Top Design Tips to Boost Your Sales in 2020

Top Design Tips to Boost Your Sales in 2020

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Effective Design Tips to Improve Your Sales in 2020

Running a business can be challenging, and 2020, the year of the COVID-19, has been especially trying.  You find that you are struggling to make sales, and you’re starting to worry that you may have to shut down. With the right design tips, you can boost your sales and keep your doors open, even in these challenging times.

the word create written in pencil

2020 has proved to be a very challenging year for everyone. The Covid-19 pandemic has hit the business landscape leading to the closure of many companies.  Those that have managed to survive have had to implement cutbacks and other cost-saving measures. 

In the same breath, they are looking for ways to increase their sales to remain afloat. Platforms such as Mr.Bet have excellent tools for those operating online casinos and are looking for tips to design a game. But what tips can help boost sales for other businesses?

We will show you the top design tips to boost your sales in 2020 below.

1. Have a professional website built

What are web design tips?  Simply put, it is any techniques you will apply to increase traffic to your website.  One of the best design tips for websites is not to have sliders on your homepage. They can confuse people whatever you want to tell your audiences.

Other things you need to incorporate in your web design include:

  •       A strong call-to-action
  •       Visible contact information that works
  •       Aligning your website to any advertisements 
  •       Developing design tips by understanding exactly who you are talking to and their point of need
  •       Having trust icons such as social proof, security measures, and safe shopping guarantees, among others
  •       Creating a sense of urgency around your promotions or products
  •       Making the checkout process easy
  •       Simplifying the checkout process and removing the navigation bar from the page. You do not want to present customers with the option of abandoning their carts.
  •       Incorporating customers voice in your copy

2. Put the Customer First

With the pandemic being such a painful reality in 2020, business owners must put the health and safety of customers first.  If you’re operating a brick-and-mortar store, ensure you have proper sanitization and social distancing rules.  

Communicate with the customers via your website, email, social media, or even mobile apps.  Information around the pandemic and staying safe is especially welcome at this time.

One of the best design tips in marketing you will get is to go over and beyond customer expectations. When customers see that you care for them, they will remain loyal and even send some referrals your way.

Invest in training staff members to build passion around the brand and give customers the same experience.

woman holding her head in front of her laptop

3. Design and Optimize Your Gaming Website

Online gaming is on the rise. If you are a new developer, here is what you need to know.

  •       When designing, think of the end-user by having an easy-to-use interface
  •       Hook your players with your characters
  •       Provide quality sound to enhance the mood
  •       Provide consistency and balance in gameplay
  •       Unique designs will ensure you stand out

Optimizing your website is so much more than having the right keywords to attract visitors. The use of graphics and video will help reduce bounce rates.  There are some fantastic design tips graphics you will find online to help with the process. 

Design tips in Photoshop will help you customize photos or even create virtual tours for your visitors.

Customize your website to make it accessible on smart devices such as tablets or mobiles. A large percentage of visitors will browse it via such devices. 

4. Offer Money-Back Guarantee

Have you ever wondered why companies offer money-back guarantees? Not only is it a very effective marketing tactic, but it shows that you have faith in your product. 

When customers know they can return a purchase they are not happy with, it’s likely they’ll trust you with their money. Just be sure to offer a guarantee that you can live up to it.

5. Don’t Forget Your Existing Customers

If you have existing customers, repurposing your marketing content to mitigate them is a good move.  By developing messaging that directly talks to them, you increase the likelihood of return purchases.

Think about promotions that target them directly. It could be a way of saying thank you to them for their loyalty.  In return, they will stick by you and continue to be faithful customers.

Conclusion

We have shared what we consider top design tips to boost sales in 2020.  Everything you do should be about the customer. Safety and information during this pandemic period are critical. 

Pay attention to your website design and take advantage of smart devices so that you can reach those who shop via their smart devices. Most importantly, pay attention to your existing customers through promotions and exclusive offers, where possible.

What other tips would you have for a business that wants to stay afloat in 2020?  Head over to the comment section to share your feedback.  

 

Author’s Bio 

 

Alex has many irons in many fires, including starting an eCommerce store and his own marketing company. He is very busy, but the work is rewarding, and freedom has allowed him to fish, see friends more regularly.

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2 Step Verification: Why You Need It & How To Get It

2 Step Verification: Why You Need It & How To Get It

flay desktop with title text with white background

 

Over the last few weeks, one of my clients and I have been lost in cyber hell. The lovely Vintage Contessa who glamourized your Instagram feed for the last few years had her account hacked and then hijacked. You may remember her from the Women In Biz features last year she was the first! She went to sign in to her account and nothing. Her account was gone along with years of time, hard work, and 13k followers.

 

Now, in 2020 you would think that this would be a simple matter of contacting Instagram or its daddy Facebook and they would swoop in and save her account from the clutches of these villainous assholes. Immediately went on a search for a contact email or some kind of support. I spent hours just trying to track down an email address, but the many rabbit trails I went down led to nothing. I tried every one I could think of, we filled out a troubleshooting problem forms daily for several weeks and not one attempt was made to contact us back.

 

When you use a free platform you do it with the understanding that nothing there is yours and they reserve the right to basically do what they want while not offering anything in return. Facebook makes billions from its users but they can’t offer a support line to fix issues like this? It’s not fair, but that is the way it is. Although by far the worst is Facebook/Instagram.

 

Today, I’m going to show you how to protect your accounts

 

What Is 2 Step Verification &
How Does It Work?

 

Wikipedia definition: Multi-factor authentication is an electronic authentication method in which a computer user is granted access to a website or application only after successfully presenting two or more pieces of evidence to an authentication mechanism: knowledge, possession, and inherence. In plain old English, it means you need to take 2 steps to sign on so that if someone kidnaps your email they still can’t get into your account because they won’t be able to complete the necessary second step (a text message to your phone, an Application Authenticator APP that you download to your cellphone).

 

How Do You Set 2-Step Verification Up?

 

It depends on what platform you’re using, but I’m going to show you how to set up on a few different areas and from there you’ll know the basic steps to set it up in the places that you need them.

Since we were discussing the Contessa’s Instagram account we’ll start there:

 

Instagram Profile setting screenshot

 

 

 

2-step verification setup for Instagram

 

 

Very easy to do even for a novice! The same principle applies to all of your other social media platforms start at your profile and find the security section.

 

For Your Email Service Provider (Of course, we’re using Mailchimp.
Bonus: If you set up a 2-step verification you get a small discount on your monthly subscription).

 

 

 

screenshot from a Mailchimp

 

And finally your WordPress website:

The first thing you need it to download the 2 Factor Plugin 

This plugin is easy to set up. After uploading and activating your plugin you’re going to go to USERS>> scroll down until you see the 2 step verification settings. The easiest way to do is to check the email box (see images below).

screenshot of active plugins page

 

screenshot of 2 step verification set up

You Also Want To Add These Authenticator APPS to your Android or iPhone account.

screenshot of authenticator apps

 

 

screenshot of the Google Authenticator app

Bonus Tip:

I love tech all kinds of it, but it can be overwhelming and confusing when you’re trying to keep it all together. I use things like LastPass and ways of keeping track and Trello being another. CAVEAT: I also go old-school and keep things written down. I found an old fashion recipe box and I bought a pack of index cards. Each account gets its own card with the information needed to get into an account in the case of a computer crash or such.

Other Resources:

HOW ANY INSTAGRAM CAN BE HACKED IN 10 MINUTES – Security Boulevard

HERE’S WHY HACKERS WANT YOUR INSTAGRAM ACCOUNT:- ABC News 7

HACKING STATISTICS TO GIVE YOU NIGHTMARES  – Dataport

 

 

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The Ultimate Resource Guide & Planner To Improve Or Create Your SEO Strategy Plan

The Ultimate Resource Guide & Planner To Improve Or Create Your SEO Strategy Plan

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SEO is never a one-and-done idea, more it’s a type of philosophy that you must adapt to be successful in your endeavors. Everything you do, every sentence you write, every graphic you create and every content marketing plan you follow should ALL start with SEO.

  1. What exactly is SEO?
  2. What does SEO optimization mean for you?
  3. Why is SEO so important?
  4. Being SEO Flexible.
  5. How To Create Your Own SEO Strategy.
  6. How To See If You’re Strategy Is Working.
  7. Your Own SEO Planner.

1. What Is SEO? 

Search Engine Optimization is the science of making your content rank high in the search engines of today. 

The official definition is this: 

According to this piece of MOZ SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

What goes into SEO?

To understand the true meaning of SEO, let’s break that definition down and look at the parts:

Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead, you want to attract visitors who are genuinely interested in the products that you offer.

Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.

Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.

2. What Does SEO Optimization Mean For You?

It’s a strategy or plan that you create that will continue to build on SEO as you go along, by using: 

  • Title
  • keywords
  • headlines
  • image titles
  • image descriptions
  • categories
  • tags
  • Cornerstone Content
  • social media posts

to consistently rank higher in search engines. This strategy works best when created at the very beginning, but can be improved along any step in the process.

3. Why Is SEO So Important?

SEO is important because it keeps the search results fair. It reduces the ability to manipulate these results as much as possible so that the sites appearing for each search are there because they deserve to be there. Hard work and a website that appeals to visitors correlate with high search engine rankings, so if your site meets these criteria, you’ll have a better chance of showing up in the results.

Users trust search engines and achieving a top spot in search engine rankings signals to searchers that your site is a credible source. The higher you rank in results pages, the more clicks and traffic your site will generate. SEO also improves user experience, making it more likely for customers to become repeat buyers. According to this piece on WEBFX.

4. Being SEO Flexible

What does being SEO flexible mean? It means that you take several key factors into consideration when making your SEO plan. Such as:

  • Current Events
  • Special Dates
  • Longtail keywords
  • Pivoting when things aren’t working.

No one ever sits down and creates the “perfect SEO plan” because honestly, it doesn’t exist. Being SEO optimized is an ongoing strategy and taking in these other key factors will only improve your rankings.

Taking into account the keywords you have chosen for your brand messaging you should also find ways to create with these four ideas in mind. 

EXAMPLE:

Ellen is a food blogger and she uses these 4 keywords as her foundation.

  • Baking
  • Desserts
  • Organic
  • Gluten-free

 

Now using the previous considerations she might use these sentences or keywords.

 

  1. How To Keep Your Holiday Desserts Gluten-Free
  2. How to Bake The Ultimate Organic Holiday Meal.
  3. Baking Thanksgiving Desserts For The Dietary Challenged.
  4. Your Christmas Baking Taking To The Next Level With These Organic Recipes.
  5. Ten Things That You Could Be Doing To Completely Ruin Your Easter Baked Goods.

 

5. How To Create Your Own SEO Strategy.

Now comes the easy part, because I’ve actually done the hard work for you. I created the FREE SEO PLANNER STRATEGY PLANNER and it’s a step by step guide to build a strong SEO foundation and to scale that plan as you grow.

 

On-Page SEO Tips

  1. Make sure that your URLs are clean: 
    1. Think ahead
    2. Be consistent
    3. Use keywords
    4. Avoid any special characters. As they show up as “%20” which is unattractive.
    5. Length should be 50-60 characters
  2. Make sure your title is attractive:
    1. Start with keywords.
    2. Mind the length.
    3. Make it sell.
  3. Meta Descriptions:
    1. 150-160 characters.
    2. Don’t overstuff with keywords.
  4. Schema Markup: Structured data can do wonders for your SEO strategy.
    1. Use a Schema Markup Plugin
    2. You can also use Google’s, Markup Helper.
    3. How to check- use Rich Result Test.
  5. Optimized headings (h1-h6)
    1. H1 headings- Technically each of your pages has 2 titles.
      1. The title tag is displayed in search snippets. 
      2. H1 tag benefit: Unlike title tag no character limitation. Use more keywords.
    2. H2 headings- Split page into high-level section mini titles within your content.
    3. H3-H6 headings- Used to mark further subsections within the content. Don’t overload keywords.

 

A.Keyword Saturation:

  • Use keywords earlier in the copy. You should be using keywords within the first 100 words. 
  • Go beyond “exact matches” add more related keywords.

 

B.Content Length:

  • Content length changes from year to year and is currently around 2,000-word posts do best.
  • Want to make your content more compelling? Check out this piece from MostlyBlogging.com

 

C. Visual Aids:

  • Fill in your “alt” tags.
  • Compress your files.
  • Use descriptive filenames.

 

D. Above The Fold Content:

The top part of the page visual when it’s first loaded.

  • Remove distractions.
  • Optimize For Core Web Values 
    • How fast it loads
    • How stable it is while loading.
    • How soon it becomes interactive

 

E. Mobile Friendliness:

You should check your site on all mobile search engines and make changes based on your results.

 

F. Internal Links:

  • Should flow from one link to another.
  • Pass authority from popular pages to less popular ones.
  • Move users down a funnel.
  • You need to always consider this: Whenever you create a piece of content you should always consider where the reader should go next.

 

G. Outgoing Links:

  • Link to larger, more established sites.
  • Each piece of content should have relevant links.

 

H. The Comment Section:

Make sure that your comments are set up as “no follow”. If you use popular comment plugins they take care of this for you. 

 

6. How To See If You’re Strategy Is Working:

If you see that your backlinks are on the rise, your SEO efforts are working properly. If you see that the number of organic keywords on your website are also increasing, it’s safe to assume that you are targeting the correct keywords for your industry and using them successfully in your content. WebFX

 

7. Your Own SEO Planner:

 I’ve created your very own SEO Planner to help you keep your brand message on point. Sign up for my weekly newsletter (Sunday morning’s) to get a copy for your very own, plus you’ll get full access to the Resource Library, deep discounts, and amazing tips to help you succeed in your online business or blog.

 

You might also like these other resources:

What You Don’t Know About SEO Could Hurt You

Simple SEO Practices You Can Establish To Be Search Engine Attractive

How To Improve SEO & Increase Pageviews In 2020

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10 Blogging Mistakes to Avoid in 2021

10 Blogging Mistakes to Avoid in 2021

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Every writer has a story to share about the blogging mistakes they made at the beginning of their careers. Seasoned bloggers say there’s no such thing as a mistake, only lessons learned. Let’s put the words of wisdom aside for a second and help you to avoid some of the early day blunders if you can.

Alex Lysak shares some of the best tips to keep in mind as you grow your blog. He’s a trusted SEO specialist and a regular guest writer on various blogs. You can learn a lifetime worth of wisdom from him and the Scanteam bloggers. 

Let’s take a page from the experts on blogging for beginners and avoid the common pitfalls.

a person using a laptop

1. Choosing the Wrong Platform

It’s understandable; free blogging platforms have fantastic marketing campaigns that make it very enticing and convincing to fall for. Most of it also offers free plans that most new bloggers need when they’re starting. 

Providers like Weebly, Wix, and Squarespace do sound easy to set up and offer loads of free templates. It’s not a wrong place to start from, but in the long run, you’ll end up wishing you invested a bit more for the usability offered by WordPress

The essential cost of setting up on a WordPress platform is currently at about $65 per year, and worth planning for if you’re serious about your blogging career. When you pay for hosting platforms, you’ll end up with a more professional looking blog and have plenty of tools to help grow your blog. Free hosting sites will fill up your space with ads and popups, trying to cover its expenses of offering you open space.

2. Choosing a Difficult Name

Your domain name should be easy to remember. If a potential follower searches for your domain and gets it wrong the third time, they’ll get frustrated and search for something else.

Keep it relevant and catchy without using unusual grammatical or spelling methods. Less is more when it comes to selecting a domain name.

3. Broad-Spectrum Topics

We get it; as a new blogger, you want to share as much as you can, trying to capture your audience with informative content. What the old-timers will tell you, however, is that readers enjoy bite-size chunks of information more. Your content should pack a punch of knowledge with as little words as possible.

  • Choose a precise and well-defined topic
  • Be concise and don’t play around with words to fill a page.
  • Give your readers value for their time and high-value links to your affiliates.

Some excellent tools can help you nail your blog topics, such as automated topic generators. Don’t be shy to use whatever is available to help you streamline your blog. 

4. Trying to Write for Everybody

You’re not chocolate; you can’t please everybody. One of the most common mistakes new bloggers make is writing about everything. The best advice we can give you is to find your niche. When you write about what you know and have a passion for, it will never seem dull. 

If your interest and knowledge are about plumbing and sanitation, don’t waste time writing about kitchen equipment. Focus your time and your energy on your area of expertise. In that way, readers will know where to go when they’re looking for advice on how to fit their new taps.

5. Making the Blog Too Personal

Your blog’s personality should have a life of its own and not be a copy of yours. Yes, it’s heartwarming to share some personal tidbits now and again, but write a novel if you want to publish a diary.

Readers should get to know you through your writing style, not by personal accounts of your day-to-day life. If you’re blogging to build a career from it, you’ll focus on your niche markets and consumers. People read blogs to learn impressive new facts about a specific brand or product. Teach them well with valuable information, and they’ll keep on returning to your page.

6. Writing for SEO Points and Not for People

You’re writing for people, not algorithms. It’s essential to stick to the blogging tips shared by expert SEO guru’s, but keep it real. Readers will know if you’re writing for them or only to maximize your affiliate links

When you write, imagine that a good friend is sitting across the table from you and using words that are part of your everyday vocabulary. Don’t try to sound like somebody you’re not. You won’t be able to keep it up, and your audience will see right through it.

7. Not Being Consistent

You must write and upload content consistently. If needed, set up a calendar to remind yourself when your audience expects to hear from you again. Planning is a part of your blogging career. Long before you post your first article, you should have a few week’s worth of content ready to upload.

With this said, don’t spam your subscribers daily. Publish good quality content at regular intervals. You want your readers to get excited when they receive a notification from your blog, not annoyed.

8. Publish Without Editing

Blogging is a very personal way to communicate with an online audience. The quality of what you publish is a direct reflection of how much you value your audience. If a reader has to find mistakes continually, it’ll make them feel unvalued.

There’s no reason to publish content with unnecessary mistakes. Online tools such as Grammarly and Hemingway are but two of many products that’ll help you edit and perfect your writing.

laptop with potted plan, mouse and cellphone

9. Not Proving Your Point

If you’re writing about a specific topic that you had to research, link your research to your article or cite your sources for your audience. Without it, your readers will lose trust in what you’re stating.

When you link your researched sources, it increases your website authority with your readers, and ultimately with Google. It’ll increase your online visibility in the long run, so this point should become a habit when writing blog posts.

10. Writing Each Blog in a Different Style

Although there are various types of blog posts, your template should remain recognizable. You can create a set of templates for a variety of topics you write about. You can create a template for reviews, one for a “how to …” blog, and so forth. 

Once you’ve created templates and section headers, it’ll become increasingly easier to find the content of value. Your template outline also helps you focus on the core ideas or information you want to share and narrow down your research.

Conclusion

Each blogger will make mistakes in the process of becoming a great writer. Some of these tips might help you get there a bit quicker. Your blog is your business and should represent your brand well. The sooner you can work out the little kinks, the sooner you can start connecting with your audience in a valuable way and increase your following.

Your ultimate goal is to build lasting relationships with your subscribers for affiliates to want to be associated with you. Blogging is an excellent way of sharing your passions with the world out there and making a living from it. Persevere, learn, adapt, and change until you find your perfect style and audience.

ABOUT THE AUTHOR:IMAGE OF ALEX LYSAK

Alex Lysak – CEO of ScanTeam / Digital Marketer. Alex is working in online marketing since 2011, his main areas of expertise are marketing research, social media marketing, and SEO. During 9 years of experience, he has helped many products and startups to develop marketing strategies and to implement them further.

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Google Analytics Pt 3: The Final Wrap-Up

Google Analytics Pt 3: The Final Wrap-Up

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As we’ve learned over these last three weeks there is so much information inside your Google Analytics account. We learned how to connect it to your website in Part 1 and in Part 2 we learned how to read those statistics and how to find what you need quickly. Today, we’re talking about Google Analytics integrations that will take your stats to the next level

GA is a robust tool that can help you not only read those statistics, but it gives you a snapshot of the health of your business. From your website to MailChimp or other email service providers and even Youtube!

Mailchimp (which is what I use on a daily basis and you should too!) is the most important integration to me and that’s because it gives me the answers I need quickly and I don’t have to go to other places to find it. I can access the information right from my MailChimp reports page! To set this up follow these instructions:

 

 

screenshot of Google/Mailchimp integration
screenshot MailChimp/Google Analytics integration
screenshot of MailChimp / Google Analytics integration
screenshot of MailChimp/Google anlytics integration
screenshot of MailChimp/Google Analytics integrations

Google together with MailChimp can help you optimize your campaigns by giving your readers what they are most interested in.

Google Analytics & Youtube

You can also combine your Google Analytics account with your Youtube Channel. I found this great step-by-step video by ExtremeWebDesign.com

 

Google Analytics & Social Media

It’s very easy to track the amount of traffic that comes from different social media platforms. There is no integration, no coding!

This information is already there! Just sign in to your GA account and follow these intructions:

social media stats on Google Analytics
social media stats inside Google Analytics

As you can see you can easily keep track of your statistics and therefore improve your content creation, campaign optimization, social media ads or posts, etc.

Knowledge = Power!

Starting next week I’m going to be starting a new series on MailChimp! I hope you’ll join me. Don’t want to miss out? Sign up below↓.

Get Ready For The Holidays With These Customizable Pinterest & Instagram templates!

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