People love stories. That’s a fact. There is something about that compelling narrative that makes us want to know more. So, if your blog embodies personal storytelling you are on the right path to win over an audience. However, besides the powerful form of storytelling, you need great content writing to keep the audience engaged.
Your blog can exude with impressive stories but without a good content writing strategy, it won’t reach its full potential. Are you ready to boost your personal blog storytelling? If the answer is yes, then keep on reading and employ the following content writing tips.
Express Your Voice
Authenticity is what the audience seek for. Give your blog authentic form by finding and expressing your voice. People will memorize your stories and link them back to you if they recognize a specific type of writing each time.
You can notice this in different types of content writing. Successful brands have a unique voice that makes them recognizable. That’s what gives a more personal tone to the content.
Your voice should present your personality. Everyone is unique in its own way so the easiest way to find your voice is to simply let your personality shine in your stories. The consistency of using the same voice will make your blog wholesome.
Grab Attention with the First Sentence
The first sentence is the crossing point. A good one will lead the reader further into the story and the bad one will make them give up on the post instantly. There is no SEO strategy that can help you acquire more readers if you ruin the first impression.
There are several ways of creating a good start for your story:
- Quote – A relevant quote will tickle the readers’ imagination and give them a sense of what your story will be about.
- Anecdote – Anecdotes can make the readers’ laugh or educate them. Either way, they are always interesting to read.
- Question – Questions have the power to get people to keep reading as they subconsciously need to get an answer.
- Statistic – Statistics give credibility to your story.
Have a Key Message
Ask yourself: What’s the moral of this story? This question should resurface in every new blog post. If you don’t know why you are telling that story neither will the audience. That’s why defining the message is a good start.
Use your stories to convey the message that carries some sort of solution or revelation. Each story you include in your personal blog should have a purpose. This is what all content writers do. Whether they are writing a brand copy or video script, they form a message that will be conveyed.
The message of the story can be in the opening or closing part of the post. If you include it in the beginning, it will give the readers a reason to read it. On the other hand, if you form it as a conclusion it will sum up for the audience what they can learn from that story.
Incorporate Elements of a Good Story
Storytelling is a method that is popularly used for different purposes. From website content to promotional material, it can be found everywhere. What we can learn from various uses of storytelling are the elements of a good story.
A good story is:
“By analyzing numerous storytelling content, our team has come to the conclusion that you can spot the same elements is all of them. It’s important to mention that we only considered successful storytelling campaigns and content forms. Using elements such as good structure, authenticity, everyday language, and relatable stories, you will increase the effectiveness of your blog,” says Cara Gordon, a senior writer, and editor at writing service TrustMyPaper with years of blogging experience.
Easily relatable stories such as a different crisis that most people go through will not only make boost your blog but they can truly help people. Be honest, speak from experience, and focus on delivering a story that speaks to people.
As visual beings, we tend to navigate towards content that is enhanced with images. Complete your stories with appropriate imagery and you can bring them to life. When readers get the help of images to visualize what you are writing about, the story will be more memorable.
Try to avoid stock photos in your personal storytelling. Instead, include the photos you took or images of quotes. You don’t have to add images that portray you, just take original photos that will complement the story. If you’ve been using stock images it’s time to re-evaluate your visuals.
If you want to build your social media presence through the blog, adding your Instagram feed to the website is a good option. It can give users a glimpse into your world and add some color to the website.
When you combine strategic content writing with an amazing story you’ll have all you need to build an army of followers. Apply what you have learned from this content writing tips to your blog and you’ll be able to boost the effectiveness of storytelling. Remember that success demands strategy just as much as it demands talent and authenticity.
Dorian Martin is a professional content creator who writes the best essays for expert academic services. In his free time, Dorian runs his own blog and reads publications from fellow writers.
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