Facebook & Instagram Land Another Kick In The Gut For Small Businesses Everywhere

Facebook & Instagram Land Another Kick In The Gut For Small Businesses Everywhere

We should be used to it by now, every few months Facebook & Instagram find other ways for them to make more money and that has our reach shrinking faster than a $3 shirt from Walmart. They can’t stop a Russian from interfering in our election process but they can sure as hell drop your page likes like a hot potato fresh out of the oven!

Listen, FB knows it, we know it, hell even the kids down the street know it. Even with all of the turmoil, they cause somehow they are still the best marketing game in town. Even with the changes, they are making and there are many it’s still easier and more cost-efficient to run FB ads over any other kind of ad. It just is. There are 2.27 billion (That’s a Billion with a capital ‘B’) and 75% of us log in every single day!

So what are these big changes you ask? Well, let me count the ways…

  1. The desktop FB feed is getting a total overhaul. There will be an algorithms update sometime in the Fall of 2019.
  2. Organic Targeting improves your ability to increase your organic reach on FB pages.
  3. Comments & shares will become more valuable and a heart will be worth more than a like.
  4. Organic reach will depend on relevancy and quality.
  5. The more engagement=the more reach.
  6. On FB mobile feeds you will only allow 3 lines of text & smaller image sizes.
  7. On Instagram, likes and video counts are going away.  Lower interactions and the new social proof is catching one’s interest.
  8. Removing low-quality posts, the explorer feature or low-quality hashtags.
  9. Comments will become more important.

So what can you do, the small business owner, that will keep your business in the green & keep you from seeing red when you’re FB or Instagram reach grows smaller and smaller.

  • Don’t waste money boosting posts.
  • Have a sales funnel in place.

You have to do seven things:

  1. Grab attention.
  2. Acknowledge pain point.
  3. Encourage immediate attention with a great value offer (39% of users will interact with what they see as a good value.
  4. Maker yourself relevant– Build that know & trust factor.
  5. Build relationships.
  6. Capture as little information as possible (Name & email).
  7. Nurture your future clients.
  8. Your email list is your most IMPORTANT ASSET!
  9. Close the sale.
  10. Follow through and up with.

So what’s the takeaway from all of this information? You can’t beat it and you should probably join them because let’s face it FB ain’t going away any time soon.

 

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Why Now Is The Perfect Time For A Re-Design

Why Now Is The Perfect Time For A Re-Design

Pink & gold flatlay desk

Are You Tired Of Looking A The Same Old Tired Website?

When you visit other websites are you green with envy?

I get it! I love color, all colors, and when I come across a pretty new color palette or an amazing font comes across my desk I start designing in my mind automatically and before I know it I’m putting the changes on my own sites or those of my clients.

I’m going to tell you a secret…

I can trust you, right?

I don’t always practice what I preach! SSHHHHH! Don’t tell anyone, but I struggle with branding because I get bored so easily. You’ve heard me and a whole lot of other experts tell you that consistent branding is necessary for brand recognition, but nobody tells you that IT’S SO DAMN HARD!!!

I’m constantly experimenting and if I could spend my days making graphics I would. That’s my favorite thing in the whole world! Speaking of…Did you know my DIY BLOGGING/TRAVEL site WanderingWebDesigner is having a grand opening sale and now until Jul 31st you can get 30 custom graphics for $30!!! That is a hell of a deal 50% off of the regular price! Better hurry though this amazing offer ends 7-31-19. If you looking for web design tips, travel recommendations, or your just trying to figure it all out by yourself then this is the site for you!

Anyway, back to branding. I get bored easily so changing out designs for graphics or website graphics seems like a necessity to keep my business looking fresh and user-friendly. I love pretty pictures (can you tell) so whenever something catches my eye I have to have it. I have a fabulous subscription to Styled Stock Society where I get all of my images exclusively for this site. I pay a small fee once a year and every month I get so excited to see the new images in the library and there’s no limit. As you can see I’m a huge fan of the flat lay desktops.

The best place to find professional images, videos or music for your website or social media is Shutterstock. You’ll find anything you’re looking for from foodies to fashion. You can use free sites like Pixabay or Unsplash, but free doesn’t always cut it when you need to create consistent & professional branding. As a special gift to you, they are going to give you a 10% discount just for being a loyal reader! Use this link and bump your game up!

Best professional stock images on the market.

Choosing the right imagery & graphics is just as important, if not more important than copywriting, color palettes & font choices. When creating a brand you want your ideal customer to feel a certain type of way when they see your content. Let’s face it, today’s world moves at warp speed and we need to keep up. People no longer read, they visualize and scan so having the right imagery is really the only way we have to stand out and grab attention.

For example, I want my clients here on The Blogging 911 to feel confident & empowered. The way I accomplish this is by connecting the technology to run their businesses and setting up system automation to save time & money while giving their clients & customers great user experience. I work with mostly females because I love what I do so much & I want you to love what you do just as much. It’s life-changing. For me to be a success you need to be successful.

So, Why Is It The Perfect Time For A Re-Design You Ask?

Because when you purchase our design or branding package you don’t just get a fresh, modern look. You get the full experience where you’re in the driver’s seat to your own destiny. Right now, I’m throwing in a lot of Summer bonuses that don’t normally come with the design/branding package.

  • A full video tutorial teaching you how to use your new site + a Skype session to answer any additional questions. ($150 value)
  • You know that you’re building on one of the best website frameworks on the market thrown in at NO EXTRA COST! ($60.00 Value)
  • Your choice of child themes from StudioPress from my theme library (A $49.99 to $149.99 Value).
  • Things like SSL Certificates are always included. Provided by Bluehost.
  • You also get one full year membership to the website maintenance plan ($149.99 value) so that you can use your new website knowing that someone is there to help, to answer your questions, to keep the site updated and backed up. To hold your hand through the whole process for A WHOLE YEAR!!! Who does that?!?

It’s like having an insurance policy for your website!

You won’t have to:

  • Worry about conflicting plugins.
  • Worry about backing up your site.
  • Worry about updating WordPress.
  • Worry about backing up your theme.
  • Worry about backing up your plugins.
  • Worry about optimizing your database on a monthly basis.
  • Worry about running a monthly malware scan twice a month.

If you’re new to WordPress you will receive a detailed video explaining the various parts of your new website and best practices when it comes to using it. Even if you’ve used WordPress you might like to watch it and maybe find out things that you didn’t know.

Another reason now is a great time for a redesign is because we’re in the Summer Slumps, those few months every Summer where people have nothing on their minds but spending time with family & friends, enjoying vacations, or just lounging by the pool! Get ready for the busy holiday seasons now. Create a plan from publishing new content to creating a sales funnel, email sequence or setting up a shopping cart & Facebook ads.

I only work with one client at a time so that I can give them a 100% personal service. So you better hurry, spots fill up fast! A re-design is more cost-efficient than a build because the foundation is already there which means it costs less & takes less time than a standard web design/branding package. Turn around is generally 2 weeks instead of the 4 to 6 weeks it takes to build out from scratch.

Pageviews always decrease during the Summer months.

Which means it’s a perfect time to freshen up that website, dust off the cobwebs, add a much-needed enhancement, upgrade your website security, or just move things around. It’s the perfect time to put a content marketing plan in place.

I’d love to talk to you about your ideas, dreams or wishes! Need something other than web design? Need to connect analytics or maybe set up an email sequence? Check out the shop over at WanderingWebDesigner.com

Right now I’m offering a web design/branding package for over half off the usual pricing! This is for established websites only.

Get a consistent, beautiful new look that will be shared across all platforms.

Have you been dreaming of carving out a brand for your products or services that will turn sales on autopilot!

You better hurry!

I don’t know how long I can afford to keep this pricing!

$500

 

 

*This post contains affiliate links. If you purchase I will earn a small commission. It will in no way affect your pricing.

 

 

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What The Heck Is A Sales Funnel Anyway?

What The Heck Is A Sales Funnel Anyway?

For an online business owner, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs – both new and established – have no clear understanding of what a funnel is or how it works.

As you can imagine, failing to fully understand this critical part of your business means fewer sales, lower profits, and ultimately, an unstable business.

A Simple Sales Funnel

At its most basic, a sales funnel consists of free content, which typically requires nothing of your readers. Many sales funnels begin with blog posts, YouTube videos, Facebook content, and other information readers can access at no cost. This is the “top” of your funnel.

Next, you’ll have an attractive offer that requires a very small “payment” of sorts – typically an email address. You’ve seen this type of offer on websites all over the internet, and probably even signed up for some. This is the free ebook or guide, video series, checklist, workbook, or other valuable content that is available in exchange for “opting in” to an email list.

Once on your mailing list, you’ll then present your readers with a series of low-cost offers. Perhaps you have a low-priced ebook or a trial membership.

Customers who purchase your low-priced product move further down the funnel, and are presented with more, higher priced products. As they continue to buy, they move closer and closer to your top-end offers, which make up the bottom of your funnel.

How Your Funnel Works

If you imagine your funnel as looking like, well, a funnel, it’s easy to see that your free content—at the top—is consumed by the largest number of readers. Below that, your extreme low-cost item (available only for the cost of an email address) attracts a smaller subset of the true freebie seekers. Next, your low-priced products bring in yet a smaller group.

Finally, as you near the tip of the funnel, only the most loyal of fans and customers will purchase your highest priced offers.

Your job, as the business owner, is to ensure that your funnel leads buyers naturally from the top, free offers all the way to the bottom. The more buyers you can keep in your funnel, the more money you will make.

Most new—and even established—business owners can easily envision the top of the funnel, but if you truly want your business to grow, you must master the entire process, and that starts with understanding what a funnel really is and how it works.

Over the next few weeks, I’ll be covering sales funnel in depth. Want to keep up? Sign up for my email list and you’ll get it first!

Do you use a sales funnel? Do you recognize one when you see it?

 

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Tailwind Makes Promotion Easier With Hashtags

Tailwind Makes Promotion Easier With Hashtags

*This post contains affiliate links. If you purchase their services I will earn a small commission that will in no way affect your pricing.

Most of you probably already know that when you are trying to promote your business you will likely need more than one tool to schedule content. I use a combination of free and paid tools to get my message in front of the right people.

Today, that just got a little easier with Tailwind. If you haven’t heard of Tailwind or think it’s just not for me you should take another look. Tailwind specializes in only two platforms: Instagram & Pinterest which just happen to be my favorite of all of them.

Tailwind saves so much time by allowing you to schedule in bulk. It automatically optimizes your Pinterest and Instagram schedules based on when your audience is most engaged. Saving you both time & money. Not only is it a remarkable scheduling tool it also has some awesome analytics because let’s face it, you also need to know what’s working and what isn’t.

Tailwind for Instagram automatically suggests the best hashtag for your posts! This is so helpful because if you’re on Instagram you know exactly how important hashtags are. If that wasn’t terrific all on its own they’ve recently gone one step further. You can now put those hashtags in the first comment right inside of Tailwind! What?!?

Here’s how it works:

  • Hop over to your Tailwind account and upload your post, drop in your caption and then type the # symbol to get predictive hashtag suggestions.
  • Click to choose or add frequently used hashtags from your list.
  • Check the box to move those comments from your caption to your 1st comment.
  •  Click “add to queue” to automatically schedule your post for the best time.

This is like scheduling on steroids! If you post to Instagram often you know how hard it is to come up with relevant hashtags. Do you find yourself making them up as you go along because you just don’t know what they are? Now, you don’t have to know Tailwind has this info built right in. It simply doesn’t get much better than this!

Pinterest & Instagram are quickly becoming the standout platforms for 2019. Loss of trust in Facebook and frustration at not being put in front of your tribe has people leaving in droves. Where are they going? Instagram & Pinterest!

Schedule like a pro with Tailwind! Want to give it a try? HERE YOU GO!

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Mindset Tricks of Successful Entrepreneurs

Mindset Tricks of Successful Entrepreneurs

Want to know what sets the uber-successful apart from the wannabe entrepreneurs?

It’s not money, or brilliant ideas, or even powerful friends.

All of those things (and more) are nice to have, but they’re not a requirement of success. What is a must-have, though, is a good attitude. Without the proper mindset, you’ll constantly be battling your own brain, and that’s exhausting.

  • You’ll allow yourself to believe your ideas are no good
  • You’ll remain convinced that you aren’t smart enough
  • You’ll be certain that someone else did it (whatever “it” is) better

And before you know it, you’ll have talked yourself right out of launching your new program, asking for a JV partnership, or writing your book. In no time at all, you’ll be back at your day job, working away on someone else’s business because you don’t have the confidence to create your own.

But a simple mindset change can make all the difference.

Dress for Success

Ladies, this one is for you. When we work at home, it’s easy to fall into a habit of wearing sweatpants and T-shirts to the office. After all, why dress up just for the dog?

But if you’re looking for a quick and easy way to instantly shift your mindset in the right direction, ditch the yoga pants and break out the lipstick. You’ll suddenly find you feel more professional, more confident, and sexier, too. (That last one won’t help your business, but it might just help your love life, and that can’t hurt, can it?)

Never Let Fear Drive Your Decisions

Too many would-be entrepreneurs operate with a scarcity mindset rather than approaching business from a place of abundance. Rather than telling yourself that you can’t afford to hire a virtual assistant or work with a coach, try reframing your thoughts.

Rather than thinking, “I can’t afford to attend that event,” ask yourself, “How can I earn the money to invest in this trip?”

Rather than saying, “I have to do everything myself because I can’t afford to hire a VA,” remind yourself that your hourly rate potential is much more than you’d pay a virtual assistant. Then fill those hours you’re saving by outsourcing with money-making tasks of your own.

By reformatting your thoughts, you’ll turn that negative money talk into positive solutions that help you grow.

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How To Correctly Breath Life Into An Old Post

How To Correctly Breath Life Into An Old Post

How To Correctly Breath Life Into Those Old Posts

Fall is fast approaching and for me, that always signals, fresh starts and new beginnings more than the New Year ever could. I guess it’s all the time preparing for new school years that it just seems like the time to put your best foot forward and get to work.

You clean up from Summer fun and get ready for folders and binders, shoes & clothes. I still love opening up a new notebook and imagining the stories and ideas among the lines and white space. New stories to tell, old ones to share, and limitless possibilities for the future.

It’s also time to take stock of how you’ve spent the last year and where you want to improve in the coming new year. As you’re doing that, it’s also a terrific time to figure out how you want your website to grow as well. A great way to do this is by checking your stats & making a plan.

You have a few golden nuggets buried deep in the bowels of your WordPress site that haven’t seen the light of day since Elvis was alive. Okay, maybe not THAT long, but you get my meaning. Maybe you wrote them when you first started out or you’ve figured out another way that the information can be presented or maybe you can solve a different problem altogether.

Well, I’m going to show you how to make those golden nuggets shine with the promise of new life! The first thing you’re going to do is go to your plugin tab on your dashboard and hit “Add new” in the search bar type in “Revisionize” make sure that it is compatible with the theme you are currently running and hit install. You’ll be prompted to activate and then you’re set to go!

After you have installed the plugin you want to go to JetPak back on your dashboard. Go to “Site Stats”. Scroll halfway down and to the right, you will see “top posts & pages” click on summaries and then “all time”. This will give you a list of every post that has been published along with the page views for each individual post.

If you don’t have JetPack or even if you do, you probably have Google Analytics. To check your highest ranking posts there you sign in to your GA account (it’s the same credentials as your Gmail account).  Scroll down the page until you see: What pages do your users visit? Here you can check your most popular posts.

First, go to your top ten posts and make a note of them. When you’ve done that then scroll to the bottom of the list and see which posts were the least performing. They are the ones that you want to work on first. Go into each post and update any changes that have occurred. Things like:

  • technology that has changed
  • a recipe that could be made healthier
  • an image that is old and dated
  • tips that could be added to

Once you have the post ready hit update and then right above the publish button you will now see a button that says revisionize. You’re going to want to click on that. Now, you can either publish it or schedule it for a date in the future. It’s like a brand new post now.

The way revisionize works is that it automatically creates a 301 redirect so that anytime someone clicks on an old link it will automatically take them to the new post. So, if say you had a pin on Pinterest for the original post and someone clicks on it, they will end up right on your brand new post!

I love this plugin and it’s made a huge difference in my page views on my older site TDAC. I did this with the 10 posts that have the least page views. I also went to the top ten and made any changes that I could. Freshened them up.

After, I’ve done that I use my social media scheduling tool SENDIBLE and TAILWIND APP to schedule all of my social media posts for three months at a time. I let the scheduling tool pick the best times and WAH-LAH I am done!

 

* This post contains affiliate links. I will save a small amount off of my monthly CoSchedule fees if you purchase from the link above.

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