Women In Biz #8 Esther Zimmer

Women In Biz #8 Esther Zimmer

 

Welcome to the eighth in our “Women In Biz All Around WordPress” feature that will run the 1st Sunday of every month. It’s a new series where we spotlight amazing women and the ways in which they have used WordPress to spread their message, sell their products, or provide valuable services.

The hope is to inspire other midlife women to build their online businesses and find what we’re all looking for; financial freedom, a lifestyle they love, and excitement they may have been missing! All of these women are current or former clients of mine who have inspired me over the years and I think they will inspire you as well.

This month, I have a special treat for you!

Esther Zimmer is one of the kindest women I know. She’s a truth-teller & has a way of putting into words what we all feel sometimes as either the grown women in our mirrors or the little girls in our hearts.

She doesn’t send newsletters, no way, not Esther. She sends love letters and that’s exactly what they are. Each month, I look forward to what amounts to an email from a much-loved friend on the other side of the pond.

Let me introduce to you, Esther Zimmer!

Tell us a little bit about you

I’m an Australian living in London with my American husband, David. Some say this makes my life complicated, I say it makes it interesting. I’m childless by choice, worked in corporate communications for over 20 years, as a personal stylist for three and almost seven years ago I started my self-directed recovery from disordered eating because I was tired of feeling like I was constantly at war with my body and food, and feeling alone and ashamed. I’d lived that way for almost 30 years.

Through my recovery, I wrote a far more powerful story for myself and I consider this to be one of my greatest achievements. Today I don’t diet and I love my body, but I’m still a work-in-progress; I fall over, I get back up, I’m constantly becoming and evolving and growing and I love that so much.

I recently spent a year on an incredible cycling adventure. David and I rode our bicycles from Turkey to Thailand (with the occasional plane, train, and automobile ride thrown in) and without an iota of cycle touring experience between us. It was one of the best things we’ve ever done!

Since May of 2019 I’ve been back in London, a city I was hoping I wouldn’t return to, at least not to live. However, here I am, so I’m treating my return as an opportunity to have a do-over, to live the London life I didn’t truly give myself permission to live my first 17 years here. I believe life is a precious gift and we must embrace the moment we’re in.

So, right now I’m looking at my life and figuring out exactly what my do-over looks like, whilst writing my first book – a travel memoir – consulting part-time and creating a gorgeous vision for the next iteration of my business. My best moments in life are the ones spent with the people I love.

What made you first decide to build a blog or website? How long have you had your site? 

I first started blogging in the summer of 2013 when I left a corporate career in communications to do what many people dream about: I launched my own business – as a personal stylist. My intention was to use that blog as a way to showcase my own personal style and styling skills. However, I soon discovered I wasn’t that interested in writing about style from that perspective and in the years I worked in the fashion industry I also became acutely aware of how destructive it is – to people and the planet – styling no longer felt like a fulfilling vocation. At the end of 2016, I closed my consultancy and thus, my blog. My business no longer aligned to my personal values and walking away from everything I’d created was one of the bravest – and best – choices I’ve ever made.

Since then I’ve been writing under my own name at estherzimmer.com because what I did learn from my first foray into blogging is that the writing I share publicly – as opposed to the words I write in my journal – help me figure out what I truly believe in and what’s important to me; it’s also been a great way to achieve closure on certain chapters of my life and at times, to make sense of the world. It’s also led me to connect with some fabulous people!

 

I’ve not been particularly prolific since I started writing under my own name as I’ve been travelling a lot, and maybe I never will be, but 2020 is the year I’m going to get back to writing consistently because I’ll actually be in one place! I have several series planned because I love to write that way – to create a body of work – rather than a random assortment of articles. I’m not sure why that works better for me, but I’ve decided I’m going to focus more on the things that feel good in my writing and my work from now on. Also, I’ll be using it as a way to showcase my writing when I start looking for an editor and later, a publisher for my book.

What is your niche?

My audience is typically women 45 and older who want to make the rest of their lives, the best of their lives. Women who know they’re not meant to be just one thing; they know they can love camping under the stars and city breaks in five-star hotels, they know they can paint their nails, wear stylish clothes and climb mountains. Women who refuse to choose between all the different, precious pieces of who they are.

I write a regular, personal essay series (newsletter) called “Truth & Clues” where I share the truth about my life a woman in her 40s who’s still trying to figure out her place in the world, and the clues I’m following as I take one step forward, followed by the next. I write about things I was taught not to talk about: Ambition, fears, mental health, menstruation, menopause, money, sex…you get the idea.

I write for women like me; women who long for human stories, the ones that make us feel a little less alone. If this resonates with you, please do subscribe at estherzimmer.com!

Of all of your blog posts or pages on your site which is your favorite?

I love this question because some people seem to consider it arrogant if you claim to love your own writing! But if you don’t love it, how can you expect anyone else to? So, I have two favourites, “Leaving London: Nothing is Wasted” because I made a lot of mistakes the first 17 years I lived in London and writing such a deeply personal piece helped me to close the chapter on those mistakes and view them as lessons instead.

The Jewels that are Buried Deep Within You” is my other favourite because journaling has been the foundation for everything I’ve created in my life. This blog post also came about after an afternoon of shopping in Hanoi when I picked up an exact version of a notebook I’d purchased six years before in London. You’ll have to read the blog post to see why that was a moment that took my breath away!What is your favorite social media platform and why?

I frequently feel like I’m a bit of an anomaly when it comes to social media. I love it (and met one of my most precious girlfriends through Instagram) but I don’t love the amount of time it takes up. I don’t hesitate to step back from using it if I feel like social media is taking time away from actually living my life. To be honest, I’ve not been active on any of my social media channels the past few months. I’m currently in the process of deciding what, how and when I’m going to use it going forward.

Also, I prefer to create a feeling of community and connection rather than having someone feeling like they’re just another face in the crowd, and this seems to be easier for me to achieve via email. I receive the most beautiful emails from my subscribers, have been offered some fabulous opportunities as a result of the personal stories I share and have met and become friends with readers from other countries, either because I’ve been visiting their part of the world, or they’ve been visiting mine.

I don’t like the word “newsletter” though, that feels so impersonal to me. I call my updates “personal essays” because that’s exactly what they are. I’m so tired of all the clichéd, everything-needs-to-be-a-lesson, self-help that’s being peddled right now. I want to know about the state of your heart, that’s what makes me feel a connection with you and if you have a business, buy from you.

Do you find WordPress easy to maneuver or do you avoid the back end like the plague?

If I apply myself I find it “reasonably easy” to manoeuvre, but I don’t enjoy figuring out the technical side of things. I often insist on doing everything myself though – because I am a closet control freak – but one of my resolutions for 2020 is to spend less time on things I don’t love, so I can spend more time on things I do. This means handing over “some” control! However, Rena is one of the best people I’ve worked with and has restored my faith in trusting others to do things they’re far better at – and more passionate about – than I am.

Is your site a business that makes money or a passion that makes your heart sing?

I’m not currently making money from my site so I guess that makes it a passion project. I’ve never been interested in advertising or doing paid or sponsored posts, however, but I do believe we get to choose what feels right for us individually. That’s just never felt right for me. Up until recently, I was selling an online course and I want to create more of those.

If you use your site for business what do you sell or what service do you provide?

I’m not selling anything right now as I’m expanding and updating the content of my first online course, which is designed to help you develop a journaling practice. I’m also in the early stages of creating two new online courses for 2020; one will guide you through “future writing”, a powerful writing practice I use in my own life. The other one is a course on how to style yourself, because what I learnt from my years as a stylist is that so many women struggle with this one thing we all have to do every damn day – get dressed – and that breaks my heart.

What is one thing you’d like people to know about you?

I care deeply about animal conservation – with a particular focus on elephant conservation – I worked as a volunteer at Elephant Nature Park (ENP) in Thailand earlier this year and I’m a UK Ambassador for ENP. Over 10 million tourists ride elephants in Thailand each year, but in order for an elephant to be tamed so it can be ridden, it literally has to have the wild beaten out of it when it’s just a baby. I recommend watching the documentary, “Love & Bananas”. Standing eye-to-eye with an elephant and feeding it bananas is a far more beautiful experience than sitting on top of one ever could be. It’s an experience that might even change your life forever.

Would you like a little more of Esther? Find her here:

FACEBOOK | INSTAGRAM | WEBSITE

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Women In Biz #7 Doreen McGettigan

Women In Biz #7 Doreen McGettigan

 

Welcome to the sixth in our “Women In Biz All Around WordPress” feature that will run the 1st Sunday of every month. It’s a new series where we spotlight amazing women and the ways in which they have used WordPress to spread their message, sell their products, or provide valuable services.

The hope is to inspire other midlife women to build their online businesses and find what we’re all looking for; financial freedom, a lifestyle they love, and excitement they may have been missing! All of these women are clients of mine who have inspired me over the years and I think they will inspire you as well.

This month I want to introduce you to Doreen McGettigan from DoreenMcGettigan.com. Doreen is an Author, a Writing Coach & a Writing Consultant. If you’ve ever thought about writing & publishing a book then Doreen is someone who you absolutely need to know!

For years, she has been a blogger who has lent a helping hand to other women who dream of becoming an Author. Offering advice & support to anyone who takes the time to listen. These days, though, she’s taken that a step further and by opening her own consulting business she can work with clients one on one giving them useful advice, important tips, and ideas that you may not have even considered!

Just like with anything in life when you put yourself in the hot seat you look for advice from the pros that have come before you and that’s exactly what Doreen is. A consummate professional, an encouraging consultant & also a pretty amazing friend. We’ve been blogging buddies for a long time, meeting at a Blogging Conference years ago, but after winning a contest in 2016 she became a client and has been ever since.

Let’s hear from Doreen:

Tell us a little bit about you

I live just south of Philadelphia, am married to a man I met on Match.com 13 years ago. (Its never too late) Together we have 5 kids and 13 grandkids. I’m a bestselling author, award-winning blogger, speaker and teacher. I help people write, publish and market books. I’m on the board of Family Promise (homeless organization) and I volunteer at the shelter and drive the van.

What made you first decide to build a blog or website? How long have you had your site?

I started my blog 8 years ago to connect with other writers while I was writing my first book.

What is your niche?

Writing/Publishing and Marketing. I also do some influencing, caregiving, travel and family stuff.

Of all of your blog posts or pages on your site which is your favorite?

Any that include my grandchildren.

What is your favorite social media platform and why?

Instagram because it’s so easy and Twitter second because I get most of my clients there and media requests.

Do you find WordPress easy to maneuver or do you avoid the back end like the plague?

I avoid it like the plague. There’s so much I wish I had time to learn.

Is your site a business that makes money or a passion that makes your heart sing?

Both for sure.

If you use your site for business what do you sell or what service do you provide?

I consult on all things writing, publishing and marketing. If you’ve ever said I could write a book, we should talk.

What is one thing you’d like people to know about you?

My motto is to spend more connecting with all types of people and zero time competing.
As a published author and consultant Doreen is giving a huge helping hand up to all of those future-writers out there who want to get advice from someone who’s been there and done that!

FIND DOREEN HERE:

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Women In Biz #6 Karen Schifman

Women In Biz #6 Karen Schifman

 

Welcome to the sixth in our “Women In Biz All Around WordPress” feature that will run the 1st Sunday of every month. It’s a new series where we spotlight amazing women and the ways in which they have used WordPress to spread their message, sell their products, or provide valuable services.

The hope is to inspire other midlife women to build their online businesses and find what we’re all looking for; financial freedom, a lifestyle they love, and excitement they may have been missing! All of these women are clients of mine who have inspired me over the years and I think they will inspire you as well.

This month I want to introduce Karen Schifman from Artful Amphora. I have longed to be an artist my whole life. I think that people who are given those gifts are spectacular & Karen is a prime example. Karen is also one of my longest clients. I maintain her website for her so she can concentrate on teaching & creating.

Artwork Property of Karen Schifman Artful Amphora.com

The piece above just tore at my heart. Even if you don’t live in California I think the massive fires they have experience tears at the heart of all Americans.

Tell us a little bit about you

I am an art historian, college professor, and mixed-media artist.

What made you first decide to build a blog or website? How long have you had your site?

I was writing a monthly column for an organization that I belong to entitled SCWCA (Southern California Women’s Caucus for Art). It seemed like a good place to archive my articles and then it developed from there.

‘Honoring Virginia’ property of Karen Schifman ArtfulAmphora.com

Amazing work! I  love this one as well. Well, actually I love them all! Check out the rest of her pieces HERE

What is your niche?

My column is “Women Around Town” and for the most part, provides details about women artists who are exhibiting in So. California. I also write about art that I encounter when traveling and things of special interest. I write once a month. I have an email list but also post on Facebook for a larger audience.

‘California Girl’ property of Karen Schifman Artful Amphora.com

Of all of your blog posts or pages on your site which is your favorite?

N/A

What is your favorite social media platform and why?

Facebook. That is where most of the people I know post. I have an Instagram account, however, I am not used to it quite yet.

Do you find WordPress easy to maneuver or do you avoid the back end like the plague?

I avoid the back end.

Is your site a business that makes money or a passion that makes your heart sing?

This is definitely a passion project.

If you use your site for business what do you sell or what service do you provide?

N/A

What is one thing you’d like people to know about you?

The one thing that I would like people to know about me is that I am passionate about art and supporting women artists.

Ladies can I get an AMEN?!? We need more people like Karen who want to build women up instead of tearing them down. Mentoring the women coming up behind her. As a woman, I just want to say thank you.

TWITTER | INSTAGRAM | FACEBOOK

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Women In Biz #5 Jeré Cassidy

Jeré Cassidy

 

Welcome to the fifth in our “Women In Biz All Around WordPress” feature that will run the 1st Sunday of every month. It’s a new series where we spotlight amazing women and the ways in which they have used WordPress to spread their message, sell their products, or provide valuable services.

The hope is to inspire other midlife women to build their online businesses and find what we’re all looking for; financial freedom, a lifestyle they love, and excitement they may have been missing! All of these women are clients of mine who have inspired me over the years and I think they will inspire you as well.

This month I want to introduce Jeré Cassidy from OneHotOven.com. I consider Jeré a good friend and most definitely a loyal client. Like the Contessa from the first feature, Jeré has been with me from the very beginning.

I’m always in awe of people who can create scrumptious meals & desserts from just about anything. Jere is that kind of woman. Her site is filled with amazing recipes, great tips, and enough food porn to keep you salivating for more!

 

Isn’t she beautiful?!? Here’s a little more about her:

Tell us a little bit about you

I seem to be a little bit of everything. I live in Sacramento and have the great role of being a wife and mother. When I am not in the kitchen baking you can find me in the garden or exploring Northern California.

What made you first decide to build a blog or website? How long have you had your site?

I am the ultimate foodie so I search far and wide to find great places to eat and learn about all our different kinds of foods. It’s an obsession.

What made you first decide to build a blog or website? How long have you had your site?

After I finished culinary school at the age of 52 I needed an outlet to use my cooking and baking skills. By heart, I am a baker, I love to turn my oven on and bake. That is why my blog is called “One Hot Oven” because my oven is on all the time.
My goal with the One Hot Oven blog is to show everyone how easy it is to bake at home. Homemade food is so much better than store-bought, so I make my recipes simple so everyone can be a successful baker.

What is your niche?

My niche is all about baking both sweet and savory foods, along with baking tips and tricks.

Of all of your blog posts or pages on your site which is your favorite?

The 12 Days of Christmas Tea Pairings has to be the hardest post I have done and is definitely my favorite. This post was updated for twelve straight days and each post showcased a dessert with a specific. tea. https://onehotoven.com/the-12-days-of-christmas-tea-pairings/

What is your favorite social media platform and why?

Right now Instagram is my favorite. There are so many foodies out there and I get a lot of engagement with so many people. It’s also my go-to place to see what is popular right.

Do you find WordPress easy to maneuver or do you avoid the back end like the plague?

I have a love-hate relationship with WordPress. There are certain things about it I totally understand and have learned over the years but I know my limits on messing with the back end.

Is your site a business that makes money or a passion that makes your heart sing?

I have started to make money on the site. It’s a slow process.

If you use your site for business what do you sell or what service do you provide?

Right now I only sell through affiliate links, but an E-book is starting to sound like it may happen soon.

What is one thing you’d like people to know about you?

I am a strong woman with lots of passions and a caring heart.
Very well said! That completely sums it up and is so true of Jeré. Are you looking for some mouth-watering goodies and make a new friend at the same time? Then hop on over to OneHotOven.com & no licking the screen.

INSTAGRAM | FACEBOOK | PINTEREST | TWITTER

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Women In Biz #4 Penelope Bianchi

Women In Biz #4 Penelope Bianchi

Welcome to the fourth in our “Women In Biz All Around WordPress” feature that will run the 1st Sunday of every month. It’s a new series where we spotlight amazing women and the ways in which they have used WordPress to spread their message, sell their products, or provide valuable services.

The hope is to inspire other midlife women to build their online businesses and find what we’re all looking for; financial freedom, a lifestyle they love, and excitement they may have been missing! All of these women are clients of mine who have inspired me over the years and I think they will inspire you as well.

This month I want to introduce Penelope (Penny) Bianchi from McCormickInteriors.com. Penny is a long-time client of mine who is an interior designer extraordinaire. She designs for the rich and famous as well as for friends and relatives. She has been featured on countless TV & magazine pieces.

Penny is a strong woman who doesn’t let life get her down. Over a year ago, she was evacuated from her home because of extensive fires in her Montecito neighborhood. She spent Christmas in a hotel with her husband and dogs while firemen worked to keep her home safe.

I’m happy to say that they did save her beautiful home, but just a few months later she was evacuated again when torrential rain caused devasting mudslides that destroyed so many places around her house. Luckily, while suffering massive damage her house still stood and she began the arduous work of removing tons of mud and debris. She handled these traumas with such grace that it really spoke a lot to who she is as a person.

Let’s hear from her:

Tell us a little bit about you:

I have been an interior decorator for fifty years. I love it. I lived in Pasadena, California for my whole life until 23 years ago we moved to Santa Barbara. I have clients still in Pasadena, as well as Santa Barbara.

 What made you first decide to build a blog or website? How long have you had your site?

My niche is a small group of affluent residential customers. 

Of all of your blog posts or pages on your site which is your favorite?

My gallery is my favorite pages of my website. It shows very different houses I have decorated over my career. I think they are all timeless and do not look trendy or dated. That is my goal. 

What is your favorite social media platform and why?

Instagram because it is so visual. 

Do you find WordPress easy to maneuver or do you avoid the back end like the plague?

Easy to maneuver

Is your site a business that makes money or a passion that makes your heart sing? 

A business that has been very successful for a long time. 

If you use your site for business what do you sell or what service do you provide?

I do not advertise or sell from my website but rather, tell my prospective clients to see my work. Sometimes, clients find me by seeing my work on my website. 

What is one thing you’d like people to know about you?

That my goal is to decorate and furnish people’s houses beautifully and to reflect them and their lives I avoid trends and believe in investment quality furniture and accessories

In Montecito, she lives next to celebrities like Oprah Winfrey (who is her next-door neighbor), Ellen Degeneres, & Rob Lowe!

FACEBOOK | INSTAGRAM | PINTEREST

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What’s Your ‘Tech-Nality’?

What’s Your ‘Tech-Nality’?

If you’ve been a follower of The Blogging 911 for any length of time you know that technology is our mainstay.  You’ll never hear me say, “I wish we still had landlines” or “I wish we still did it the “old” way”.

NEVER. GOING. TO. HAPPEN!

I use it constantly and life would be so much harder not to mention a whole lot more boring without it. I mean come on where would we be if we couldn’t share what we ate for breakfast in a swoon-worthy photo on Instagram or create an email sequence that will explode your following or even sell those amazing products without that shopping cart.

In today’s world, you cannot even begin to build a business without mastering at least some of the basics of technology. Some people hate it, some love it, but EVERYONE has to use it.

I love to find new ways to make technology fun for people.

For the last few months, I’ve been working on a fun, new quiz that will lead you down a path to your “technology-personality” hence the name “Tech-Nality” quiz! At the end of the quiz, you will receive a .pdf with your technology personality and a collection of things that can only help you in your day-to-day business.

I’ve created 3 unique personalities and embellished them with attributes which I feel are important to you. Each personality has been born to make your life simpler, give it more style, & help you create the lifestyle with which to build a successful business.

First off, there’s Serephina:

Serephina is a free-spirit and lives to create. She’s authentic & brave while being honest & resourceful. Meet Serephina:

Next is Addison (or Addi for short):

Addi is all about productivity. She is driven & self-sufficient, but also caring & strong. She is not afraid of hard work and knows that some things are worth fighting for.

Meet Addison:

& last, but certainly not least is Isabella.

Isabella is tough, independent but not afraid to gamble on a good idea. She trusts with all of her heart, but she’s nobody’s fool. Meet Isabella:

Which one is closest to your personality? Have you taken the quiz yet?

 

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