The Seven Deadly Sins Of Web Design

The Seven Deadly Sins Of Web Design

Designing a well-built website is more than just pretty colors & fonts. There are do’s and don’ts that you need to be aware of. If you spot these don’ts on your own website I’m hoping you will recognize and fix immediately. It will benefit you, your readers, your pageviews and your followers.

#1 FONTS

Fonts that are too small or too light are a pain. I wear glasses and there are times that I can’t even read a piece of content because I literally can not see the font. Compose great headlines, write interesting content and use headline fonts that can grab attention. Also, line-height is an important factor. Give your text room! Big sections on content can overwhelm. Keep sentences & paragraphs short,

Think about it as an elevator. What do you do when the elevator door opens and it’s packed

#2 MOVING SLIDERS

A year or two moving sliders were all the rage, but as with everything else we began to see the drawbacks immediately. Slower sites, annoying movement or site bloat. Today moving sliders are so 2018 and if you’re still using them stop it!

#3 TOO MANY ADS

Listen, you’re never going to get rich running ads on your website BUT they can cost you big time. Site speed is so important these days and ads slow your site WAY DOWN! Not only that they’re annoying when there are so many you can hardly find the content. I assure you, your readers won’t. They will click off faster than you can say WAIT What?

#4 CONTENT OVERLOAD

I know it’s hard to create compelling content consistently (that’s a lot of c’s), but when you use long sentences and even longer paragraphs I can guarantee nobody is going to be reading it. People skim, they no longer read.

The best way to get more eyes on your content and lower that bounce rate is to write short complete sentences. Small paragraphs (no more than five sentences but even better three). Use your headlines correctly and space out your content so that it is easy to read quickly.

#5 BAD IMAGERY

As a designer, I think that imagery is so underrated. In my opinion, it’s the most important part of your content. Finding the right images isn’t easy but with loads of free stock photo sites, it’s a lot easier than before.

Think about your piece of content and find images that say what you mean. By that I mean if you write a post about blogging don’t use an image of a national park or if you’re a food blogger don’t use images that are money-related. I wrote the Essential Stock Image Guide that will show you what to use and where to find them.

#6 CONFUSING CONTENT

This is a little harder to explain, but what I mean is stay within your niche. If you’re a food blogger don’t suddenly throw in a travel piece. Or if you’re a travel blogger don’t suddenly start writing about crafting. It confuses your readers and a confused reader won’t be engaged.

I get it writing about the same things day after day gets boring and there are ways to incorporate different aspects. Maybe as a food blogger, you could write about the food in a city you just visited. Recreate the recipes or even build on it. If you’re a travel blogger write about the culture and display items of local color.

#7 COLOR & FONT HOARDING

This one is a constant fight. I get bored easily and changing things up keeps your site fresh and interesting BUT you can overdo it. Believe me, I can be the Queen of overdoing it. Using the wrong fonts in the wrong places or using too many different font types. Never use cursive in your main content. I seldom use serifs either just because it’s harder to read. A good crisp sans-serif is a great idea for your main font.

Limit yourself to no more than two different ones. You can always use different weights to help your content stand out. The more fonts the slower your site and the more confusing it can be to your reader. #thestruggleisreal

The same thing with color. Limits people! I never use more than three colors and seldom use that many. A good accent color and another to stand out against the rest. Any more can be confusing and choosing your color combinations is important.

It should be based on research for your niche and of course something that you AND your readers will relate to. Color psychology is real and it’s a very important step in the design process. For more information check out this post.

 

BONUS TIP

You should treat your website like the piece of prime real estate that it is. What I mean about is this;

When Google reads a website it goes from left to right just as you would read a book. So it stands to reason that the top left part of your website will be the most important space on the whole site. I’ve made a little illustration to show you exactly what I mean.

58Shares
One Month With EngageBay & Here Is How It’s Going + A Big Bonus For You!

One Month With EngageBay & Here Is How It’s Going + A Big Bonus For You!

A little over a month ago I cut the cord from MailChimp and turned to a new email service provider called EngageBay. Let me tell you how it’s going!

I am going to say that there is a learning curve but once it’s figured out I see it upping my email game extensively. It’s a totally different experience than what you’ve gotten used to in MailChimp, but with that being said it’s more intuitive, it’s more professional & it’s definitely more creative.

It’s the whole ball of wax in a single platform. Here is a list of packages & the included features. Just look at this list:

$0/month

Marketing
  • 1000 Contacts
  • 1,000 Branded Emails
  • Lists
  • Segmentation
  • Predictive Lead Score
  • Web Forms
  • Web Pop ups
  • Email Templates
  • Email Template Builder
  • Auto Responders
  • Tag Management
  • Social Suite
  • Integrations
  • Reporting Dashboard
  • Custom Fields
  • Live Chat 
  • Video Marketing
  • Facebook Ads
  • Conversational Inbox
  • Notifications
  • Landing Pages
  • Landing Page Builder
  • SSL Enabled for Landing Pages
  • Send Newsletters
  • Email Broadcast
  • Email Sequences
  • API
  • 500 MB File Storage
  • Marketing Automation
  • Site Messaging
  • Email Broadcast A/B Testing
  • Automations/Workflows
  • Nodes (Automation/Workflow)
  • Code your own Landing Page
  • Landing Page A/B Testing
  • Custom Domain for Landing Pages
  • Timezone based email delivery
  • Push Notifications
  • Web Analytics
  • Custom Reporting
  • SSO
  • Role Management
CRM & Sales
  • Contacts & Companies
  • 360 degree contact view
  • Tag Management
  • Deals
  • Tasks
  • Deals pipeline
  • Appointment scheduling
  • User activity
  • File repository
  • Email tracking
  • Email scheduling
  • Email templates
  • Landing pages
  • Gmail integration
  • Outlook integration
  • Office 365 integration
  • Social suite (Twitter, Facebook, & Instagram)
  • Leaderboard
  • Reports Dashboard
  • Predictive Lead Score
  • Multi Deal Tracks
  • Multiple Deal pipelines
  • Calling minutes
  • Call Reports
  • Custom Fields
  • Email scheduling
  • Email Sequences
  • Automations/Workflows
  • Nodes (Automation/Workflow)
  • Timezone Based Delivery
  • Proposals
  • Proposal Analytics
  • Role Management
  • Call Transcripts
  • Call Scripts
  • Custom Reports
  • Goals
  • Account Based Marketing
Service Bay
  • Contact Management
  • Ticketing Management
  • Ticket Views
  • Ticket Macros
  • Groups
  • Group Management
  • Canned Responses
  • Personal Note
  • Customer 360 Degree View
  • Notifications
  • Teams
  • Push Notification
  • Automations/Workflows
  • Nodes (Automation/Workflow)
  • SSO
  • Role Management
Support
  • Email & Chat Support
  • Free Onboarding Sessions
  • Dedicated Account Manager
  • Phone Support

SIGN UP NOW

Basic

$8.99/userper month

Marketing
  • 15,000 Contacts
  • 10,000 Branded Emails
  • Lists
  • Segmentation
  • Lead Score
  • Embed Forms
  • Web Pop ups
  • Email Templates
  • Email Template Builder
  • Auto Responders
  • Tag Management
  • Social Suite
  • Integrations
  • Reporting Dashboard
  • Custom Fields
  • Live Chat 
  • Video Marketing
  • Facebook Ads
  • Conversational Inbox
  • Notifications
  • Landing Pages
  • Landing Page Builder
  • SSL Enabled for Landing Pages
  • Send Newsletters
  • Email Broadcast
  • Email Sequences
  • API
  • 2 GB File Storage
  • Marketing Automation
  • Site Messaging
  • Email Broadcast A/B Testing
  • Automations/Workflows
  • Nodes (Automation/Workflow)
  • Code your own Landing Page
  • Landing Page A/B Testing
  • Custom Domain for Landing Pages
  • Timezone based email delivery
  • Push Notifications
  • Web Analytics
  • Custom Reporting
  • SSO
  • Role Management
CRM & Sales
  • Contacts & Companies
  • 360 degree contact view
  • Tag Management
  • Deals
  • Tasks
  • Deals pipeline
  • Appointment scheduling
  • User activity
  • File repository
  • Email tracking
  • Email scheduling
  • Email templates
  • Landing pages
  • Gmail integration
  • Outlook integration
  • Office 365 integration
  • Social suite (Twitter, Facebook, & Instagram)
  • Leaderboard
  • Reports Dashboard
  • Predictive Lead Score
  • Multiple Deal Tracks
  • Multiple Deal pipelines
  • Calling minutes
  • Call Reports
  • Custom Fields
  • Multi Currency
  • Email Sequences
  • Automations/Workflows
  • Nodes (Automation/Workflow)
  • Timezone Based Delivery
  • Proposals
  • Proposal Analytics
  • Role Management
  • Call Transcripts
  • Call Scripts
  • Custom Reports
  • Goals
  • Account Based Marketing
Service Bay
  • Contact Management
  • Ticketing Management
  • Ticket Views
  • Ticket Macros
  • Groups
  • Group Management
  • Canned Responses
  • Personal Note
  • Customer 360 Degree View
  • Notifications
  • Teams
  • Push Notification
  • Automations/Workflows
  • Nodes (Automation/Workflow)
  • SSO
  • Role Management
Support
  • Email & Chat Support
  • Free Onboarding Sessions
  • Dedicated Account Manager
  • Phone Support

SIGN UP NOW

They have even bigger plans if you need it!

If you’re on my subscriber list you have probably been a couple of crazy newsletters, but once I figured it out I’ve been creating sequences, automation, and creating interest tags. Whether you sign up here ⇒ & if you haven’t you absolutely should or you’re a do it yourself kind of girl and sign up over at Wandering Web Designer it all goes to the same place but different lists and different sequences.

I have three websites and being able to keep all of my lists together in one spot has helped me keep focused and it’s also inspired me to do more with my subscribers.

I know that some of you are ready to break up with MailChimp & I hope this gives you that push!

Not only is Engagebay offering you (my readers) a 10% discount but for a very limited time, I am going to offer to set up your account COMPLETELY FREE if you sign up for a paid account. NOT VALID FOR THE FREE ACCOUNT. USE COUPON CODE: IZ9mC83u

YOU’RE PROBABLY SAYING ARE YOU CRAZY???!!!???

Yes, I am!

WHAT IT INCLUDES:

  1. I will export your subscribers from your current email service provider.
  2. I will import that list into your brand new Engagebay account.
  3. I will set up one RSS campaign (create the blog newsletter).

THIS DEAL WILL NOT BE OFFERED AGAIN SO IF YOU’RE ON THE FENCE SEND ME AN EMAIL (Rena (@)theblogging911.com)WITH ANY QUESTIONS YOU MAY HAVE. Or just fill out the form to the side that says ‘Let’s Talk’!

*This post contains affiliate links. If you purchase a subscription I will earn a small commission that will in no way affect your cost.

33Shares
Say Goodbye To MailChimp & Hello To Engagebay The Answer To Your Email Marketing Dreams

Say Goodbye To MailChimp & Hello To Engagebay The Answer To Your Email Marketing Dreams

I know! I know! I never thought I would utter those words, but hey times change and if you don’t change with them you’re left behind in the dust thinking would’a, should’a or could’a. Part of being a successful entrepreneur is being able to be flexible. You have to be able to pivot quickly to stay current.

I’ve used MailChimp for years and I’ve referred many, many clients to them, but since making major changes this year it’s become increasingly clear that it’s not the best choice for email marketing for a small business owner.

One of the very best parts of being in my business (& also a total tech geek) is I sometimes hear from companies who have something different. Businesses who are innovative & what I feel would be an amazing asset to any business, not just my own.

Believe me, I also turn down quite a few.

It's very important for @blogging911 to be the place to find honest information that you need to run your business and become successful in this online world. I need you to be successful for me to be successful whether your client or a… Click To Tweet

So let me recap for the skimmers out there:

MAILCHIMP=BAD                       ENGAGEBAY=GOOD

I’ve been using Engagebay for almost a month now and haven’t even begun to take advantage of all that they offer.

Engagebay Is Email Marketing On Steroids!

Who Actually Uses Email Marketing?

  • Are you a blogger who sends out a newsletter? Guess what you’re an email marketer!
  • Do you sell products or services? You damn well better be an email marketer!
  • Do you have a sales funnel? You are definitely an email marketer?

For years, I’ve touted MailChimp’s simplicity and its features vs. cost ratio. I’ve written tons of blog posts about them, but I cannot in good conscious recommend them anymore because those features that I was so excited about disappeared behind a cloak of upgrades and price increases.

THEN CAME ENGAGEBAY!

For real this company is no joke in the internet marketing arena. I grabbed this in case you want to know more about them:

Unless the software is easy to use, you’ll rarely get anyone to use it.

Most business automation software is klutzy, costly, hard to implement and harder to use. Even if you manage to set up multiple standalone software for separate processes, they will most likely not be able to inter-communicate.

At EngageBay, we take the ease of use issue very seriously – so we developed an integrated marketingsales and support friendly automation (with a free CRM thrown in for good measure) software that’ll make sure everybody in the organization is on the same page and moreover, they love using it. And what is amazing is that this costs much lesser than you’d imagine, so it won’t burn a hole in your pocket. Moreover, even an absolutely non-technical individual can set it up in a few minutes.

We are a young team of dynamic marketers, sales pros and development aces, helped by a very inclusive and dynamic leadership.

Today, over 5,000 companies trust our software to run their businesses. We have places to go yet…

BUT I KNOW YOU! YOU’RE SAYING,

“GET TO THE POINT RENA. WHAT CAN IT DO FOR ME?”

Here is Engagebay pricing compared to MailChimp below.

 

There is so much here that I can’t begin to cover it with this one post, so I thought for this introduction why not get it right from the source!

MY CHALLENGE TO YOU!

Sign up for an account if you’re ready to take your email marketing to the next level! That email sequence, course or challenge you’ve been thinking of creating, or maybe you need to make a pitch to a list of sponsors or even create that sales funnel that will put your business on the map.

HERE IS A MORE IN-DEPTH VIDEO THAT EXPLAINS THE FEATURES WAY BETTER THAN I EVER COULD.

What do you think? Are you ready to up your email marketing game?

WANDERING WEB DESIGNER IS HAVING ANOTHER GRAND OPENING SPECIAL! RIGHT NOW SAVE 25% OFF ALL EMAIL SEQUENCES!

**This post contains affiliate links. If you purchase a subscription I earn a small commission that will in no way affect your cost. I only promote products or services that I use myself or have used in the past and sincerely believe in.

100Shares
Why Now Is The Perfect Time For A Re-Design

Why Now Is The Perfect Time For A Re-Design

Pink & gold flatlay desk

Are You Tired Of Looking A The Same Old Tired Website?

When you visit other websites are you green with envy?

I get it! I love color, all colors, and when I come across a pretty new color palette or an amazing font comes across my desk I start designing in my mind automatically and before I know it I’m putting the changes on my own sites or those of my clients.

I’m going to tell you a secret…

I can trust you, right?

I don’t always practice what I preach! SSHHHHH! Don’t tell anyone, but I struggle with branding because I get bored so easily. You’ve heard me and a whole lot of other experts tell you that consistent branding is necessary for brand recognition, but nobody tells you that IT’S SO DAMN HARD!!!

I’m constantly experimenting and if I could spend my days making graphics I would. That’s my favorite thing in the whole world! Speaking of…Did you know my DIY BLOGGING/TRAVEL site WanderingWebDesigner is having a grand opening sale and now until Jul 31st you can get 30 custom graphics for $30!!! That is a hell of a deal 50% off of the regular price! Better hurry though this amazing offer ends 7-31-19. If you looking for web design tips, travel recommendations, or your just trying to figure it all out by yourself then this is the site for you!

Anyway, back to branding. I get bored easily so changing out designs for graphics or website graphics seems like a necessity to keep my business looking fresh and user-friendly. I love pretty pictures (can you tell) so whenever something catches my eye I have to have it. I have a fabulous subscription to Styled Stock Society where I get all of my images exclusively for this site. I pay a small fee once a year and every month I get so excited to see the new images in the library and there’s no limit. As you can see I’m a huge fan of the flat lay desktops.

The best place to find professional images, videos or music for your website or social media is Shutterstock. You’ll find anything you’re looking for from foodies to fashion. You can use free sites like Pixabay or Unsplash, but free doesn’t always cut it when you need to create consistent & professional branding. As a special gift to you, they are going to give you a 10% discount just for being a loyal reader! Use this link and bump your game up!

Best professional stock images on the market.

Choosing the right imagery & graphics is just as important, if not more important than copywriting, color palettes & font choices. When creating a brand you want your ideal customer to feel a certain type of way when they see your content. Let’s face it, today’s world moves at warp speed and we need to keep up. People no longer read, they visualize and scan so having the right imagery is really the only way we have to stand out and grab attention.

For example, I want my clients here on The Blogging 911 to feel confident & empowered. The way I accomplish this is by connecting the technology to run their businesses and setting up system automation to save time & money while giving their clients & customers great user experience. I work with mostly females because I love what I do so much & I want you to love what you do just as much. It’s life-changing. For me to be a success you need to be successful.

So, Why Is It The Perfect Time For A Re-Design You Ask?

Because when you purchase our design or branding package you don’t just get a fresh, modern look. You get the full experience where you’re in the driver’s seat to your own destiny. Right now, I’m throwing in a lot of Summer bonuses that don’t normally come with the design/branding package.

  • A full video tutorial teaching you how to use your new site + a Skype session to answer any additional questions. ($150 value)
  • You know that you’re building on one of the best website frameworks on the market thrown in at NO EXTRA COST! ($60.00 Value)
  • Your choice of child themes from StudioPress from my theme library (A $49.99 to $149.99 Value).
  • Things like SSL Certificates are always included. Provided by Bluehost.
  • You also get one full year membership to the website maintenance plan ($149.99 value) so that you can use your new website knowing that someone is there to help, to answer your questions, to keep the site updated and backed up. To hold your hand through the whole process for A WHOLE YEAR!!! Who does that?!?

It’s like having an insurance policy for your website!

You won’t have to:

  • Worry about conflicting plugins.
  • Worry about backing up your site.
  • Worry about updating WordPress.
  • Worry about backing up your theme.
  • Worry about backing up your plugins.
  • Worry about optimizing your database on a monthly basis.
  • Worry about running a monthly malware scan twice a month.

If you’re new to WordPress you will receive a detailed video explaining the various parts of your new website and best practices when it comes to using it. Even if you’ve used WordPress you might like to watch it and maybe find out things that you didn’t know.

Another reason now is a great time for a redesign is because we’re in the Summer Slumps, those few months every Summer where people have nothing on their minds but spending time with family & friends, enjoying vacations, or just lounging by the pool! Get ready for the busy holiday seasons now. Create a plan from publishing new content to creating a sales funnel, email sequence or setting up a shopping cart & Facebook ads.

I only work with one client at a time so that I can give them a 100% personal service. So you better hurry, spots fill up fast! A re-design is more cost-efficient than a build because the foundation is already there which means it costs less & takes less time than a standard web design/branding package. Turn around is generally 2 weeks instead of the 4 to 6 weeks it takes to build out from scratch.

Pageviews always decrease during the Summer months.

Which means it’s a perfect time to freshen up that website, dust off the cobwebs, add a much-needed enhancement, upgrade your website security, or just move things around. It’s the perfect time to put a content marketing plan in place.

I’d love to talk to you about your ideas, dreams or wishes! Need something other than web design? Need to connect analytics or maybe set up an email sequence? Check out the shop over at WanderingWebDesigner.com

Right now I’m offering a web design/branding package for over half off the usual pricing! This is for established websites only.

Get a consistent, beautiful new look that will be shared across all platforms.

Have you been dreaming of carving out a brand for your products or services that will turn sales on autopilot!

You better hurry!

I don’t know how long I can afford to keep this pricing!

$500

 

 

*This post contains affiliate links. If you purchase I will earn a small commission. It will in no way affect your pricing.

 

 

213Shares
What’s Your ‘Tech-Nality’?

What’s Your ‘Tech-Nality’?

If you’ve been a follower of The Blogging 911 for any length of time you know that technology is our mainstay.  You’ll never hear me say, “I wish we still had landlines” or “I wish we still did it the “old” way”.

NEVER. GOING. TO. HAPPEN!

I use it constantly and life would be so much harder not to mention a whole lot more boring without it. I mean come on where would we be if we couldn’t share what we ate for breakfast in a swoon-worthy photo on Instagram or create an email sequence that will explode your following or even sell those amazing products without that shopping cart.

In today’s world, you cannot even begin to build a business without mastering at least some of the basics of technology. Some people hate it, some love it, but EVERYONE has to use it.

I love to find new ways to make technology fun for people.

For the last few months, I’ve been working on a fun, new quiz that will lead you down a path to your “technology-personality” hence the name “Tech-Nality” quiz! At the end of the quiz, you will receive a .pdf with your technology personality and a collection of things that can only help you in your day-to-day business.

I’ve created 3 unique personalities and embellished them with attributes which I feel are important to you. Each personality has been born to make your life simpler, give it more style, & help you create the lifestyle with which to build a successful business.

First off, there’s Serephina:

Serephina is a free-spirit and lives to create. She’s authentic & brave while being honest & resourceful. Meet Serephina:

Next is Addison (or Addi for short):

Addi is all about productivity. She is driven & self-sufficient, but also caring & strong. She is not afraid of hard work and knows that some things are worth fighting for.

Meet Addison:

& last, but certainly not least is Isabella.

Isabella is tough, independent but not afraid to gamble on a good idea. She trusts with all of her heart, but she’s nobody’s fool. Meet Isabella:

Which one is closest to your personality? Have you taken the quiz yet?

 

126Shares
You Matter: Financial Security For The Financially Insecure

You Matter: Financial Security For The Financially Insecure

As women, we often put aside our own: health, wants, dreams, & hopes for our spouses, for what society says we should be doing, or for the “better-ment” of the family. Even though I know what a huge mistake this is, I’ve been guilty of it myself for far too long.

Even if you have a wonderful marriage and divorce isn’t anywhere on the horizon or even in your hemisphere things happen. Life happens. You know that old saying, “If you want a good laugh, tell God your plans.”

I grew up like most of you did. My dad worked and my mom stayed home taking care of us kids. We didn’t have a lot of money, but we weren’t struggling either. I had four brothers, three of whom were older and out of the house. My parents were in their 40’s, much like my husband and I are now.

It was a normal Friday in May, sunny and mild when my father stuck his head inside my bedroom door and shouted “Snow Day! No school today we’re having a snow day!” I was 15 and you didn’t have to tell me twice. My younger brother and I watched that big yellow bus go by thinking we were so lucky!

Eight hours later my father died from a massive heart attack and our lives were never the same again. I don’t just mean the gut-wrenching loss of my dad, but even the mundane daily stuff that we never paid attention to before. When you’re in your 40’s you don’t think much about dying. Well, at least my parents didn’t, but they had never been big on planning things out.

My mom woke up that Saturday morning as the sole decision maker, breadwinner, & a widower with two teenagers at home. She not only had to figure out how to bury my father with no insurance, but also keep the house, and raise her kids.

I always said my life would be different, but as we grow older we tend to take the path of least resistance. The days go by in a haze of soccer games, dinners, and laundry and before you know it 40 is staring back at you from your bedroom mirror and you’re no more prepared than she was back in 1985.

Then my brother-in-law died with no insurance and we struggled to come up with the money to bury him. It was so bad that my stubborn husband went out and dug his brother’s grave to save money. Don’t ask…it was a very dark time, but we learned something very important.

A few weeks later we were the owners of two bright, shiny new life insurance policies and two gravesites. We thought that was it. We were responsible, we were smart, we still didn’t have a clue. Those things are VERY important but financial freedom means a lot more than just two pieces of dirt and a sheet of paper.

I’m on a mission to find out what it means to be financially secure because those two words have never gone together in my world. My parents grew up with nothing. I mean NOTHING. My mom’s family grew or hunted their food & my father was an orphan by the time he was 4.

My parents were the first generation to ever see a city of more than a few thousand. I’ve written before about the lives of my ancestors and it’s not a pretty picture. Not only was it one of the poorest times in our country (the depression), but also one of the poorest places in our country(Kentucky).

They couldn’t teach us about money because they didn’t know about money. They spent what my dad made on a little house and five mouths to feed. Their years of having little paving the way for a long road of shiny new object syndrome. Until at 46 years old my father had a heart attack and died. Forty-six. Think about what you were doing at 46. What would happen to your family if you died suddenly on a random Friday morning at the age of 46?

Even worse, imagine a world where you were alive, but unable to take care of yourself. How would your family function if God forbid, you had to have round the clock care or expensive therapies? How would your loved one earn a living and be a caretaker too? What would your kids have to give up? college?

What if you have big dreams about the second half of your life. Travel around the world or maybe owning your own restaurant. How do you create that strong foundation to be able to live out your dreams when you’ve finally met all of your responsibilities. We’re married, we’re single, we’re homosexual, we’re L.G.B. or T. We’re black, we’re white, but WE ARE ALL FEMALE. Whatever it is that we are in our lives we’re already far behind in one of the most important things we need to survive. MONEY.

It takes us longer hours, more days of the weeks, and more years in college to make less pay and even fewer promotions. This isn’t going to change overnight. What we’re going to have to do is educate ourselves on making our money work both smarter & harder.

We have to make better choices and we can’t do that if we don’t even know what those choices are. We need to be strategic in not only how we spend our money, but how we save it and make it grow at a healthy rate. I don’t know about you, but I have no clue what this looks like.

We have to make better choices and we can’t do that if we don’t even know what those choices are. We need to be strategic in not only how we spend our money, but how we save it and make it grow at a healthy rate. Click To Tweet

According to CNN Money:

  • Women earned about 82 cents for every dollar a man made in 2016.
  • When you take a career-long view, the gap hinders wealth building. Based on the 2015 wage gap, a 20-year-old female entering the work force full time will lose $418,800 over a 40-year career compared to a male worker, according to the NWLC.
  • The gender pay gap is much larger among African American and Hispanic female workers.
    Hispanic women made 54 cents for every dollar a white, non-Hispanic man earned, which means they will lose more than a million dollars over a 40-year career based on today’s wage gap, according to the
  • Black women earn 63 cents for every dollar a white, non-Hispanic man earns, meaning they will typically lose more than $840,000 over a 40-year career.
    Asian female workers are faring the best at narrowing the gap. They make 85 cents for every dollar a white, non-Hispanic man makes.
  • The gap is often larger among higher-paying jobs, according to Hegewisch.
    Personal financial advisers had the biggest gender wage gap last year, according to a report from IWPR. The study did find occupations where women earned more than men. Those occupations included counselors; teachers assistants; combined food preparation and serving workers, including fast food; and sewing machine operators.

What this tells me is we have to stretch our dollars even further to get what we want. That means investing the money we do make. Just saving it isn’t going to grow that nest egg.

So with a little help, I’m going to learn about investing and I’m going to share that with all of you in small bits and pieces (in a way that doesn’t make you want to stab me in the eye). Because as female entrepreneurs we owe it to ourselves to educate ourselves on what it takes to achieve financial freedom on our own terms.

Working women contribute to healthier economies and societies yet we still have to contend with challenges like the gender pay gap. We can’t fight for equality if we don’t know what equal should look like and the worst thing we can do for ourselves and our businesses is to make financial decisions based on fear.

GIVE ELLEVEST A TRY!

11Shares
Do NOT follow this link or you will be banned from the site!

You have Successfully Subscribed!