If you updated your website in the past few weeks you should have seen WordPress 4.9.6 and with that update came brand new privacy features to correspond with the GDPR updates that became law recently. I thought I would take this time to point out some of these new features.
Logged in commenters will be given a choice whether their name, email, address, or website information is saved in a cookie on their browser.
Site owners can now export a .ZIP file containing a user’s personal data, using data gathered by WordPress & plugins.
Site owners can erase a user’s personal data, including data collected by participating plugins. Site owners also have a new email-based method that they can use to confirm personal data requests.
95 updates were made in this latest WordPress update. Here are some of the highlights:
- The word “mine” has been added as a filter in the media library.
- When viewing a plugin in the admin dashboard, it will now tell you the minimum PHP version.
- TinyMCE has been updated to the latest version 4.7.11
Ask nearly anyone who runs an online business what their biggest struggle is, and chances are they’ll say “more traffic.”
You need traffic to build an email list.
You need traffic to make sales.
You need traffic to fill your coaching programs.
So the big question is, where do you get all that traffic?
Sure, you could buy ads, but if you aren’t careful, you might just fill your list with less-than-ideal audience members and that will do nothing for your sales. You could focus your time and energy on search engine optimization but unless you have years to build your business (and who does?) then SEO should not be your top choice.
Good thing you have other options.
Be a Guest
Everyone needs content. It’s the one thing that remains consistent among all content creators—there is never enough. That’s where you can help.
By guest posting on other blogs, you can “borrow” some of their traffic.
You can’t simply regurgitate old content and send it out in a dozen directions though. To get the best results, you’ll want to:
- Create custom content designed with your host’s unique audience in mind.
- Provide stellar value with actionable ideas and strategies not found everywhere else.
- Inject your personality so those new to you will instantly connect with you.
- Offer a compelling reason to click through to your website or blog for more information.
No list? Here’s a quick way to “borrow” someone else’s list to kickstart your own: Schedule a free event with a partner.
Here’s how it works.
- You (as the one with the small list) create a compelling, free training which leads naturally to a low-cost, no-brainer product.
- Install an affiliate tracking system such as a Member, Infusionsoft or 1Shopping Cart.
- Offer your best affiliates a higher percentage of profits in exchange for co-hosting your webinar and bringing their traffic along for the ride.
This is a win/win for both of you, as you gain the traffic while your affiliate gets a bigger payday. Just be sure you have a good funnel in place so that your new list members can benefit from all that you have to offer.
Want to really show off your expert status and bring traffic back to your site, too? The easiest way is to get on the interview circuit. Just like authors with new books and actors with new movies, coaches and service providers can get in front of new audiences simply by answering questions about what they know.
Of course, you’re probably not going to appear on the Today Show or Oprah (although that’s not impossible), but there are still plenty of opportunities out there for coaches and consultants in every niche.
Look for interview and speaking opportunities on:
- Other blogs
- Periscope and Blab
- Local events
- Industry conferences
Start by reaching out to your colleagues and to podcast and blog hosts you most admire. Get the word out with your friends and your list that you’re looking for opportunities.
Even if you don’t yet have a list of your own, it’s easy (and fun) to kickstart your audience growth simply by making yourself available for these and other opportunities. Each guest post, podcast interview and webinar is another chance to get in front of a whole new market, so take advantage of it!
What do super-successful coaches and small business owners all have in common?
It’s not experience.
It’s not extraordinary skills.
It’s not even a powerful drive.
Although all of these things can definitely help your business grow, they’re not a prerequisite for success. After all, no one is born with experience or skills, and plenty of successful people lack drive.
The one thing that does make a difference, though, is your “why.”
Why did you decide to become a coach?
Why do you spend too many hours in front of your computer every week?
Why do you stay up too late and get up too early, just so you can work on growing your business?
The “why” is what ultimately drives us to success, but here’s the thing: it’s different for everyone. Your why is not my why, and my why is not her why. It’s a deeply personal choice that can have great meaning…or not.
For example, a survivor of domestic abuse might happily spend 60 or 70 hours each and every week mentoring other victims of abuse, or counseling couples on how to break the cycle. Her big why is a strong desire to prevent other women from suffering in the same way she did.
A mother of small children may be saddened at the thought of sending her kids to daycare just so she can go to work to (barely) pay for it. Her big why is a drive to spend as much time with her kids as she can, while still supporting her family.
A young, fresh out of school entrepreneur might resist taking the same path her parents took, working for a corporation for 40 years, only to retire and find themselves with barely enough to live on. Instead, she dreams of having the income (and the time) to see the world while she’s still young enough to enjoy it.
So what’s your big “why”? It might be the freedom to travel, the option to spend time with your family, the ability to take weeks off at a time to care for a sick family member, or even to earn enough money to support a charity that’s close to your heart.
Whatever it is, your “why” is the driving force behind every action you take. When you’re deciding whether or not to take on a new client, ask yourself if it’s aligned with your “why.” When you’re setting goals for the year, ask yourself if those goals are moving you closer or further from your big why. Thinking of branching out into a new business venture? Make sure it’s in alignment with your big why, and success is suddenly much more attainable.
Innovation is essential to success, especially in the tech field. Introducing new, useful products and services allow the best creative agencies to stand out from the crowd, while the competition struggles to follow in their footsteps.
The problem is, it’s not easy to cultivate and maintain a workplace culture where every member of the team feels inspired enough to come up with those new ideas. According to a McKinsey report, 94% of surveyed business leaders weren’t satisfied with the degree to which their organizations innovate.
This is likely due to failures in leadership. The team leader must be the one that encourages the kind of mindset and culture which yields innovation. They’re the one who ensures the company’s focus is forward-looking, instead of stagnant.
Luckily, it’s not impossible to correct a course even if a business has failed to create anything truly unique in a long time. If you’re trying to instill this value in your employees, keep the following tips in mind. They’ll help you form the necessary environment to achieve your goals.
Based on analysis by Gallup, it’s clear that recognizing an employee’s accomplishments motivates them to continue working hard.
Thus, if you want your team to innovate, you need to acknowledge and reward them when they do. This will trigger a chain reaction, in which other employees who also strive to earn company recognition generate new and unique ideas.
Consider Acquisitions & Partnerships
When Disney acquired Pixar, it broke free from the creative rut that had been plaguing the company for years.
Sometimes, the best way to inspire an attitude of innovation within your own company is to partner with others who already embody such values. While not all companies can acquire smaller businesses, it’s still possible to partner with vendors or take on clients whose contagious enthusiasm and creative energy will spread throughout the organization.
Set Aside Time
Employees may want to innovate. The fact that they aren’t already doesn’t necessarily mean they have no desire to; it could simply mean they’ve been trained to feel that it’s more important to focus on basic daily tasks. Team players don’t make their own rules, they live by the company’s.
In other words, you need to make sure your employees know there are certain periods of time when they are not only allowed to focus on creative side projects but are in fact encouraged to do so. Set aside a certain amount of time each week where immediate tasks may be ignored so your team can work on developing unique long-term ideas.
Hierarchy is another reason employees are often reluctant to pursue innovative ideas. They may feel it’s not their place to seek or suggest projects that haven’t been assigned or approved by the team leader.
That’s why it’s important to establish processes that encourage dialogue. Give your workers a chance to discuss their ideas with you, and make sure they understand that there’s no punishment for an idea that may not be as workable as they had hoped. Suspend judgment during these sessions, and eventually, your workers will feel much more comfortable bringing up their own creative ambitions.
Most importantly, don’t blame anyone other than yourself if your organization doesn’t innovate; it’s up to you to create the right culture for it. Accept responsibility, and you’ll soon find that your guidance can shift the workplace culture in the right direction: the direction that leads to true success.