engage their audiences. From showing a sneak peek behind the scenes to the community, to release the teaser of their newly launched products and services, Instagram Stories let the brands experiment and play on the go. This is perhaps why around 50% of the businesses on Instagram have already tried Instagram Story! Generally, brands post Stories to promote their products, provide an inside look, conduct a live event, get feedback on their products, simply start a conversation or to conduct contests. That said, Instagram Stories have actually proven to be useful and this is perhaps why even large brands and businesses are eager to experiment with them. From Ticket.com to McDonald’s Malaysia, Michael Kors, Twitter, Maybelline New York, NASA, Airbnb and various other big names are using Instagram Stories to enhance their reach. Curious on how big brands are using Instagram Stories? Have a look at the infographic below to find out all the relevant details, important data, and hidden insights!
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