Help Your Blog Shine Using Color Psychology

Help Your Blog Shine Using Color Psychology

Colors are everywhere! It’s hard to imagine a world without color, and even harder to measure their impact in our everyday lives. However, the impact is undeniable, and blogging, web design, branding, marketing, and sales are not immune to it. It is well known that colors have an effect on human moods and emotions, which in turn affect decisions and behavior. This effect is the fascinating subject of color psychology and understanding it can be an incredibly useful asset when optimizing your blog.

 

DesignAdvisor has researched this topic and put together an informative infographic on 40 facts about the psychology of color. If you’re looking for ways to boost your blog, it’s well worth considering the color psychology factor. Here are three questions and answer to help you explore this topic and assess how it’s affecting your blog design.

 

What messages are associated with different color?

 

First of all, let’s consider the underlying meanings and messages behind the most frequently used colors:

·         GREEN: Just like grass and trees in nature, the color green gives a message of growth and health. Green is a calm and soothing color with an element of freshness. It works well in the household, finance, agriculture, technology, and energy sectors among others.

·         BLUE: Blue tends to be a firm favorite across the board. Its message is one of peace and tranquillity, and it symbolizes security, trust, reliability, and productivity.

·         RED: The color of passion and excitement, red has been proven to increase the observer’s heart rate in some cases! Red conveys a bold and lively message which can also give a sense of urgency and speed.

·         YELLOW: Bright and cheerful like the sun, yellow is an energetic color which speaks of competence and intelligence. It can even arouse hunger pangs making yellow an ideal color for food outlets and catering businesses.

·         ORANGE: Another warm and energetic color, orange sends a message of confidence, enthusiasm, and ambition. It is popular with technology and healthcare brands.

·         PURPLE: The color of royalty, purple symbolizes wealth, power, authority and sophistication. It is often used in the health and beauty industry, for anti-aging products, as well as in finance and various other industries.

·         PINK: This attractive color’s message is one of warmth, sensitivity, sincerity, respect, and sophistication. It also gives the sense of possibilities.

·         BROWN: Brown is a solid and earthy color. It works well if you want to convey a message of ruggedness and durability.

·         BLACK: Black is a classic – ever elegant and sophisticated, often giving the message of wealth and luxury as well as carrying the weight of power and authority.

·         WHITE: White is the ultimate symbol of purity and perfection, and it also gives a fresh and clean look. It works wonderfully as an accent color.

Do my color choices align with my blog’s intended message?

Now that you know the ideas and feelings commonly associated with each color ask yourself how your blog’s color scheme matches up. Have you chosen shades that correspond to your blog’s themes and messages you’re trying to convey? Perhaps your chosen colors have been sending a contradictory message all along. Now might be a great time to rethink your blog design with color psychology in mind. Perhaps after reading this far, you feel convinced that you have chosen the right colors, but for some reason, your readership response is not as high as you would like it to be. If this is the case, here is a bonus question for you to consider.

What color is my CTA button?

Who would have thought that the color of your call to action button can make a huge difference to the number of clicks you are likely to get? Indeed, case studies have confirmed that simply changing the color of the button can cause a marked improvement. Whether you are asking your readers to subscribe to a newsletter, sign up for an ebook or perform another desired action, it’s all about visibility and standing out on the page. The colors which work best for a CTA button are usually orange, red, yellow or green. So what color is yours?

For more information on color psychology in branding and digital marketing, check out the infographic below!

The Color of Psychology

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Using Instagram Stories effectively to Reach More Audiences

Using Instagram Stories effectively to Reach More Audiences

Launched two years back, in August 2016, Instagram Stories have undoubtedly garnered a lot of attraction. Today, they have more than 300 million daily active users. However, if you are a new entrant, and haven’t used Instagram Stories yet, here is a deeper insight on how they work:
  • They work with everything – pictures, videos, GIFs – either from your computer or smartphone camera – Instagram Stories can accommodate them all
  • They allow you to edit your photos and videos with amazing stickers and funky drawings
  • You can choose to arrange your photos and videos in the preferred order
  • You can have a look at the basic analytics of the Story and see the number of views it received, the people who viewed it and so on
  • Instagram Stories disappear after 24 hours; however, within those 24 hours, your Story is visible on the top of your followers’ feed
All thanks to the amazing features of Instagram Stories, more and more businesses are trying their hands into this segment to engage their audiences. From showing a sneak peek behind the scenes to the community, to release the teaser of their newly launched products and services, Instagram Stories let the brands experiment and play on the go. This is perhaps why around 50% of the businesses on Instagram have already tried Instagram Story! Generally, brands post Stories to promote their products, provide an inside look, conduct a live event, get feedback on their products, simply start a conversation or to conduct contests. That said, Instagram Stories have actually proven to be useful and this is perhaps why even large brands and businesses are eager to experiment with them. From Ticket.com to McDonald’s Malaysia, Michael Kors, Twitter, Maybelline New York, NASA, Airbnb and various other big names are using Instagram Stories to enhance their reach. Curious on how big brands are using Instagram Stories? Have a look at the infographic below to find out all the relevant details, important data, and hidden insights!
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