It wasn’t that long ago that women had no say in what was done with the finances. Men made, spent it, saved it, and doled it out. Some even had the nerve to call it an allowance to buy groceries for the family.
Over the years while much has changed some things haven’t. Women may make their own money, they may even pay their own way, but we still act as if money is a four-letter word. That needs to change if we’re ever going to consider ourselves equal to men.
Sallie Krawcheck, Co-Founder & CEO of Ellevest has this to say about money:
Talking money is hardly romantic, but it’s totally necessary for any serious relationship. Whether you’ve got a ring on it, are domestically partnered, or sure you’re in it for the long haul —regular money talks are a must.
As we grew up we were taught that it was not polite to talk about money. It was hidden behind a shroud of secrecy that didn’t do any of us any good. Even some of the smartest women make huge mistakes when it comes to money. It’s an ongoing process where you have to be flexible and able to pivot quickly.
Sallie Krawcheck, Co-Founder & CEO of Ellevest, who spent years in the finance industry had this to say about her very own finances:
“After my divorce, I had to deal with the painful and embarrassing realization that while I made my living working in finance, I had no clue what my ex had done with our money during our marriage. (Believe me, I still shake my head when I think about it.)”
I’m partnering up with Ellevest.com to not only broaden my own horizons and become money-wise but to share with you important facts that you may need to know to make smart financial decisions as women & as entrepreneurs. Whatever our career choices we need the facts to live our best lives.
Ellevest is a company co-founded by Sallie Krawcheck. It’s an investment company geared especially toward women like us. Women that want to make smart, informed decisions about the life we want to live.
After years in the financial industry, she had her “a-ha” moment when she realized that investing has always been for men and by men. She has made it her mission to change that. Ellevest is comprised of a diverse group such as Financial specialist, engineers, entrepreneurs, and many, many more.
69% of Ellevest team members are women
73% of our leadership team are women
37% of the Ellevest team are people of color
According to the NY Times, women were 80% more likely than men to be impoverished by 65 & older, while women 75-79 were three times more likely to fall below the poverty level. I want to change this future. I want to change my future and now is the time to do it.
Ellevest allows you to create your own financial investment plan absolutely free. If you dream of that restaurant of your very own, or maybe you want to go back to school, or visit Istanbul you need to make a plan and set financial goals the right way.
Ellevest can teach you how and did I mention that it’s FREE? I mentioned earlier that I’m partnering with Ellevest to bring this information to you. If you create your own free financial plan I will earn a small commission from the company. If you decide to check it out and create your own plan please use this unique link so that I may get credit. I really appreciate it. As always, I’m very opinionated and brutally honest. If I thought it was a waste of time I wouldn’t be involved.
I think it’s time we took control of our own financial destiny and not leave it to the men any longer. What do you think? Do you have a financial long term plan? Do you have a dream that you want to fulfill? Let me know in the comments below.
“I’m excited to work with Ellevest to start conversations about women and money. If you become a client, I will be compensated.”
Are You Tired Of Looking A The Same Old Tired Website?
When you visit other websites are you green with envy?
I get it! I love color, all colors, and when I come across a pretty new color palette or an amazing font comes across my desk I start designing in my mind automatically and before I know it I’m putting the changes on my own sites or those of my clients.
I’m going to tell you a secret…
I can trust you, right?
I don’t always practice what I preach! SSHHHHH! Don’t tell anyone, but I struggle with branding because I get bored so easily. You’ve heard me and a whole lot of other experts tell you that consistent branding is necessary for brand recognition, but nobody tells you that IT’S SO DAMN HARD!!!
I’m constantly experimenting and if I could spend my days making graphics I would. That’s my favorite thing in the whole world! Speaking of…Did you know my DIY BLOGGING/TRAVEL site WanderingWebDesigner is having a grand opening sale and now until Jul 31st you can get 30 custom graphics for $30!!! That is a hell of a deal 50% off of the regular price! Better hurry though this amazing offer ends 7-31-19. If you looking for web design tips, travel recommendations, or your just trying to figure it all out by yourself then this is the site for you!
Anyway, back to branding. I get bored easily so changing out designs for graphics or website graphics seems like a necessity to keep my business looking fresh and user-friendly. I love pretty pictures (can you tell) so whenever something catches my eye I have to have it. I have a fabulous subscription to Styled Stock Society where I get all of my images exclusively for this site. I pay a small fee once a year and every month I get so excited to see the new images in the library and there’s no limit. As you can see I’m a huge fan of the flat lay desktops.
The best place to find professional images, videos or music for your website or social media is Shutterstock. You’ll find anything you’re looking for from foodies to fashion. You can use free sites like Pixabay or Unsplash, but free doesn’t always cut it when you need to create consistent & professional branding. As a special gift to you, they are going to give you a 10% discount just for being a loyal reader! Use this link and bump your game up!
Best professional stock images on the market.
Choosing the right imagery & graphics is just as important, if not more important than copywriting, color palettes & font choices. When creating a brand you want your ideal customer to feel a certain type of way when they see your content. Let’s face it, today’s world moves at warp speed and we need to keep up. People no longer read, they visualize and scan so having the right imagery is really the only way we have to stand out and grab attention.
For example, I want my clients here on The Blogging 911 to feel confident & empowered. The way I accomplish this is by connecting the technology to run their businesses and setting up system automation to save time & money while giving their clients & customers great user experience. I work with mostly females because I love what I do so much & I want you to love what you do just as much. It’s life-changing. For me to be a success you need to be successful.
So, Why Is It The Perfect Time For A Re-Design You Ask?
Because when you purchase our design or branding package you don’t just get a fresh, modern look. You get the full experience where you’re in the driver’s seat to your own destiny. Right now, I’m throwing in a lot of Summer bonuses that don’t normally come with the design/branding package.
- A full video tutorial teaching you how to use your new site + a Skype session to answer any additional questions. ($150 value)
- You know that you’re building on one of the best website frameworks on the market thrown in at NO EXTRA COST! ($60.00 Value)
- Your choice of child themes from StudioPress from my theme library (A $49.99 to $149.99 Value).
- Things like SSL Certificates are always included. Provided by Bluehost.
- You also get one full year membership to the website maintenance plan ($149.99 value) so that you can use your new website knowing that someone is there to help, to answer your questions, to keep the site updated and backed up. To hold your hand through the whole process for A WHOLE YEAR!!! Who does that?!?
It’s like having an insurance policy for your website!
You won’t have to:
- Worry about conflicting plugins.
- Worry about backing up your site.
- Worry about updating WordPress.
- Worry about backing up your theme.
- Worry about backing up your plugins.
- Worry about optimizing your database on a monthly basis.
- Worry about running a monthly malware scan twice a month.
If you’re new to WordPress you will receive a detailed video explaining the various parts of your new website and best practices when it comes to using it. Even if you’ve used WordPress you might like to watch it and maybe find out things that you didn’t know.
Another reason now is a great time for a redesign is because we’re in the Summer Slumps, those few months every Summer where people have nothing on their minds but spending time with family & friends, enjoying vacations, or just lounging by the pool! Get ready for the busy holiday seasons now. Create a plan from publishing new content to creating a sales funnel, email sequence or setting up a shopping cart & Facebook ads.
I only work with one client at a time so that I can give them a 100% personal service. So you better hurry, spots fill up fast! A re-design is more cost-efficient than a build because the foundation is already there which means it costs less & takes less time than a standard web design/branding package. Turn around is generally 2 weeks instead of the 4 to 6 weeks it takes to build out from scratch.
Pageviews always decrease during the Summer months.
Which means it’s a perfect time to freshen up that website, dust off the cobwebs, add a much-needed enhancement, upgrade your website security, or just move things around. It’s the perfect time to put a content marketing plan in place.
I’d love to talk to you about your ideas, dreams or wishes! Need something other than web design? Need to connect analytics or maybe set up an email sequence? Check out the shop over at WanderingWebDesigner.com
Right now I’m offering a web design/branding package for over half off the usual pricing! This is for established websites only.
Get a consistent, beautiful new look that will be shared across all platforms.
Have you been dreaming of carving out a brand for your products or services that will turn sales on autopilot!
You better hurry!
I don’t know how long I can afford to keep this pricing!
*This post contains affiliate links. If you purchase I will earn a small commission. It will in no way affect your pricing.
Welcome to the fourth in our “Women In Biz All Around WordPress” feature that will run the 1st Sunday of every month. It’s a new series where we spotlight amazing women and the ways in which they have used WordPress to spread their message, sell their products, or provide valuable services.
The hope is to inspire other midlife women to build their online businesses and find what we’re all looking for; financial freedom, a lifestyle they love, and excitement they may have been missing! All of these women are clients of mine who have inspired me over the years and I think they will inspire you as well.
This month I want to introduce Penelope (Penny) Bianchi from McCormickInteriors.com. Penny is a long-time client of mine who is an interior designer extraordinaire. She designs for the rich and famous as well as for friends and relatives. She has been featured on countless TV & magazine pieces.
Penny is a strong woman who doesn’t let life get her down. Over a year ago, she was evacuated from her home because of extensive fires in her Montecito neighborhood. She spent Christmas in a hotel with her husband and dogs while firemen worked to keep her home safe.
I’m happy to say that they did save her beautiful home, but just a few months later she was evacuated again when torrential rain caused devasting mudslides that destroyed so many places around her house. Luckily, while suffering massive damage her house still stood and she began the arduous work of removing tons of mud and debris. She handled these traumas with such grace that it really spoke a lot to who she is as a person.
Let’s hear from her:
Tell us a little bit about you:
I have been an interior decorator for fifty years. I love it. I lived in Pasadena, California for my whole life until 23 years ago we moved to Santa Barbara. I have clients still in Pasadena, as well as Santa Barbara.
What made you first decide to build a blog or website? How long have you had your site?
My niche is a small group of affluent residential customers.
Of all of your blog posts or pages on your site which is your favorite?
My gallery is my favorite pages of my website. It shows very different houses I have decorated over my career. I think they are all timeless and do not look trendy or dated. That is my goal.
What is your favorite social media platform and why?
Instagram because it is so visual.
Do you find WordPress easy to maneuver or do you avoid the back end like the plague?
Easy to maneuver
Is your site a business that makes money or a passion that makes your heart sing?
A business that has been very successful for a long time.
If you use your site for business what do you sell or what service do you provide?
I do not advertise or sell from my website but rather, tell my prospective clients to see my work. Sometimes, clients find me by seeing my work on my website.
What is one thing you’d like people to know about you?
That my goal is to decorate and furnish people’s houses beautifully and to reflect them and their lives I avoid trends and believe in investment quality furniture and accessories
In Montecito, she lives next to celebrities like Oprah Winfrey (who is her next-door neighbor), Ellen Degeneres, & Rob Lowe!
FACEBOOK | INSTAGRAM | PINTEREST
Feeling overwhelmed at the thought of setting up your sales funnel? You’re not alone. Many online business owners fail to properly plan out their funnel, and it shows.
They have an opt-in incentive that doesn’t appeal to their audience.
Their follow-up emails don’t flow naturally from the opt-in.
Messages are unbalanced—either too many sales pitches or not enough. Even worse, the offers don’t match the market.
Making these mistakes is common, so if you recognize yourself here, don’t feel bad. The good news? There’s an easy fix.
Step 1: Survey your market
All too often we think we know what our readers and potential buyers want, but in reality, we’re simply guessing. We make the mistake of believing that we are our market, but that usually is not the case.
The only way to know for sure what your market truly wants and needs is to ask them. Set up a simple survey (even a Google form will work) and ask your blog readers, social media followers, and email list to give their opinion.
Do this right, and you’ll know exactly what you should be offering your audience, plus, you’ll know that language to use on your opt-in page.
Step 2: Create your opt-in
Now that you know what your market needs, it’s time to create your opt-in incentive. Keep in mind that readers today seem to prefer simple, easy-to-digest offers rather than 200-page eBooks or 7-part video series. This makes your job a bit easier, too.
Some popular choices for opt-in incentives include:
- Resource guides
- Video training
- Audio downloads
Step 3: Map out your autoresponder
Every good opt-in incentive should be followed up with a series of emails that build on the material. If you’ve offered a resource guide, for example, then your follow-up emails might include usage tips for each of the resources, or case studies that show how others have benefited from using the tools.
Step 4: Make an offer
Arguably the most important part of your funnel, your offer must be the logical next step for readers to take. They’ve worked through your opt-in incentive, read and acted on your emails, and they’re hungry for more. Time to make your offer.
Just like the other pieces of your funnel, your coaching offer needs to be the answer to your readers’ most burning questions. If you consider your opt-in and follow-up series to be the “lite” version, then your coaching offer is the premium package. Bigger, beefier, and the perfect next step.
Before you post your first opt-in code, take some time to map out your funnel according to these steps, and you’ll not only fill your funnel faster, but you’ll close more sales along the way.
Ready to start building out your sales funnels? There are just a few things you need before you can get started. Here are some of the most popular options when it comes to putting together both free and paid funnels:
Lead Pages—when it comes to building opt-in pages, LeadPages.net is one of the most powerful tools you have at your disposal. They’ve tracked and tested a variety of page styles to determine which ones convert best, and they make it easy for you to build similar pages for your funnel.
It does come with a monthly fee, though, so before investing, you’ll want to be sure you can recoup your investment.
Instabuilder—similar to LeadPages, but without the monthly investment. Instabuilder is a plugin for WordPress that allows you to create your own funnels. It includes several funnel templates and a drag-and-drop page builder that makes it easy to get just the look you want.
AWeber—Probably the easiest email manager on the market today, AWeber is the choice for many small business owners, not only because it’s simple to use, but because it’s also economical. Starting at less than $20 per month for up to 500 subscribers, AWeber offers both autoresponders and broadcast emails, list automation, and segmenting, so you can send emails exactly when—and to whom—you want.
AW Pro Tools—an add-on to AWeber, AW Pro Tools gives you added control over your list management by automatically removing unsubscribes, moving subscribers from one list to another based on the link they click, and other useful automations.
PayPal—The simplest of all payment processors, PayPal allows you to take payments online for a very reasonable fee. It will also act as a simple shopping cart.
Ontraport—Another email manager, Ontraport offers shopping cart functionality as well, so you can create powerful funnels that are fully integrated with your sales process. The benefit here is that you don’t have to try to synch your cart with your email system, since it’s completely self-contained.
Infusionsoft—Probably the top tool for any business model, Infusionsoft is an all-in-one solution for customer management, funnel setup, mailing list, and even membership sites. It’s priced at the high end, but if you can (and will) use all its power, then Infusionsoft is well worth the investment.
You can see that you have a lot of options when it comes to building out your sales funnels, but what are the must-have items? At the most basic level, you must have:
A way to create web pages. A simple WordPress website will fill this need, with a little bit of work. LeadPages or Instabuilder are nice to have, but not essential, especially if you’re just getting started.
A way to capture email addresses. AWeber is definitely the top choice here, but others include MailChimp, Constant Contact, and iContact.
A shopping cart. PayPal is as easy as it gets when it comes to shopping carts, but other options include 1 Shopping Cart, Woo Commerce, Infusionsoft, and aMember.
I recommend you start small. Build the funnel framework as simply as you can, using tools that don’t cost a fortune. Once you have a few funnels up and running, you will be able to see where they can use improvement, and how the tools available to you can help make your funnels convert better and work more efficiently.
For an online business owner, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs – both new and established – have no clear understanding of what a funnel is or how it works.
As you can imagine, failing to fully understand this critical part of your business means fewer sales, lower profits, and ultimately, an unstable business.
A Simple Sales Funnel
At its most basic, a sales funnel consists of free content, which typically requires nothing of your readers. Many sales funnels begin with blog posts, YouTube videos, Facebook content, and other information readers can access at no cost. This is the “top” of your funnel.
Next, you’ll have an attractive offer that requires a very small “payment” of sorts – typically an email address. You’ve seen this type of offer on websites all over the internet, and probably even signed up for some. This is the free ebook or guide, video series, checklist, workbook, or other valuable content that is available in exchange for “opting in” to an email list.
Once on your mailing list, you’ll then present your readers with a series of low-cost offers. Perhaps you have a low-priced ebook or a trial membership.
Customers who purchase your low-priced product move further down the funnel, and are presented with more, higher priced products. As they continue to buy, they move closer and closer to your top-end offers, which make up the bottom of your funnel.
How Your Funnel Works
If you imagine your funnel as looking like, well, a funnel, it’s easy to see that your free content—at the top—is consumed by the largest number of readers. Below that, your extreme low-cost item (available only for the cost of an email address) attracts a smaller subset of the true freebie seekers. Next, your low-priced products bring in yet a smaller group.
Finally, as you near the tip of the funnel, only the most loyal of fans and customers will purchase your highest priced offers.
Your job, as the business owner, is to ensure that your funnel leads buyers naturally from the top, free offers all the way to the bottom. The more buyers you can keep in your funnel, the more money you will make.
Most new—and even established—business owners can easily envision the top of the funnel, but if you truly want your business to grow, you must master the entire process, and that starts with understanding what a funnel really is and how it works.
Over the next few weeks, I’ll be covering sales funnel in depth. Want to keep up? Sign up for my email list and you’ll get it first!
Do you use a sales funnel? Do you recognize one when you see it?