Facebook & Instagram Land Another Kick In The Gut For Small Businesses Everywhere

Facebook & Instagram Land Another Kick In The Gut For Small Businesses Everywhere

We should be used to it by now, every few months Facebook & Instagram find other ways for them to make more money and that has our reach shrinking faster than a $3 shirt from Walmart. They can’t stop a Russian from interfering in our election process but they can sure as hell drop your page likes like a hot potato fresh out of the oven!

Listen, FB knows it, we know it, hell even the kids down the street know it. Even with all of the turmoil, they cause somehow they are still the best marketing game in town. Even with the changes, they are making and there are many it’s still easier and more cost-efficient to run FB ads over any other kind of ad. It just is. There are 2.27 billion (That’s a Billion with a capital ‘B’) and 75% of us log in every single day!

So what are these big changes you ask? Well, let me count the ways…

  1. The desktop FB feed is getting a total overhaul. There will be an algorithms update sometime in the Fall of 2019.
  2. Organic Targeting improves your ability to increase your organic reach on FB pages.
  3. Comments & shares will become more valuable and a heart will be worth more than a like.
  4. Organic reach will depend on relevancy and quality.
  5. The more engagement=the more reach.
  6. On FB mobile feeds you will only allow 3 lines of text & smaller image sizes.
  7. On Instagram, likes and video counts are going away.  Lower interactions and the new social proof is catching one’s interest.
  8. Removing low-quality posts, the explorer feature or low-quality hashtags.
  9. Comments will become more important.

So what can you do, the small business owner, that will keep your business in the green & keep you from seeing red when you’re FB or Instagram reach grows smaller and smaller.

  • Don’t waste money boosting posts.
  • Have a sales funnel in place.

You have to do seven things:

  1. Grab attention.
  2. Acknowledge pain point.
  3. Encourage immediate attention with a great value offer (39% of users will interact with what they see as a good value.
  4. Maker yourself relevant– Build that know & trust factor.
  5. Build relationships.
  6. Capture as little information as possible (Name & email).
  7. Nurture your future clients.
  8. Your email list is your most IMPORTANT ASSET!
  9. Close the sale.
  10. Follow through and up with.

So what’s the takeaway from all of this information? You can’t beat it and you should probably join them because let’s face it FB ain’t going away any time soon.

 

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Tailwind Makes Promotion Easier With Hashtags

Tailwind Makes Promotion Easier With Hashtags

*This post contains affiliate links. If you purchase their services I will earn a small commission that will in no way affect your pricing.

Most of you probably already know that when you are trying to promote your business you will likely need more than one tool to schedule content. I use a combination of free and paid tools to get my message in front of the right people.

Today, that just got a little easier with Tailwind. If you haven’t heard of Tailwind or think it’s just not for me you should take another look. Tailwind specializes in only two platforms: Instagram & Pinterest which just happen to be my favorite of all of them.

Tailwind saves so much time by allowing you to schedule in bulk. It automatically optimizes your Pinterest and Instagram schedules based on when your audience is most engaged. Saving you both time & money. Not only is it a remarkable scheduling tool it also has some awesome analytics because let’s face it, you also need to know what’s working and what isn’t.

Tailwind for Instagram automatically suggests the best hashtag for your posts! This is so helpful because if you’re on Instagram you know exactly how important hashtags are. If that wasn’t terrific all on its own they’ve recently gone one step further. You can now put those hashtags in the first comment right inside of Tailwind! What?!?

Here’s how it works:

  • Hop over to your Tailwind account and upload your post, drop in your caption and then type the # symbol to get predictive hashtag suggestions.
  • Click to choose or add frequently used hashtags from your list.
  • Check the box to move those comments from your caption to your 1st comment.
  •  Click “add to queue” to automatically schedule your post for the best time.

This is like scheduling on steroids! If you post to Instagram often you know how hard it is to come up with relevant hashtags. Do you find yourself making them up as you go along because you just don’t know what they are? Now, you don’t have to know Tailwind has this info built right in. It simply doesn’t get much better than this!

Pinterest & Instagram are quickly becoming the standout platforms for 2019. Loss of trust in Facebook and frustration at not being put in front of your tribe has people leaving in droves. Where are they going? Instagram & Pinterest!

Schedule like a pro with Tailwind! Want to give it a try? HERE YOU GO!

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The Ultimate Guide to the Future of E-commerce

The Ultimate Guide to the Future of E-commerce

When it comes to the future of e-commerce, nothing is set in stone. Its hard to believe, what with the rise of online shopping, that many e-commerce businesses are still in the early stages of development and are yet to fully find their feet in such a busy marketplace. Others are adopting eCommerce to the fullest and offering all sorts of benefits such as same day shipping and delivery of subscription boxes to their customers. Here’s a great post The 51 Best Subscription Boxes from ThrifyCrates.com

It is for this reason that many retailers may find the predictions for trends to come in the e-commerce industry pretty futuristic, such as drone delivery or payments made with digital currencies. As a smaller business, if you can’t compete with some of the market giants out there like Amazon, you should instead focus on the things that are more achievable in the short term.

Ecommerce customer service automation is now almost commonplace with online retailers. People are used to heading online and having a chatbot pop up in the corner of the screen asking if you need any assistance.

In general, online retailers will be paying particular attention to the customer service element of their businesses, as currently this is what has been lacking from online shopping. Many people still prefer shopping in brick and mortar stores as they have constant access to a member of staff to help them with their purchasing decisions.

To encourage people to head online, this should also be achievable digitally, without the need for businesses to hire many members of staff to handle queries. Already in 2017, AI has been able to handle 45% of customer questions using live chat, and as this technology continues to develop, this number is set to grow.

Technological developments will also be the cause of more trends, such as the use of cryptocurrencies, most commonly the Bitcoin. Although digital currencies have been around for a while now, it is only more recently that they have started to be considered as a payment method for online stores. It is looking likely that this will become more commonplace in the years to come.

For more information of future trends to look out for, take a look at the infographic below which was created by industry experts.

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Using Instagram Stories effectively to Reach More Audiences

Using Instagram Stories effectively to Reach More Audiences

Launched two years back, in August 2016, Instagram Stories have undoubtedly garnered a lot of attraction. Today, they have more than 300 million daily active users. However, if you are a new entrant, and haven’t used Instagram Stories yet, here is a deeper insight on how they work:
  • They work with everything – pictures, videos, GIFs – either from your computer or smartphone camera – Instagram Stories can accommodate them all
  • They allow you to edit your photos and videos with amazing stickers and funky drawings
  • You can choose to arrange your photos and videos in the preferred order
  • You can have a look at the basic analytics of the Story and see the number of views it received, the people who viewed it and so on
  • Instagram Stories disappear after 24 hours; however, within those 24 hours, your Story is visible on the top of your followers’ feed
All thanks to the amazing features of Instagram Stories, more and more businesses are trying their hands into this segment to engage their audiences. From showing a sneak peek behind the scenes to the community, to release the teaser of their newly launched products and services, Instagram Stories let the brands experiment and play on the go. This is perhaps why around 50% of the businesses on Instagram have already tried Instagram Story! Generally, brands post Stories to promote their products, provide an inside look, conduct a live event, get feedback on their products, simply start a conversation or to conduct contests. That said, Instagram Stories have actually proven to be useful and this is perhaps why even large brands and businesses are eager to experiment with them. From Ticket.com to McDonald’s Malaysia, Michael Kors, Twitter, Maybelline New York, NASA, Airbnb and various other big names are using Instagram Stories to enhance their reach. Curious on how big brands are using Instagram Stories? Have a look at the infographic below to find out all the relevant details, important data, and hidden insights!
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How To Correctly Breath Life Into An Old Post

How To Correctly Breath Life Into An Old Post

How To Correctly Breath Life Into Those Old Posts

Fall is fast approaching and for me, that always signals, fresh starts and new beginnings more than the New Year ever could. I guess it’s all the time preparing for new school years that it just seems like the time to put your best foot forward and get to work.

You clean up from Summer fun and get ready for folders and binders, shoes & clothes. I still love opening up a new notebook and imagining the stories and ideas among the lines and white space. New stories to tell, old ones to share, and limitless possibilities for the future.

It’s also time to take stock of how you’ve spent the last year and where you want to improve in the coming new year. As you’re doing that, it’s also a terrific time to figure out how you want your website to grow as well. A great way to do this is by checking your stats & making a plan.

You have a few golden nuggets buried deep in the bowels of your WordPress site that haven’t seen the light of day since Elvis was alive. Okay, maybe not THAT long, but you get my meaning. Maybe you wrote them when you first started out or you’ve figured out another way that the information can be presented or maybe you can solve a different problem altogether.

Well, I’m going to show you how to make those golden nuggets shine with the promise of new life! The first thing you’re going to do is go to your plugin tab on your dashboard and hit “Add new” in the search bar type in “Revisionize” make sure that it is compatible with the theme you are currently running and hit install. You’ll be prompted to activate and then you’re set to go!

After you have installed the plugin you want to go to JetPak back on your dashboard. Go to “Site Stats”. Scroll halfway down and to the right, you will see “top posts & pages” click on summaries and then “all time”. This will give you a list of every post that has been published along with the page views for each individual post.

If you don’t have JetPack or even if you do, you probably have Google Analytics. To check your highest ranking posts there you sign in to your GA account (it’s the same credentials as your Gmail account).  Scroll down the page until you see: What pages do your users visit? Here you can check your most popular posts.

First, go to your top ten posts and make a note of them. When you’ve done that then scroll to the bottom of the list and see which posts were the least performing. They are the ones that you want to work on first. Go into each post and update any changes that have occurred. Things like:

  • technology that has changed
  • a recipe that could be made healthier
  • an image that is old and dated
  • tips that could be added to

Once you have the post ready hit update and then right above the publish button you will now see a button that says revisionize. You’re going to want to click on that. Now, you can either publish it or schedule it for a date in the future. It’s like a brand new post now.

The way revisionize works is that it automatically creates a 301 redirect so that anytime someone clicks on an old link it will automatically take them to the new post. So, if say you had a pin on Pinterest for the original post and someone clicks on it, they will end up right on your brand new post!

I love this plugin and it’s made a huge difference in my page views on my older site TDAC. I did this with the 10 posts that have the least page views. I also went to the top ten and made any changes that I could. Freshened them up.

After, I’ve done that I use my social media scheduling tool SENDIBLE and TAILWIND APP to schedule all of my social media posts for three months at a time. I let the scheduling tool pick the best times and WAH-LAH I am done!

 

* This post contains affiliate links. I will save a small amount off of my monthly CoSchedule fees if you purchase from the link above.

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How To Hide Images In Your Blog Post & Why You Should

How To Hide Images In Your Blog Post & Why You Should

Pinterest is by far my most favorite social media platform even though it’s no longer called a “social platform” per say. They want to be known as a search engine just like Google only more visual. It makes sense because I do search for lots of things from inspiration to Photoshop tips & tutorials, but it is also social so maybe they should be known as a “social search engine”.

No matter what you call it, certain niches get most of their traffic from Pinterest and lately there have been lots of changes that you may not know about. Did you know that Pinterest keeps a list of companies that it partners with to allow bloggers or business owners to automate their blog posts and if you’ve been using Boardbooster, like me, you may be in trouble.

Boardbooster is not on this list of partners and according to a very reliable source(JackieIson.com), any accounts using it are subject to suspension or termination. I have used Boardbooster for the last year, and this broke my heart because I loved so much about it, but I couldn’t take the chance and canceled my subscription.

If you use Tailwind you can breathe a sigh of relief because it is on the list, along with Buffer & Hootesuite. Here’s the link to the full list if you’d like to check it out. I’m hoping that Boardbooster accepts Pinterest’s terms of use and we can all go back to a great tool!

As you know Pinterest is a visual search engine and if you sell a product or service you really need to use it to its full potential. Pinning consistently is one way to do that. Jackie Ison created the 2018 Blogger’s Guide To Pinterest which you can see by going to the link above.

Today, though, I want to talk about why you should hide images for Pinterest in your blog posts. This is new to me and something I’ve been doing a few posts at a time. Taylor from CodeLoveCreative.com says, “One way to encourage people to save your post on Pinterest is to give them options for which pinnable image to save.”

If you look at this image you can see when you click on the Pinterest icon to save my post “The Essential Guide To Stock Images” you have several images to choose from.

The Essential Stock Image Guide The Blogging 911 (1)

When you look at the post you only see one image because it would look weird with three or four large Pinterest-sized images in your blog posts! Please don’t do that! It’s very simple to hide your images. You just need to put in a piece of CSS.

The first thing you’re going to do is to create your post and then after you save it click over to the text view. You will find that above your blog post in one of two tabs that say “Visual/Text”. You need to put the code in wherever you want to hide the image.

If you don’t do it correctly or use too many it will slow down your site speed which can hurt your SEO. Because Google penalizes for slow site speeds, especially on mobile.

<div style=”display: none;”><img src=”[image url]”></div>

This is the correct way to do it! Just upload the image grab the URL and put where it says,
[IMAGE URL] and that’s all there is to it.

Do you think this is something that you will use?

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