Google Analytics Pt 3: The Final Wrap-Up

Google Analytics Pt 3: The Final Wrap-Up

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As we’ve learned over these last three weeks there is so much information inside your Google Analytics account. We learned how to connect it to your website in Part 1 and in Part 2 we learned how to read those statistics and how to find what you need quickly. Today, we’re talking about Google Analytics integrations that will take your stats to the next level

GA is a robust tool that can help you not only read those statistics, but it gives you a snapshot of the health of your business. From your website to MailChimp or other email service providers and even Youtube!

Mailchimp (which is what I use on a daily basis and you should too!) is the most important integration to me and that’s because it gives me the answers I need quickly and I don’t have to go to other places to find it. I can access the information right from my MailChimp reports page! To set this up follow these instructions:

 

 

screenshot of Google/Mailchimp integration
screenshot MailChimp/Google Analytics integration
screenshot of MailChimp / Google Analytics integration
screenshot of MailChimp/Google anlytics integration
screenshot of MailChimp/Google Analytics integrations

Google together with MailChimp can help you optimize your campaigns by giving your readers what they are most interested in.

Google Analytics & Youtube

You can also combine your Google Analytics account with your Youtube Channel. I found this great step-by-step video by ExtremeWebDesign.com

 

Google Analytics & Social Media

It’s very easy to track the amount of traffic that comes from different social media platforms. There is no integration, no coding!

This information is already there! Just sign in to your GA account and follow these intructions:

social media stats on Google Analytics
social media stats inside Google Analytics

As you can see you can easily keep track of your statistics and therefore improve your content creation, campaign optimization, social media ads or posts, etc.

Knowledge = Power!

Starting next week I’m going to be starting a new series on MailChimp! I hope you’ll join me. Don’t want to miss out? Sign up below↓.

Get Ready For The Holidays With These Customizable Pinterest & Instagram templates!

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Google Analytics Part 2: Understanding The Translation

Google Analytics Part 2: Understanding The Translation

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Last week, I started this Google Analytics series by showing you how to connect it to your website. Once you do that it will take time to record the statistics. Google Analytics doesn’t go backward! You won’t be able to check statistics from the past, but in just a few days or weeks will give you a snapshot of how you’re website. The longer that you have it connected the clearer that snapshot will be.

I completely understand that for some just looking at the GA dashboard is stressful. It’s almost like a foreign language until you start to understand the amount of information that you can find about your website, your sales, your readers, or whatever you’d like to track. Today, I’m going to show you how to find that information quickly and explain things that you might not understand.

The Main Dashboard

The first thing you need to do is to go HERE & learn the terms that you’re going to have to know to make any sense of data. Some of the information that is in GA are things that you really don’t need. Unless you’re running a larger eCommerce site. This is for bloggers and small businesses who need valuable information about

  1. How many people come to the website?
  2. What they do when they get there?
  3. What they are interested in?
  4. What is working & what needs improvement?

This will allow you to create content that your readers want. For a small business, it could help you decide when and what to put on sale. Who to target you’re marketing toward and understand what it is they need and most importantly how you can help then achieve it.

screenshot of Google Analytics dashboard

My screenshot is a little blurry, but you can see there is a lot here. Let’s go over where to find the important facts.

Google Analytics screenshot

AUDIENCE>>OVERVIEW:
  • How many people come to your website?
  • How long they stay there?
  • How many are new visitors and how many are returning visitors?
DEMOGRAPHICS>>OVERVIEW

Marketing has to be different depending on the audience.

INTERESTS>>OVERVIEW

You wouldn’t sell to a man the same way you sell to the women (just ask the creators of the tampon tax)! Unlike that example, there are reasons why you need to know your audience ages. Something that interests me at 50 would bore my daughter to death who is 28. My husband plays softball…me…not so much.

Learning how to read the language of analytics can help you drill down the best marketing approach for your individual readers. Next week, I’ll show you how to integrate GA and get even more information!

Do you still have questions? Comment down below!

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Google Analytics Part 1: The Setup

Google Analytics Part 1: The Setup

flatlay desktop pink notebook, pen, flower and a bowl of paperclips

Google analytics can be so confusing and then just when you get it figured out they change it! I hear this all of the time and you’re right. I think the whole system is harder than it has to be, but my brain isn’t big enough to figure out a better way so I’ll just leave it to Google and try to keep up.

Today, I’m going to show you some basic tips to set up your GA account so that you can understand the analytics that you’re looking at and know where to get the information needed to work with other companies.

What Is It?

First, of course, Google Analytics is a system set up to allow you to track statistics on your website. These statistics can help you improve your message, build your business or a bigger audience. 

This blogpost HERE is a list of all of the important analytics terms that you need to understand before going into your analytics account. 

How Do I Get It?

If you don’t already have an account you can go HERE and sign up for a free account. Once you have your account you need to connect it to your website. The easiest way to do this is to download a plugin. I recommend the MonsterInsights plugin but there are a lot of them. Make sure it has been updated recently, is compatible with your theme, and is being used by others.

You Can Have Analytics In Lot’s Of Places

Google Analytics is no longer just a website thing. You can GA to your MailChimp account (and I’m sure even more companies have this, but I’m a MC girl). You can also connect to your FB shop! But, today, we’re going to concentrate on the website – GA connection.

If you don’t want to use a plugin to connect your website you can do that as well. The plugin would be easier, but I am of the theory that less is more so the least amount of plugins I have to use the better. Most website problems come from plugin conflicts. I’m going to show you both ways.

Manually Connecting Your Google Analytics Account

You’re going to go into your GA account, but you should be signed into both your website and your GA account to make it easier. You need a code and to find that you need to:

  1. Look on the left side of your dashboard at the very bottom and choose *ADMIN*.
  2. You will see several columns of tabs. In the middle column it says *PROPERTY*. 
  3. The 3rd choice says *TRACKING INFORMATION* Click on that.
  4. Click on *TRACKING CODE*
  5. You will see the code towards the bottom on the right. COPY CODE.
  6. Go back to your website and go to the head section of your website. You can usually find this under *THEME SETTING* or DIVI theme options or you may have to look it up for your particular theme. Save and you’ve done it! Check the images out below.

Using A Plugin

If you’d rather use a plugin I completely understand and I use MonsterInsights all of the time on websites. Go to PLUGINS>>ADD NEW in the search bar type in MonsterInsights. Hit INSTALL>>ACTIVATE.

Go to MonsterInsights on your dashboard and you will see a button that says SETUP WIZARD. Click the button and it will walk you through step by step with very simple instructions!

Whichever method you use, however, you get your statistics you need to know where to look and what you’re looking at. Next week, we’ll do just that!

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The Tools I Can’t Live Without Pt. 2

The Tools I Can’t Live Without Pt. 2

Entrepreneur working at a desk

*The tools and products below are used by me on a daily basis. However, I AM NOT AN AFFILIATE and I am not paid by these companies.

One question that I get asked quite often is, “What tools do you regularly use to do what you do”. I spend 90% of my time online and finding tools that are easy to use, easy to set up, and affordable could be a whole career in itself. If you’re not familiar with me I run three websites, three FB groups, spending time on social media platforms, plus I manage over 58 websites (not including my own).

If you missed part 1 you can find it HERE. Today we’re going to talk about a few more of the important tools that I use to run my business. There are so many tools out there and I have to admit I’ve been guilty of shiny object syndrome and I’ve gone down enough rabbit holes in my time, but I have found that less really is better when it comes to running your business.

There are things you need to do:

  1. Email service provider (newsletter vs rss feed)
  2. Keeping track of your statistics
  3. Creating content
  4. Organizational

These are just a few, but they are the ones we’re going to cover today.

Email Service Providers

I’ve worked with a lot of email service providers and I’ve even recommended a few, BUT I always come back to MailChimp. I hands down recommend this to everyone whether they are a blogger or have an eCommerce site. You cannot find better value then the paid version of MC and if you have under 2,000 you can use totally FREE!

Below are a comparison of the top three email service providers CONSTANT CONTACT, CONVERTKIT & MAILCHIMP:

pricing charts for MailChimp

You can see here that for $9.99 you can have up to 50,000 contacts with a MailChimp Essentials account. Under 2,000 is completely free.

Pricing Chart For ConvertKit.

ConvertKit charges $29 for 1,000 subscribers.

 

 

Pricing chart for Constant Contact

As you can see Constant Contact wants a whopping $45 a month!

I use MailChimp, I recommend MailChimp and if you look right over there →→→ ( in the sidebar) you will see the MailChimp logo. I’ve recently partnered with MailChimp and after weeks of testing, I am now an official MailChimp expert. I AM NOT AN AFFILIATE I DO NOT MAKE MONEY FROM YOU SIGNING UP. I just really love the service.

Have questions about what MailChimp can do for you? Just email me at Rena (at) theblogging911.com.

Tracking Your Statistics

You know I love me some statistics! So much so that I became a Certified Google Analyst. Also over there →→→ BUT that doesn’t mean that it’s the only tool I use. Sometimes you need comparing views especially when you’re trying to see if what you’re doing is working.

So of course, I turn to Google because let’s face it, they are the internet Gods. But I also like using JetPack’s statistics. You can get a lot of information by comparing the two. Jetpack has a free and a paid version and it does offer a lot of features but you can get the same information for free.

Google Analytics is free and very easy to set up these days and if you use the MonsterInsights plugin it gets even easier. I totally recommend all three of these products.

IMPORTANT TIP: Make sure to filter out your own IP so that you aren’t counted in those statistics. I made a video showing exactly how to do that in this blog post.

Creating Content

Creating content is nonstop so anything you can find that will help you accomplish creating compelling content that people are actually wanting to read can be difficult some days. I usually write all of my content right in the WordPress post editor but when I’m working on ideas I like to open up a Google Doc. They are easy to use and easy to share. I do have Microsoft Word, but Google Docs is just easier sometimes and this especially true if you’re using Gmail.

I like to get inspiration from several places. It may be a newsletter I’ve read, a webinar I’ve watched or a podcast I’ve listened to. My favorite place to go for a little inspiration is Pinterest first. I am a visual learner and Pinterest is the eye candy of visual learners. I love to learn and I try to learn something new every single day even if it’s just about myself.

I also get a lot of inspiration from your questions, but lately, my most favorite way to create content is in my newsletter. I share a blog post every week, but I also like to have conversations with all of you. I love hearing your replies so please keep them coming! Also, if you have something that you’d like me to cover let me know.

Organizational

I have to be totally for real here. I struggle with organization every single day of my life. I am not an organized person and I work hard, but don’t always accomplish my goals. My mind doesn’t work the way it used to and some of my struggles are memory issues, spatial judgment, and organization. That being said as a business owner I require a certain amount and the way I’ve found to deal with this is to try not to overcomplicate it. I have bought courses on time-blocking, organizational concepts, and automation and on and on. All a waste of money in hindsight.

No one thing works for me so I use a multitude of services to achieve the mediocre amount of organization I can actually stick with and here it goes.

Dropbox

I save all of my clients’ assets to a shared folder in Dropbox. This is also where I store all website backup copies. I also store most of my assets there as well, but historically I have used Google Drive for client files and One drive for mine, but recently decided to keep it all in one place. I spent a REALLY LONG weekend setting it all up, but I love it now.

Trello

I am very new to the Trello game and I cannot believe what I have been missing! I am still working out my system there because I did what I always did and ran around like a sugar addict in a candy store creating more and more boards, but I have created ONE BOARD that contains EVERYTHING I need in my daily business. Client info, passwords, subscriptions, and even a list of the many, many courses I’ve bought over the years.

Canva

Is also a great place to store graphics and pdfs etc. You can create folders to keep it all in order. This way when I’m making a graphic I have what I need to create it in the client folder. I love Canva so much (I have the business account) that I totally did away with Photoshop & Illustrator. I can do everything I need to do with Canva and $12.95 is a lot better than $53 monthly!

Pinterest

Is another place to store things. I create a secret board with every new design to pin inspiration, ideas, and branding pieces. I always have a few secret boards going for research purposes.

What tools do you depend on to do what you do?

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Sales Tips For The Reluctant Seller

Sales Tips For The Reluctant Seller

flat lay desk - sales tips for a reluctant seller

Would it come as a surprise to you if I said we’re all salespeople? It’s true.

Every time you have a prospective client on a discovery call, you’re making a sales pitch. Every time you send an email or write a blog post with an offer, you’re making a sales pitch. Every time you write an opt-in page, you’re making a sales pitch.

And you’re probably pretty good at it, too, or you wouldn’t be where you are today, would you?

So why do we continue to think we’re so bad at sales?

Sales Feel “Icky”

I hear this one a lot. You feel pushy or uncomfortable when talk turns to money. You don’t want to force anyone into a decision. You secretly think your rates are too high.

I’m going to be honest with you. This is one of those things that only gets better with practice. But the good news is, you don’t have to be on the phone with a prospective client to get that practice time in.

Instead, use the technique self-help gurus have been advocating for years: Look in the mirror and talk to yourself. Practice saying your rates out loud. Practice your segue from discovery to sales pitch. The more you do it, the more natural it will sound, and the less uncomfortable you will feel when on a real call.

Fix Your Mindset

What if you weren’t selling anything, but instead were simply chatting with a friend about the incredible new product that was going to change her life? You’re helping your friend to improve herself by sharing your experience with this new product.

That’s exactly how you should think about selling your coaching programs, products, or even services. You’re not trying to get your prospective client to spend money. Instead, you’re offering a solution to her problems. You’re genuinely helping her to overcome some obstacles in her life or business.

When you can turn your thinking around from “sales” to “helping” you’ll find it’s much easier to have the sales talk.

Don’t Be Afraid of the Follow Up

Most clients won’t say yes with the first call, and maybe not even with the second. But good coaches know that many sales can be closed if you simply take the time to follow up. Send a quick email and invite your prospect to:

  • Schedule a follow-up call to answer her questions
  • Read some of your testimonials
  • Review your coaching program outline or sales page
  • Or even join a different program of yours that might be a better fit

Don’t let that old “I’m not good at sales” thinking get in the way of making a real difference in people’s lives, and in growing your business and your profits. With these easy tips, you can quickly turn your sales blocks into a system for landing new clients consistently.

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Simple SEO Practices That You Can Easily Establish To Be Search Engine Attractive

Simple SEO Practices That You Can Easily Establish To Be Search Engine Attractive

Great SEO isn't created by accident. Grab your free SEO planner now!

SEO seems to be one thing that confuses most people and it really doesn’t have to be a great mystery. SEO stands for SEARCH ENGINE OPTIMIZATION which is simply making your website or blog post as appetizing to search engines as you possibly can. The easier it is to read, the higher your rankings. SEO is your website’s currency.

Keywords Are The Secret Sauce

There are several tools that can help you achieve this elusive mix of great content & relevant keywords. Keywords are the secret sauce in this recipe. From the very beginning, before you even build your website you probably had a niche. Maybe it’s food blogging, or building sales funnels or even dog grooming.

After deciding on your niche (even before naming your site) you should be thinking about 8 -10 important keywords that you know are the very basis of your website. Using the three examples above let’s see what we come up with.

Once you choose the top keywords in your niche you should start building the site with these words in mind. In your name, in your blog posts, in your social media posts every time you put something out there it should be with this strategy in mind.

Simple Strategies Already Provided

That’s not to say that these are the only words that you can use. On the contrary, it should be used as a guide to build on. WordPress is built on this system and by incorporating the use of correct headlines tags (H1, H2, H3, H4, H5, H6), proper categories, and relevant tags consistently you will build a foundation that is search engine friendly.

A Well-Established Website Can Still Tighten It Up From Time To Time

Even if you have a well-established website you can still tighten it up from time to time and to use all of the options open to you to get the most bang for your buck. Go into your analytics and start with the top 10 posts and then just clean it up and I also suggest taking the bottom 10 and find ways to make them better. Do one a week, do them all at once whatever it’s just normal content maintenance. (it’s a thing!)

I use the SEO by Yoast plugin on any website that I build. It works, it’s easy to set up and it’s compatible with just anything. (plugin conflicts are the #1 reason for website troubles). BUT I don’t see people using it to its full potential and it confuses me. Why bother creating content if you’re not going to make it easy for search engines like Google, Pinterest, etc to find you?

It’s not just setting up the plugin, there are certain steps you need to take for every single blog post, page, etc. When I’m in the backend of a website I see these important bonuses left empty time after time so I thought I’d make a quick video showing you how to use your SEO by Yoast to its full potential.

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