Brand awareness efforts are critical in achieving business success and overall marketing goals. It gives your brand a personality, an outlet to be sincere and transparent, and the ability to establish a trusting relationship with your consumers. Solid, positive brand recognition has the power to help your business thrive. If you’re an emerging entrepreneur wondering how to make a lasting impression on your audience, here are a few psychological factors that influence brand awareness and trust.
Create an engaging visual identity for your brand. The three main influences you should think about are: colors, logo, and font. Colors are important psychological factors since they convey feelings, emotions, and experiences. The colors you choose for branding and marketing your products can have a significant impact on customer perception and purchasing behavior, so be sure to use them to your advantage. For example, the color blue is associated with being dependable and trustworthy, while green can make one think of health and nature.
In today’s digital world, having a presence on social media can help increase your brand visibility. Consider developing a social media posting strategy and creating a friendly personality for your brand. By engaging with your audience on a personal level, you can build a better experience for consumers.
Moreover, if your content is compelling, customers are likely to share it beyond your following. This can help assure prospects that your brand is trustworthy. You can also run social media contests to further expose your brand by having your followers tag their friends in the comments section. For more factors that influence brand awareness and trust, see the accompanying infographic.
Author bio:Rebecca Purrington is a Promotional Products Expert with Crestline Custom Promotional Products. She has more than five years of consultative sales experience in the industry and holds degrees in both Social/Behavioral Sciences and Business Management.
Are you so frustrated with the results of your email marketing campaign that you’re ready to throw in the towel? Don’t worry about it – we’ve all been there. Email marketing seems like a simple way to boost sales.
And it can be, provided that you can get your subscriber to open the email in the first place. After all, it doesn’t matter how great your marketing message is if no one ever reads it, does it?
In the busy world that we live in, you need to time the email perfectly so that they get it when they have time to open it. Is there any point in sending it through late on Friday afternoon when everyone’s getting ready to go home, for example?
Security awareness training is another thing that you’ll have to consider when crafting your email. Many companies have software that allows them to remove any suspicious messages and spam before they get delivered to their servers.
There are a good few more, but these will be dealt with in the EveryCloud infographic that we’ve published below. You’ll learn:
· Why email marketing is still the best thing since sliced bread
· How people use emails and whether or not they view them on their mobile phones
Choosing the thesis advisor cannot be a random decision since you will be a person with whom you will work for several (long) months. To choose a tutor related to your interests and to help you achieve the best result in your final work, you must take into account some issues. Edupeet.com is the best place to produce your thesis paper at great level.
4 tips to choose your thesis advisor
1 – Find an advisor with whom you get along
As already mentioned, the advisor will be your guide for several months to complete the final work, and often should give you encouragement when you get discouraged, should work many hours together and solve several problems. The affinity between tutor and student is key to cope with the hard and demanding moments throughout the thesis.
Of course, getting along well have nothing to do with the level of exigency proposed by the tutor. Find someone who is not too demanding or too relaxed about your work to get the best possible product.
2 – The advisor you choose must have availability
Because of the demands of work and your time of dedication, your thesis tutor cannot be the busiest person in the world.
There may be a teacher with whom you take great and meet several characteristics to be a good thesis tutor; but the truth is that if you do not have the availability of time that you need, you will end up suffering when you do not present your corrections on time or leave you waiting for hours when they have agreed to meet.
3 – Must know how to research the chosen topic
That the tutor knows how to research a topic is key, since it is there to be a support for you and not to learn together. For this the best thing is that the tutor you choose does not start with you in this area; that is, it is better to have experience advising thesis.
Maybe you are not the most expert in the subject you have chosen, but if you know how to approach an investigation you will have enough knowledge, methodology, and intuition to guide you and take you along the best path throughout the investigation.
4 – It would be very good if you can provide contacts
So that your tutor can provide you with good contacts and research sources maybe you should think of an expert on the subject you will work on. Can you imagine how you would feel if the advisor you have chosen tells you that you absolutely do not know anyone or any bibliography on the chosen topic?
Of course, it will be you who have to investigate, read and collect information wherever (and suffer a bit in this whole process); but it is recommended that your tutor have solid knowledge and sources to contribute to the research topic.
Online sales are on the rise and e-commerce is expected to grow at a much faster rate than offline retail. With this in mind, it’s hardly surprising that more and more businesses are working hard to build a strong online presence that often includes opening an e-shop.
Important as online stores are, there’s still a lot of misconception about what factors improve the odds for online success.
Take website speed for instance. Though many online marketers believe it is somewhat important for their businesses, they are unaware of the extent it impacts websites.
The gurus of web hosting reviews at the Hosting Tribunal created the fact-packed infographic below to show the latest stats about how page loading time affects online stores.
Meanwhile let’s bust some misconceptions related to speed and e-shops.
For starters, did you know that slow page load time negatively affects your total page views and bounce rate?
Research shows that for every second delay in page loading, you will have 11% fewer page views. Additionally, the bounce rate probability rises sharply with every small increase in page load time.
For instance, sites with load times of 5 seconds have the bounce rate probability of 90%. For sites with load times of 10 seconds, this figure is 123%. So, a 5-second delay in page loading causes bounce rate to increase by a whopping 33%.
But that’s not all. Majority of viewers who choose to stay for longer periods of time on slow online stores are likely to be unhappy with their site experience and as a result never shop there again.
52% of online shoppers rank site speed as an important loyalty factor and 64% of them will take their business elsewhere if their on-site experience is below-par.
A slow web page also means a high cart abandonment rate, which measures the number of people who add an item to their shopping carts but leave without completing the transaction.
All in all, slow page loading affects your online store in many ways. So what are you waiting for? Take a look at the graphic below and apply corrective measures immediately if your site is slow and sluggish.
If you haven’t heard, conversion rates are a big deal. Fail to optimize them and you’ll miss out on golden opportunities. But what do you need to know about conversion rates, and what methods can you use to boost them? Let’s take a more detailed look.
They’re not just for e-commerce
As evidenced by the featured image, conversion is often considered a topic for e-commerce marketers to obsess over while they toy with their UX designs, but it’s more than that. It’s important for every business with an online presence of some kind, with very few exceptions. Just imagine how many companies there are that genuinely neither need nor want anything significant in return for the resources and entertainment they provide: a handful, maybe?
Whether you sell products, market a service, or seek to collect data, the everyday operation of your business relies upon the visitors to your website doing what you want them to do: choosing, knowingly or unknowingly, to help you out in some way. Fail to inspire the level of action you need, and your website will sink.
What counts as a conversion is up to you
The reason this can get tricky for non-ecommerce sites is that it isn’t always obvious what exactly should be considered a conversion. With a product purchase, it’s simple: when someone places an order, that’s a conversion. But what about with a promotional site for a service? Does someone sending an email query count as a conversion? What about someone calling you directly? Is that more or less significant?
It all comes down to the likelihood of any given conversion leading to a more classic conversion (i.e. the contribution of money). The most sensible way to approach conversions for a non-ecommerce site is to have a tier of connected conversions, with each one assigned a different value.
If someone reaches out to you in some way, that can be a conversion — once money exchanges hands, that can be a more valuable conversion. It’s better than only considering the profitable exchanges as conversions because it highlights the difference between those stages.
These days, marketing campaigns can be very broad, supporting more traditional forms of promotion with social media activity (typically Facebook ads or Instagram marketing) to create more varied traffic streams. If you’re getting plenty of email, phone call or social media conversions but not ever winning any new business, that will suggest that there’s some problem with your follow-up procedure.
They need more than superficial changes
When it comes to product pages, landing pages, and even checkouts, you’ll find plenty of people talking in great detail about how minor alterations can make huge differences. For instance, you changing the color of a primary CTA from blue to orange might raise the conversion rate by 2%, and a comparably-minor change a font size might have a similar effect.
This is entirely true, of course: minor changes can make major differences. But the problem with getting too hung up on this truth is that it can limit your ability to improve by getting you stuck in a cycle of simple A/B testing. One month you change the CTA color to good effect, but the rates go down the next, so you tweak the image style, and so on. You get into a habit of making mostly-arbitrary changes to see what will happen.
And while you’re spending all that time on those speculative tweaks, you’re missing out on other issues that would take much longer to address but might prove even more effective if you did. If you’re simply using a site as a short-term digital asset, as website flippers do, then it won’t be worth your time to get so in-depth — but if you’re sticking with a website for the long haul, you will eventually need to ramp up your analysis to make a difference.
It’s entirely understandable that this happens. If you’re casting a critical eye over a site and you come up with two ideas, one being to radically overhaul the payment system and another being to pad out the product tiles slightly, you’re likely going to do the latter first because it’s much easier. Just make sure that you go deeper than that and look for broader ways to improve.
The best way of measuring conversion rates is by setting up goals & filters within your Google Analytics account. Here is an awesome video that will show you step by step how to set up your own goals within Google Analytics by David over at The PPC Machine. He’s graciously allowed me to embed it below:
They can ruin otherwise-excellent sites
Frustratingly, it’s perfectly possible for a site to have a highly effective marketing funnel right up to the point of conversion, only to drop the ball and see all that hard-earned traffic slip away. It’s such a waste, especially since the flaws responsible for the damage are sometimes remarkably simple and cost-effective to address.
As such, a catch-all solution to your website woes is to find ways to improve your conversion rates. Until you’re entirely sure that you’ve polished all the conversion-relevant elements of your site to a mirror shine, they fully warrant a lot of close attention.
Let’s recap what we’ve looked at here:
Conversion rates are vitally important for all websites, not just ecommerce stores.
You get to decide what metrics they track.
They require in-depth analysis to optimize.
If you get them wrong, they can undermine great sites.
My suggestion for an ongoing conversion rate optimization (CRO) strategy is to combine basic A/B testing on all the small elements you can easily adjust (colors, sizes, ordering, etc.) with more detailed reviews of specific functions. Those improvements (both small and big) will add up, leading to better rates — and thus better business.
Kayleigh Alexandra is a content writer for Micro Startups — a site dedicated to giving through growth hacking. Visit the blog for your latest dose of startup, entrepreneur, and charity insights from top experts around the globe. Follow us on Twitter @getmicrostarted.
While huge corporations can afford to spend a lot of money testing out different marketing strategies, small businesses do not always have that option due to a much more limited budget. That is why they usually need to stick to proven marketing methods which have the best ROI.
The Benefits Of Email Marketing
One such method is email marketing. It is a cost-effective way to reach a large number of customers and has the added benefit of enabling you to track the marketing campaign results easily.
Another great benefit of using email marketing is that you can target specific audiences with specially designed and personalized content. This improves the chances of the email being opened and read because it will reach people who are more likely to be interested in the products and services that your company is offering.
Email marketing also brings dozens of other benefits, all of which are listed in the infographic below provided by 99firms.com.
Know What You Want
Before you start creating an email marketing campaign, you need to define your goals. What is that you are hoping to achieve from the campaign?
Sales conversions – It goes without saying that every business wants to improve conversions. Luckily, there are many metrics that you can use to see how well your email marketing is affecting them.
Website traffic – Bringing as many people as you can to your website can only be a good thing. Not only will this raise awareness of your brand, but it will also improve its ranks on search engines. You can see how effective your emails are by taking a look at the click-through rates.
Increase revenue – Another common email marketing goal is to increase revenue. When recipients start to become customers, you can declare your email marketing campaign as successful.
Once you know why you want to use email marketing, you should segment your email lists into relevant groups. That way, you can send specially designed content to certain groups of people. If you do otherwise, i.e., send the same email to all the addresses you have, your campaign will fail.