Would it come as a surprise to you if I said we’re all salespeople? It’s true.
Every time you have a prospective client on a discovery call, you’re making a sales pitch. Every time you send an email or write a blog post with an offer, you’re making a sales pitch. Every time you write an opt-in page, you’re making a sales pitch.
And you’re probably pretty good at it, too, or you wouldn’t be where you are today, would you?
So why do we continue to think we’re so bad at sales?
Sales Feel “Icky”
I hear this one a lot. You feel pushy or uncomfortable when talk turns to money. You don’t want to force anyone into a decision. You secretly think your rates are too high.
I’m going to be honest with you. This is one of those things that only gets better with practice. But the good news is, you don’t have to be on the phone with a prospective client to get that practice time in.
Instead, use the technique self-help gurus have been advocating for years: Look in the mirror and talk to yourself. Practice saying your rates out loud. Practice your segue from discovery to sales pitch. The more you do it, the more natural it will sound, and the less uncomfortable you will feel when on a real call.
Fix Your Mindset
What if you weren’t selling anything, but instead were simply chatting with a friend about the incredible new product that was going to change her life? You’re helping your friend to improve herself by sharing your experience with this new product.
That’s exactly how you should think about selling your coaching programs, products, or even services. You’re not trying to get your prospective client to spend money. Instead, you’re offering a solution to her problems. You’re genuinely helping her to overcome some obstacles in her life or business.
When you can turn your thinking around from “sales” to “helping” you’ll find it’s much easier to have the sales talk.
Don’t Be Afraid of the Follow Up
Most clients won’t say yes with the first call, and maybe not even with the second. But good coaches know that many sales can be closed if you simply take the time to follow up. Send a quick email and invite your prospect to:
Schedule a follow-up call to answer her questions
Read some of your testimonials
Review your coaching program outline or sales page
Or even join a different program of yours that might be a better fit
Don’t let that old “I’m not good at sales” thinking get in the way of making a real difference in people’s lives, and in growing your business and your profits. With these easy tips, you can quickly turn your sales blocks into a system for landing new clients consistently.
Instagram is a visual smorgasbord that is an. immediate eye-catcher. If you are an active Instagram user you’d probably like to show your feed to the readers on your website. It’s very easy to set up and in the video below you’ll see how to set up your own Instagram feed on your website.
Re-Authenticate Your Instagram Feed
Did your feed disappear from your site? It happens often I’ve found as Instagram works to keep our accounts safer it requires us to re-authenticate about every 60 to 90 days. It’s a simple process to re-authenticate and the video below will also show you how to do that. Just one button!
You’re probably wondering why I just don’t do that for you while I’m doing the maintenance and there’s a really good reason why I don’t. To add your Instagram feed or even to re-authenticate you have to sign into your Insta account. This wouldn’t normally be a problem, but I have found that when I go in and out of other people’s Instagram accounts it affects the two accounts that I have:
I end up getting locked out of my own accounts because they think I’ve a hacker or something. The last time I did this I was locked out of my account for 3 weeks and because it’s so simple I know that you can do this on your own!
This video not only tells you how to do it
but also how to style in all in 5 minutes!
Do you want to learn even more about blogging & online business? EnticeHQ.com created this amazing post with 21 courses to help you become a professional blogger or entrepreneur
Brand awareness efforts are critical in achieving business success and overall marketing goals. It gives your brand a personality, an outlet to be sincere and transparent, and the ability to establish a trusting relationship with your consumers. Solid, positive brand recognition has the power to help your business thrive. If you’re an emerging entrepreneur wondering how to make a lasting impression on your audience, here are a few psychological factors that influence brand awareness and trust.
Create an engaging visual identity for your brand. The three main influences you should think about are: colors, logo, and font. Colors are important psychological factors since they convey feelings, emotions, and experiences. The colors you choose for branding and marketing your products can have a significant impact on customer perception and purchasing behavior, so be sure to use them to your advantage. For example, the color blue is associated with being dependable and trustworthy, while green can make one think of health and nature.
In today’s digital world, having a presence on social media can help increase your brand visibility. Consider developing a social media posting strategy and creating a friendly personality for your brand. By engaging with your audience on a personal level, you can build a better experience for consumers.
Moreover, if your content is compelling, customers are likely to share it beyond your following. This can help assure prospects that your brand is trustworthy. You can also run social media contests to further expose your brand by having your followers tag their friends in the comments section. For more factors that influence brand awareness and trust, see the accompanying infographic.
Author bio:Rebecca Purrington is a Promotional Products Expert with Crestline Custom Promotional Products. She has more than five years of consultative sales experience in the industry and holds degrees in both Social/Behavioral Sciences and Business Management.
Designing a well-built website is more than just pretty colors & fonts. There are do’s and don’ts that you need to be aware of. If you spot these don’ts on your own website I’m hoping you will recognize and fix immediately. It will benefit you, your readers, your pageviews and your followers.
Fonts that are too small or too light are a pain. I wear glasses and there are times that I can’t even read a piece of content because I literally can not see the font. Compose great headlines, write interesting content and use headline fonts that can grab attention. Also, line-height is an important factor. Give your text room! Big sections on content can overwhelm. Keep sentences & paragraphs short,
Think about it as an elevator. What do you do when the elevator door opens and it’s packed
#2 MOVING SLIDERS
A year or two moving sliders were all the rage, but as with everything else we began to see the drawbacks immediately. Slower sites, annoying movement or site bloat. Today moving sliders are so 2018 and if you’re still using them stop it!
#3 TOO MANY ADS
Listen, you’re never going to get rich running ads on your website BUTthey can cost you big time. Site speed is so important these days and ads slow your site WAY DOWN! Not only that they’re annoying when there are so many you can hardly find the content. I assure you, your readers won’t. They will click off faster than you can say WAIT What?
#4 CONTENT OVERLOAD
I know it’s hard to create compelling content consistently (that’s a lot of c’s), but when you use long sentences and even longer paragraphs I can guarantee nobody is going to be reading it. People skim, they no longer read.
The best way to get more eyes on your content and lower that bounce rate is to write short complete sentences. Small paragraphs (no more than five sentences but even better three). Use your headlines correctly and space out your content so that it is easy to read quickly.
#5 BAD IMAGERY
As a designer, I think that imagery is so underrated. In my opinion, it’s the most important part of your content. Finding the right images isn’t easy but with loads of free stock photo sites, it’s a lot easier than before.
Think about your piece of content and find images that say what you mean. By that I mean if you write a post about blogging don’t use an image of a national park or if you’re a food blogger don’t use images that are money-related. I wrote the Essential Stock Image Guide that will show you what to use and where to find them.
#6 CONFUSING CONTENT
This is a little harder to explain, but what I mean is stay within your niche. If you’re a food blogger don’t suddenly throw in a travel piece. Or if you’re a travel blogger don’t suddenly start writing about crafting. It confuses your readers and a confused reader won’t be engaged.
I get it writing about the same things day after day gets boring and there are ways to incorporate different aspects. Maybe as a food blogger, you could write about the food in a city you just visited. Recreate the recipes or even build on it. If you’re a travel blogger write about the culture and display items of local color.
#7 COLOR & FONT HOARDING
This one is a constant fight. I get bored easily and changing things up keeps your site fresh and interesting BUT you can overdo it. Believe me, I can be the Queen of overdoing it. Using the wrong fonts in the wrong places or using too many different font types. Never use cursive in your main content. I seldom use serifs either just because it’s harder to read. A good crisp sans-serif is a great idea for your main font.
Limit yourself to no more than two different ones. You can always use different weights to help your content stand out. The more fonts the slower your site and the more confusing it can be to your reader. #thestruggleisreal
The same thing with color. Limits people! I never use more than three colors and seldom use that many. A good accent color and another to stand out against the rest. Any more can be confusing and choosing your color combinations is important.
It should be based on research for your niche and of course something that you AND your readers will relate to. Color psychology is real and it’s a very important step in the design process. For more information check out this post.
You should treat your website like the piece of prime real estate that it is. What I mean about is this;
When Google reads a website it goes from left to right just as you would read a book. So it stands to reason that the top left part of your website will be the most important space on the whole site. I’ve made a little illustration to show you exactly what I mean.
Are You Tired Of Looking A The Same Old Tired Website?
When you visit other websites are you green with envy?
I get it! I love color, all colors, and when I come across a pretty new color palette or an amazing font comes across my desk I start designing in my mind automatically and before I know it I’m putting the changes on my own sites or those of my clients.
I’m going to tell you a secret…
I can trust you, right?
I don’t always practice what I preach! SSHHHHH! Don’t tell anyone, but I struggle with branding because I get bored so easily. You’ve heard me and a whole lot of other experts tell you that consistent branding is necessary for brand recognition, but nobody tells you that IT’S SO DAMN HARD!!!
I’m constantly experimenting and if I could spend my days making graphics I would. That’s my favorite thing in the whole world! Speaking of…Did you know my DIY BLOGGING/TRAVEL site WanderingWebDesigner is having a grand opening sale and now until Jul 31st you can get 30 custom graphics for $30!!! That is a hell of a deal 50% off of the regular price! Better hurry though this amazing offer ends 7-31-19. If you looking for web design tips, travel recommendations, or your just trying to figure it all out by yourself then this is the site for you!
Anyway, back to branding. I get bored easily so changing out designs for graphics or website graphics seems like a necessity to keep my business looking fresh and user-friendly. I love pretty pictures (can you tell) so whenever something catches my eye I have to have it. I have a fabulous subscription to Styled Stock Society where I get all of my images exclusively for this site. I pay a small fee once a year and every month I get so excited to see the new images in the library and there’s no limit. As you can see I’m a huge fan of the flat lay desktops.
The best place to find professional images, videos or music for your website or social media is Shutterstock. You’ll find anything you’re looking for from foodies to fashion. You can use free sites like Pixabay or Unsplash, but free doesn’t always cut it when you need to create consistent & professional branding. As a special gift to you, they are going to give you a 10% discount just for being a loyal reader! Use this link and bump your game up!
Best professional stock images on the market.
Choosing the right imagery & graphics is just as important, if not more important than copywriting, color palettes & font choices. When creating a brand you want your ideal customer to feel a certain type of way when they see your content. Let’s face it, today’s world moves at warp speed and we need to keep up. People no longer read, they visualize and scan so having the right imagery is really the only way we have to stand out and grab attention.
For example, I want my clients here on The Blogging 911 to feel confident & empowered. The way I accomplish this is by connecting the technology to run their businesses and setting up system automation to save time & money while giving their clients & customers great user experience. I work with mostly females because I love what I do so much & I want you to love what you do just as much. It’s life-changing. For me to be a success you need to be successful.
So, Why Is It The Perfect Time For A Re-Design You Ask?
Because when you purchase our design or branding package you don’t just get a fresh, modern look. You get the full experience where you’re in the driver’s seat to your own destiny. Right now, I’m throwing in a lot of Summer bonuses that don’t normally come with the design/branding package.
A full video tutorial teaching you how to use your new site + a Skype session to answer any additional questions. ($150 value)
You know that you’re building on one of the best website frameworks on the market thrown in at NO EXTRA COST! ($60.00 Value)
Your choice of child themes from StudioPress from my theme library (A $49.99 to $149.99 Value).
You also get one full year membership to the website maintenance plan($149.99 value) so that you can use your new website knowing that someone is there to help, to answer your questions, to keep the site updated and backed up. To hold your hand through the whole process for A WHOLE YEAR!!! Who does that?!?
It’s like having an insurance policy for your website!
You won’t have to:
Worry about conflicting plugins.
Worry about backing up your site.
Worry about updating WordPress.
Worry about backing up your theme.
Worry about backing up your plugins.
Worry about optimizing your database on a monthly basis.
Worry about running a monthly malware scan twice a month.
If you’re new to WordPress you will receive a detailed video explaining the various parts of your new website and best practices when it comes to using it. Even if you’ve used WordPress you might like to watch it and maybe find out things that you didn’t know.
Another reason now is a great time for a redesign is because we’re in the Summer Slumps, those few months every Summer where people have nothing on their minds but spending time with family & friends, enjoying vacations, or just lounging by the pool! Get ready for the busy holiday seasons now. Create a plan from publishing new content to creating a sales funnel, email sequence or setting up a shopping cart & Facebook ads.
I only work with one client at a time so that I can give them a 100% personal service. So you better hurry, spots fill up fast! A re-design is more cost-efficient than a build because the foundation is already there which means it costs less & takes less time than a standard web design/branding package. Turn around is generally 2 weeks instead of the 4 to 6 weeks it takes to build out from scratch.
Pageviews always decrease during the Summer months.
Which means it’s a perfect time to freshen up that website, dust off the cobwebs, add a much-needed enhancement, upgrade your website security, or just move things around. It’s the perfect time to put a content marketing plan in place.
I’d love to talk to you about your ideas, dreams or wishes! Need something other than web design? Need to connect analytics or maybe set up an email sequence? Check out the shop over at WanderingWebDesigner.com
Right now I’m offering a web design/branding package for over half off the usual pricing! This is for established websites only.
Get a consistent, beautiful new look that will be shared across all platforms.
Have you been dreaming of carving out a brand for your products or services that will turn sales on autopilot!
You better hurry!
I don’t know how long I can afford to keep this pricing!
*This post contains affiliate links. If you purchase I will earn a small commission. It will in no way affect your pricing.
*This post contains affiliate links. If you purchase their services I will earn a small commission that will in no way affect your pricing.
Most of you probably already know that when you are trying to promote your business you will likely need more than one tool to schedule content. I use a combination of free and paid tools to get my message in front of the right people.
Today, that just got a little easier with Tailwind. If you haven’t heard of Tailwind or think it’s just not for me you should take another look. Tailwind specializes in only two platforms: Instagram & Pinterest which just happen to be my favorite of all of them.
Tailwind saves so much time by allowing you to schedule in bulk. It automatically optimizes your Pinterest and Instagram schedules based on when your audience is most engaged. Saving you both time & money. Not only is it a remarkable scheduling tool it also has some awesome analytics because let’s face it, you also need to know what’s working and what isn’t.
Tailwind for Instagram automatically suggests the best hashtag for your posts! This is so helpful because if you’re on Instagram you know exactly how important hashtags are. If that wasn’t terrific all on its own they’ve recently gone one step further. You can now put those hashtags in the first comment right inside of Tailwind! What?!?
Here’s how it works:
Hop over to your Tailwind account and upload your post, drop in your caption and then type the # symbol to get predictive hashtag suggestions.
Click to choose or add frequently used hashtags from your list.
Check the box to move those comments from your caption to your 1st comment.
Click “add to queue” to automatically schedule your post for the best time.
This is like scheduling on steroids! If you post to Instagram often you know how hard it is to come up with relevant hashtags. Do you find yourself making them up as you go along because you just don’t know what they are? Now, you don’t have to know Tailwind has this info built right in. It simply doesn’t get much better than this!
Pinterest & Instagram are quickly becoming the standout platforms for 2019. Loss of trust in Facebook and frustration at not being put in front of your tribe has people leaving in droves. Where are they going? Instagram & Pinterest!
Schedule like a pro with Tailwind! Want to give it a try? HERE YOU GO!