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Most of you probably already know that when you are trying to promote your business you will likely need more than one tool to schedule content. I use a combination of free and paid tools to get my message in front of the right people.
Today, that just got a little easier with Tailwind. If you haven’t heard of Tailwind or think it’s just not for me you should take another look. Tailwind specializes in only two platforms: Instagram & Pinterest which just happen to be my favorite of all of them.
Tailwind saves so much time by allowing you to schedule in bulk. It automatically optimizes your Pinterest and Instagram schedules based on when your audience is most engaged. Saving you both time & money. Not only is it a remarkable scheduling tool it also has some awesome analytics because let’s face it, you also need to know what’s working and what isn’t.
Tailwind for Instagram automatically suggests the best hashtag for your posts! This is so helpful because if you’re on Instagram you know exactly how important hashtags are. If that wasn’t terrific all on its own they’ve recently gone one step further. You can now put those hashtags in the first comment right inside of Tailwind! What?!?
Here’s how it works:
Hop over to your Tailwind account and upload your post, drop in your caption and then type the # symbol to get predictive hashtag suggestions.
Click to choose or add frequently used hashtags from your list.
Check the box to move those comments from your caption to your 1st comment.
Click “add to queue” to automatically schedule your post for the best time.
This is like scheduling on steroids! If you post to Instagram often you know how hard it is to come up with relevant hashtags. Do you find yourself making them up as you go along because you just don’t know what they are? Now, you don’t have to know Tailwind has this info built right in. It simply doesn’t get much better than this!
Pinterest & Instagram are quickly becoming the standout platforms for 2019. Loss of trust in Facebook and frustration at not being put in front of your tribe has people leaving in droves. Where are they going? Instagram & Pinterest!
Schedule like a pro with Tailwind! Want to give it a try? HERE YOU GO!
If there’s one thing we know about goals, they have to be SMART, right?
After all, that’s what we’ve been told for years. The only thing that matters is that your goals are specific, measurable, attainable, realistic and timely.
While that looks great on paper—and clearly it’s easy to remember—it doesn’t go far enough for those who want to achieve big things.
Think about it. Do you want to be stuck with “attainable” and “realistic” goals when what you really dream about is a 3-day workweek, frequent international travel, and enough money to fund a mission trip (or three)? Seems pretty clear that those safe, smart goals aren’t going to get you there.
In fact, they might even do worse than simply “not get you there.” They may actively hold you back.
Consider what happens when you set an “attainable” goal of earning 10% more than you did last year. You might work 10% more. You might spend 10% more on ads or product creation. You might even reach out to 10% more potential clients.
And you’ll likely earn about 10% more.
“Not bad!” you say. After all, that was your goal.
But did that 10% goal inspire you to work harder? Or did it create a subconscious ceiling on your earning potential that you’re unable to break through?
Rather than focusing on goals that are attainable and realistic, savvy entrepreneurs know that the key to incredible success lies in creating lofty goals that feel out of reach—maybe even UN-attainable.
They don’t strive to earn 10% more than last year. They want 50% or even 100% more. They stretch themselves. They find new—and better—ways to do things, so they don’t have to work twice as hard, but they remain open to the possibility of doing so—at least in the short term—when it’s necessary.
Of course, you cannot simply declare crazy goals and expect the universe to hand them to you. And that’s exactly why putting aside those smart goals is so…smart. When you shun the attainable in favor of the “holy cow, how will I ever do THAT?” goal, you push yourself beyond those self-imposed limits and reach for the stars.
Sure, you might not double your income, but you’re almost guaranteed to do better than a mere 10% increase. So push your boundaries. Set big, audacious goals. Even if you fail, you’ll be much further ahead than those smart goals would leave you.
Want to know what sets the uber-successful apart from the wannabe entrepreneurs?
It’s not money, or brilliant ideas, or even powerful friends.
All of those things (and more) are nice to have, but they’re not a requirement of success. What is a must-have, though, is a good attitude. Without the proper mindset, you’ll constantly be battling your own brain, and that’s exhausting.
You’ll allow yourself to believe your ideas are no good
You’ll remain convinced that you aren’t smart enough
You’ll be certain that someone else did it (whatever “it” is) better
And before you know it, you’ll have talked yourself right out of launching your new program, asking for a JV partnership, or writing your book. In no time at all, you’ll be back at your day job, working away on someone else’s business because you don’t have the confidence to create your own.
But a simple mindset change can make all the difference.
Dress for Success
Ladies, this one is for you. When we work at home, it’s easy to fall into a habit of wearing sweatpants and T-shirts to the office. After all, why dress up just for the dog?
But if you’re looking for a quick and easy way to instantly shift your mindset in the right direction, ditch the yoga pants and break out the lipstick. You’ll suddenly find you feel more professional, more confident, and sexier, too. (That last one won’t help your business, but it might just help your love life, and that can’t hurt, can it?)
Never Let Fear Drive Your Decisions
Too many would-be entrepreneurs operate with a scarcity mindset rather than approaching business from a place of abundance. Rather than telling yourself that you can’t afford to hire a virtual assistant or work with a coach, try reframing your thoughts.
Rather than thinking, “I can’t afford to attend that event,” ask yourself, “How can I earn the money to invest in this trip?”
Rather than saying, “I have to do everything myself because I can’t afford to hire a VA,” remind yourself that your hourly rate potential is much more than you’d pay a virtual assistant. Then fill those hours you’re saving by outsourcing with money-making tasks of your own.
By reformatting your thoughts, you’ll turn that negative money talk into positive solutions that help you grow.
Our smartphones are so powerful these days that we can work almost as productive as on our regular desktop computers in some areas. As a matter of fact, many photographers have ditched their computers and completely become reliable on powerful tablets and smartphones, especially while traveling. They use them to capture perfect shots or create astonishing visuals.
Basically, anyone can pick a smartphone and take a photo, but most people would agree that it takes someone with more skills and talent to create amazing images. Believe it or not, taking incredible images is actually really easy as long as you stick to some basic ideas and use some incredibly innovative mobile apps in the process.
In this article, we will show you a few editing tips & tricks and ideas on how to bring your photography game to the next level.
Extract photos from complex PDF files
Imagine this, you are browsing the internet searching for some great photo ideas and you finally came across a PDF document with a bunch of examples that you like. Logically, you would like to have the ones you like safely stored in your phone, but then you realized that it’s impossible since images are locked in a PDF file.
You could either download the whole file or take screenshots of photos you would like to keep. By taking screenshots you will definitely lose quality which is not good if you want to reuse those images. The best thing you could actually do is use PDF to JPG Converter app to open PDF you like and extract images from it in the best possible quality. We bet you didn’t know this was even possible.
Calibrate your touchscreen
Before thinking about editing pictures on your smartphone, consider calibrating your screen. By doing that, you would be able to more precisely adjust the settings when retouching your work. Most smartphone displays represent accurate colors. However, the majority of modern smartphones comes with a built-in feature that automatically adjusts the brightness and color temperature of your screen which can ultimately affect your editing process.
Our recommendation is to disable that features while you are editing your photos to ensure your colors are consistent. That should be done in two steps, first you would need to disable auto brightness feature and then the one that automatically adjusts the color temperature of your display.
Don’t overdo your photos
Whether you are editing photos in a built-in photo editor that came with your phone or you are using a third-party app, it is always a good idea not to overdo your edits. This is important because our smartphone camera lenses are considerably smaller than compact digital cameras which means that they can capture less light and visual information.
With that said, you can only alter so much of a smartphone image before the quality starts to dissolve. If your photo is too dark or too bright, you can lose much detail when you try to alter it. So the idea is to do subtle adjustments to your images, whenever you start seeing pixelation or noise that meant you should tone it down a bit.
Clean your lens
This one is so obvious and simple, but yet a lot of people make this crucial mistake. Most of the time your phone spends in your pocket, your hand or on a table facing up, and as a result of all of that, it will get dirty. Fingerprints, dirt or grease will eventually end up on your camera lens and will have a big effect on the photos you take.
There’s no point to expect that you will take astonishing photos while your camera lens is dirty. It will block the light and leave smudges or dust spots on your images. So next time don’t forget to clean your lens before you take a photo with your smartphone.
Manually adjust exposure
Exposure refers to how bright or dark your image becomes. When you tap on the subject to focus on it, your camera will also automatically set the exposure for the shot. Sometimes it is not ideal to let your phone set the exposure for you since it could lead to overexposing or underexposing certain parts of your image.
Most modern smartphones allow you to manually set the exposure. Simply set the focus by tapping the screen and use a small toggle slider to swipe up, down, left or right (depending on the smartphone) to manually set the exposure. When you are happy with the result, just release your finger from the screen and take a photo.
You can create some truly astonishing images by incorporating photography editing and capturing tips we shared with you in this article. Once you become familiar with them, you will see how much your photography game will improve.
Colors are everywhere! It’s hard to imagine a world without color, and even harder to measure their impact in our everyday lives. However, the impact is undeniable, and blogging, web design, branding, marketing, and sales are not immune to it. It is well known that colors have an effect on human moods and emotions, which in turn affect decisions and behavior. This effect is the fascinating subject of color psychology and understanding it can be an incredibly useful asset when optimizing your blog.
DesignAdvisor has researched this topic and put together an informative infographic on 40 facts about the psychology of color. If you’re looking for ways to boost your blog, it’s well worth considering the color psychology factor. Here are three questions and answer to help you explore this topic and assess how it’s affecting your blog design.
What messages are associated with different color?
First of all, let’s consider the underlying meanings and messages behind the most frequently used colors:
· GREEN: Just like grass and trees in nature, the color green gives a message of growth and health. Green is a calm and soothing color with an element of freshness. It works well in the household, finance, agriculture, technology, and energy sectors among others.
· BLUE: Blue tends to be a firm favorite across the board. Its message is one of peace and tranquillity, and it symbolizes security, trust, reliability, and productivity.
· RED: The color of passion and excitement, red has been proven to increase the observer’s heart rate in some cases! Red conveys a bold and lively message which can also give a sense of urgency and speed.
· YELLOW: Bright and cheerful like the sun, yellow is an energetic color which speaks of competence and intelligence. It can even arouse hunger pangs making yellow an ideal color for food outlets and catering businesses.
· ORANGE: Another warm and energetic color, orange sends a message of confidence, enthusiasm, and ambition. It is popular with technology and healthcare brands.
· PURPLE: The color of royalty, purple symbolizes wealth, power, authority and sophistication. It is often used in the health and beauty industry, for anti-aging products, as well as in finance and various other industries.
· PINK: This attractive color’s message is one of warmth, sensitivity, sincerity, respect, and sophistication. It also gives the sense of possibilities.
· BROWN: Brown is a solid and earthy color. It works well if you want to convey a message of ruggedness and durability.
· BLACK: Black is a classic – ever elegant and sophisticated, often giving the message of wealth and luxury as well as carrying the weight of power and authority.
· WHITE: White is the ultimate symbol of purity and perfection, and it also gives a fresh and clean look. It works wonderfully as an accent color.
Do my color choices align with my blog’s intended message?
Now that you know the ideas and feelings commonly associated with each color ask yourself how your blog’s color scheme matches up. Have you chosen shades that correspond to your blog’s themes and messages you’re trying to convey? Perhaps your chosen colors have been sending a contradictory message all along. Now might be a great time to rethink your blog design with color psychology in mind. Perhaps after reading this far, you feel convinced that you have chosen the right colors, but for some reason, your readership response is not as high as you would like it to be. If this is the case, here is a bonus question for you to consider.
What color is my CTA button?
Who would have thought that the color of your call to action button can make a huge difference to the number of clicks you are likely to get? Indeed, case studies have confirmed that simply changing the color of the button can cause a marked improvement. Whether you are asking your readers to subscribe to a newsletter, sign up for an ebook or perform another desired action, it’s all about visibility and standing out on the page. The colors which work best for a CTA button are usually orange, red, yellow or green. So what color is yours?
For more information on color psychology in branding and digital marketing, check out the infographic below!
When it comes to the future of e-commerce, nothing is set in stone. Its hard to believe, what with the rise of online shopping, that many e-commerce businesses are still in the early stages of development and are yet to fully find their feet in such a busy marketplace. Others are adopting eCommerce to the fullest and offering all sorts of benefits such as same day shipping and delivery of subscription boxes to their customers. Here’s a great post The 51 Best Subscription Boxes from ThrifyCrates.com
It is for this reason that many retailers may find the predictions for trends to come in the e-commerce industry pretty futuristic, such as drone delivery or payments made with digital currencies. As a smaller business, if you can’t compete with some of the market giants out there like Amazon, you should instead focus on the things that are more achievable in the short term.
Ecommerce customer service automation is now almost commonplace with online retailers. People are used to heading online and having a chatbot pop up in the corner of the screen asking if you need any assistance.
In general, online retailers will be paying particular attention to the customer service element of their businesses, as currently this is what has been lacking from online shopping. Many people still prefer shopping in brick and mortar stores as they have constant access to a member of staff to help them with their purchasing decisions.
To encourage people to head online, this should also be achievable digitally, without the need for businesses to hire many members of staff to handle queries. Already in 2017, AI has been able to handle 45% of customer questions using live chat, and as this technology continues to develop, this number is set to grow.
Technological developments will also be the cause of more trends, such as the use of cryptocurrencies, most commonly the Bitcoin. Although digital currencies have been around for a while now, it is only more recently that they have started to be considered as a payment method for online stores. It is looking likely that this will become more commonplace in the years to come.
For more information of future trends to look out for, take a look at the infographic below which was created by industry experts.
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