Women In Biz #4 Penelope Bianchi

Women In Biz #4 Penelope Bianchi

Welcome to the fourth in our “Women In Biz All Around WordPress” feature that will run the 1st Sunday of every month. It’s a new series where we spotlight amazing women and the ways in which they have used WordPress to spread their message, sell their products, or provide valuable services.

The hope is to inspire other midlife women to build their online businesses and find what we’re all looking for; financial freedom, a lifestyle they love, and excitement they may have been missing! All of these women are clients of mine who have inspired me over the years and I think they will inspire you as well.

This month I want to introduce Penelope (Penny) Bianchi from McCormickInteriors.com. Penny is a long-time client of mine who is an interior designer extraordinaire. She designs for the rich and famous as well as for friends and relatives. She has been featured on countless TV & magazine pieces.

Penny is a strong woman who doesn’t let life get her down. Over a year ago, she was evacuated from her home because of extensive fires in her Montecito neighborhood. She spent Christmas in a hotel with her husband and dogs while firemen worked to keep her home safe.

I’m happy to say that they did save her beautiful home, but just a few months later she was evacuated again when torrential rain caused devasting mudslides that destroyed so many places around her house. Luckily, while suffering massive damage her house still stood and she began the arduous work of removing tons of mud and debris. She handled these traumas with such grace that it really spoke a lot to who she is as a person.

Let’s hear from her:

Tell us a little bit about you:

I have been an interior decorator for fifty years. I love it. I lived in Pasadena, California for my whole life until 23 years ago we moved to Santa Barbara. I have clients still in Pasadena, as well as Santa Barbara.

 What made you first decide to build a blog or website? How long have you had your site?

My niche is a small group of affluent residential customers. 

Of all of your blog posts or pages on your site which is your favorite?

My gallery is my favorite pages of my website. It shows very different houses I have decorated over my career. I think they are all timeless and do not look trendy or dated. That is my goal. 

What is your favorite social media platform and why?

Instagram because it is so visual. 

Do you find WordPress easy to maneuver or do you avoid the back end like the plague?

Easy to maneuver

Is your site a business that makes money or a passion that makes your heart sing? 

A business that has been very successful for a long time. 

If you use your site for business what do you sell or what service do you provide?

I do not advertise or sell from my website but rather, tell my prospective clients to see my work. Sometimes, clients find me by seeing my work on my website. 

What is one thing you’d like people to know about you?

That my goal is to decorate and furnish people’s houses beautifully and to reflect them and their lives I avoid trends and believe in investment quality furniture and accessories

In Montecito, she lives next to celebrities like Oprah Winfrey (who is her next-door neighbor), Ellen Degeneres, & Rob Lowe!

FACEBOOK | INSTAGRAM | PINTEREST

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Step-by-Step Sales Funnel Planning

Step-by-Step Sales Funnel Planning

 

Feeling overwhelmed at the thought of setting up your sales funnel? You’re not alone. Many online business owners fail to properly plan out their funnel, and it shows.

They have an opt-in incentive that doesn’t appeal to their audience.

Their follow-up emails don’t flow naturally from the opt-in.

Messages are unbalanced—either too many sales pitches or not enough. Even worse, the offers don’t match the market.

Making these mistakes is common, so if you recognize yourself here, don’t feel bad. The good news? There’s an easy fix.

Step 1: Survey your market

All too often we think we know what our readers and potential buyers want, but in reality, we’re simply guessing. We make the mistake of believing that we are our market, but that usually is not the case.

The only way to know for sure what your market truly wants and needs is to ask them. Set up a simple survey (even a Google form will work) and ask your blog readers, social media followers, and email list to give their opinion.

Do this right, and you’ll know exactly what you should be offering your audience, plus, you’ll know that language to use on your opt-in page.

Step 2: Create your opt-in

Now that you know what your market needs, it’s time to create your opt-in incentive. Keep in mind that readers today seem to prefer simple, easy-to-digest offers rather than 200-page eBooks or 7-part video series. This makes your job a bit easier, too.

Some popular choices for opt-in incentives include:

  • Checklists
  • Worksheets
  • Resource guides
  • Video training
  • Webinars
  • Audio downloads

 

Step 3: Map out your autoresponder

Every good opt-in incentive should be followed up with a series of emails that build on the material. If you’ve offered a resource guide, for example, then your follow-up emails might include usage tips for each of the resources, or case studies that show how others have benefited from using the tools.

Step 4: Make an offer

Arguably the most important part of your funnel, your offer must be the logical next step for readers to take. They’ve worked through your opt-in incentive, read and acted on your emails, and they’re hungry for more. Time to make your offer.

Just like the other pieces of your funnel, your coaching offer needs to be the answer to your readers’ most burning questions. If you consider your opt-in and follow-up series to be the “lite” version, then your coaching offer is the premium package. Bigger, beefier, and the perfect next step.

Before you post your first opt-in code, take some time to map out your funnel according to these steps, and you’ll not only fill your funnel faster, but you’ll close more sales along the way.

 

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Women In Biz All Around WordPress #2

Women In Biz All Around WordPress #2

Welcome to the second in our “Women In Biz All Around WordPress” feature that will run the 1st Sunday of every month. It’s a brand new series where we spotlight amazing women and the ways in which they have used WordPress to spread their message, sell their products, or provide valuable services.

The hope is to inspire other midlife women to build their online businesses and find what we’re all looking for; financial freedom, a lifestyle they love, and excitement they may have been missing! All of these women are clients of mine who have inspired me over the years and I think they will inspire you as well.

Last month, we featured The Contessa from The Vintage Contessa. You can find that interview right here.

This month I want to introduce you to Carol Cassara who is not only one of my clients but also one of my very best friends! When we started a conversation about her new business idea I don’t think either one of us realized that it would become the business it is today. She’s an in-your-face, no-bullshit, tell-you-like-it-is powerhouse, who also has an innate kindness that makes you feel as if you’ve been friends forever.

Her business A HEALING SPIRIT.ORG is a service & product based business that helps people work through their grief or dealing with a diagnosis of any kind. From her thoughtful Condolence Gifts to her beautiful hand-crafted Pet Memorial Candles she is changing the way we deal with inevitable situations.

Here are the questions and her answers:

 

1. What made you first decide to build a blog or website? How long have you had your site?

My first website, carolcassara.com, was for my personal writing and still is. I started it in 2008 because it seemed the best way to get some of my writing out there and accessible. And of course, there is a Portfolio page so editors can see examples of my work.

When I started A Healing Spirit in 2017 I knew it would be web-based and so AHealingSpirit.org was born.

 

2.  What is your niche?

My work at A Healing Spirit is all about health and wellness. My products help people who are grieving or healing—everything from beautiful printed products and gifts to crystal-studded candles that are so pretty they lift my mood when I just look at them.

On top of that, I am a hypnotherapist and work with clients who have anxiety, insomnia, chronic pain, migraines or who want to break a habit. As if that’s not enough, I am a past life regressionist and I can help people connect to “the other side,” as in “the afterlife.” Whew! It always sounds like a lot when I describe it, but I love every bit of it and have had some of the most interesting client experiences you could imagine.

I blog at AHealingSpirit.org/blog/ about spirituality, nutrition, mind-sets, manifesting, serious health conditions and of course, grief.

These beautiful, original condolence gifts are geared to help work through the grief that comes with any loss. Instead of flowers, these make wonderful gifts.

3.  Of all of your blog posts or pages on your site which is your favorite?

Oh my gosh, you’re asking me to choose which of my babies is my favorite!! I can’t!  I love my Regressions page because it explains what past life regression is all about and of course, I love guiding clients to their past lives. Like you, Rena!

Right now, I am so excited about my Summer Cocktail Series candles with sea glass, shells and flowers—they are so bright and colorful and mood-lifting—it makes me happy to see photos of the candles I’ve already made.

And then again, I love the inspirational posts I do at AHealingSpirit.org/blog/  and…and…you see? How can choose just one?

 

4.   What is your favorite social media platform and why?

I love Facebook. I’ve met so many fabulous women that way and it’s sad to see the company mess with it so much that if you don’t buy an ad most of your friends don’t see your posts.  

5.  Do you find WordPress easy to maneuver or do you avoid the back end like the plague?

What’s WordPress? Only kidding! I hate all that back end stuff and love having someone in charge who knows how to do it and is an expert.  I want nothing to do with any technical stuff!

6.  Is your site a business that makes money or a passion that makes your heart sing?

My site will never make me rich—because I keep my prices affordable—but it is a passion that consumes me. Helping people really makes my heart sing and there’s no end to the ways I want to do that.

7.  If you use your site for business what do you sell or what service do you provide?

I’ve already talked a bit about what I do but my latest thing is putting together retreats for women. I can’t even tell you how excited that makes me!

 

8.  What is one thing you’d like people to know about you?

The one thing I’d like people to know about me is that I live out loud! But then again, you just have to meet me to know that! I embrace all of life, the good and the bad because I know there is a bigger purpose to it all.

Also, I am a sucker for a cute dog.

You can find Carol here:

 

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Women In Biz All Around WordPress A New Monthly Feature!

Women In Biz All Around WordPress A New Monthly Feature!

Welcome to the first piece in our “Women In Biz All Around WordPress” feature that will run the 1st Sunday of every month. It’s a brand new series where we spotlight amazing women and the ways in which they have used WordPress to spread their message, sell their products, or provide valuable services.

The hope is to inspire other midlife women to build their online businesses and find what we’re all looking for financial freedom, a lifestyle they love, and excitement they may have been missing! All of these women are clients of mine who have inspired me over the years and I think they will inspire you as well.

In the very first of the series, I want to introduce you a lady very dear to my heart and one of my very first clients! She was instrumental in the creation of the “Luxury Maintenance Plan” that I provide to her and others just like her. Well, no one is quite like The Contessa aka Elizabeth Kirkpatrick! She is the best case of originality.

Her site The Vintage Contessa.net is everything you would expect from an Italian Contessa and much, much more. She’s one part fashionista and one part country farmer and that’s only a small portion of what this beautiful woman possesses! From the very beginning, she has reminded me of Jackie O! Both stunningly glamorous and amazingly down to earth! She’s one of my favorite people and once you meet her she’ll be one of your favorite’s too!

1. What made you first decide to build a blog or website? How long have you had your site?

I had an ANTIQUE SHOP and decided I needed to advertise my wares. So a website was built for THE HEN HOUSE. Once I closed my doors I thought “NOW WHAT DO I DO WITH IT?”I was reading a couple of blogs at the time and thought well, I could talk about myself and see how that goes or possibly sell online! That is how THE Vintage Contessa.net came to be. MY guess is going on seven years that I have been puttering away on the BLOG.

2.  What is your niche?

GOOD QUESTION! I talk about every day living from Food to clothes, the garden to Manners! Mostly, I write about what I do who I meet where I go. Today I met CHRISTY TURLINGTON’S SISTER unbeknownst to me at THE TIME! I’m a CHARACTER so I guess you could say my niche is HOW I LIVE!

3.  Of all of your blog posts or pages on your site which is your favorite?

ON the HOME page if you click up top on LA CONTESSA than click on PORTRAIT SHOOT IN PARIS!THAT would be MY favorite photos ever and a Memory I will cherish the rest of my Life as I was with my TWO SONS who I showed PARIS too for the first time! We were captured inside and outside of THE LOUVRE with CHICKENS!!!! You can see me feeding The Chickens just like the DUCHESS of DEVONSHIRE did in her BALL gown………..A ball gown would have taken up to much space in the luggage so I settled on a red jersey dress with a Taffeta Opera Coat!

4.   What is your favorite social media platform and why?

INSTAGRAM.Hands down……. WHY?Because I can travel the world from the comfort of my home each day and have my breath TAKEN AWAY time and TIME again! One can also find FRIENDS through Instagram as we seem to find our TRIBE there.IT can be a Time SUCKER so be careful……….

5.  Do you find WordPress easy to maneuver or do you avoid the back end like the plague?

“AVOID LIKE THE PLAGUE”!!!! That’s why I have RENA! I have NO desire to know how things work and the technical stuff. I just want to CREATE HUMOR and have FUN! I am definitely MORE of a CREATIVE PERSON than a FIX IT GAL!

6.  Is your site a business that makes money or a passion that makes your heart sing?

I think my site is THE ONLY BLOG LEFT that does NOT MONETIZE. Maybe I am making a mistake but I can tell YOU this those blogs that have the ADS in them drive ME CRAZY! I think The ADS is ONE BIG REASON BLOGS ARE NOT EXISTING TODAY! It is very confusing sometimes to find the rest of the POST when an AD is telling you to CLICK HERE! MY BLOG is for FUN and it is a PASSION. I get EXCITED every time I hit PUBLISH! I think of it as a diary of my LIFE! Plus, The reader gets to watch me AGE!

7.  If you use your site for business what do you sell or what service do you provide?

NO BUSINESS…………. I do like to suggest how you can dress to cover the exercise gear from time to time. My AGELESS STYLE POSTS that I do with another blogger have been a HIT!More for the middle-aged women and what products they are using and clothes they like is shared on the blog once a month! Tune in and SUBSCRIBE and give me TRY…………THEVINTAGECONTESSA.NET

8.  What is one thing you’d like people to know about you?

I AM A SHY PERSON! Believe it or NOT!

Now that surprises me! The Contessa never fails to bring a smile to my face. She’s gracious, elegant, and just lovely all around! Check her out for yourself!

THEVINTAGECONTESSA.NET

You can also find her on Facebook & Instagram!

 

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Is Speed Important For Online Stores?

Is Speed Important For Online Stores?

E-commerce infographic about site speed for e-commerce

Online sales are on the rise and e-commerce is expected to grow at a much faster rate than offline retail. With this in mind, it’s hardly surprising that more and more businesses are working hard to build a strong online presence that often includes opening an e-shop.

Important as online stores are, there’s still a lot of misconception about what factors improve the odds for online success.

Take website speed for instance. Though many online marketers believe it is somewhat important for their businesses, they are unaware of the extent it impacts websites.

The gurus of web hosting reviews at the Hosting Tribunal created the fact-packed infographic below to show the latest stats about how page loading time affects online stores.

Meanwhile let’s bust some misconceptions related to speed and e-shops.

For starters, did you know that slow page load time negatively affects your total page views and bounce rate?

Research shows that for every second delay in page loading, you will have 11% fewer page views. Additionally, the bounce rate probability rises sharply with every small increase in page load time.

For instance, sites with load times of 5 seconds have the bounce rate probability of 90%. For sites with load times of 10 seconds, this figure is 123%. So, a 5-second delay in page loading causes bounce rate to increase by a whopping 33%.

But that’s not all. Majority of viewers who choose to stay for longer periods of time on slow online stores are likely to be unhappy with their site experience and as a result never shop there again.

52% of online shoppers rank site speed as an important loyalty factor and 64% of them will take their business elsewhere if their on-site experience is below-par.

A slow web page also means a high cart abandonment rate, which measures the number of people who add an item to their shopping carts but leave without completing the transaction.

All in all, slow page loading affects your online store in many ways. So what are you waiting for? Take a look at the graphic below and apply corrective measures immediately if your site is slow and sluggish.

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Help Your Blog Shine Using Color Psychology

Help Your Blog Shine Using Color Psychology

Colors are everywhere! It’s hard to imagine a world without color, and even harder to measure their impact in our everyday lives. However, the impact is undeniable, and blogging, web design, branding, marketing, and sales are not immune to it. It is well known that colors have an effect on human moods and emotions, which in turn affect decisions and behavior. This effect is the fascinating subject of color psychology and understanding it can be an incredibly useful asset when optimizing your blog.

 

DesignAdvisor has researched this topic and put together an informative infographic on 40 facts about the psychology of color. If you’re looking for ways to boost your blog, it’s well worth considering the color psychology factor. Here are three questions and answer to help you explore this topic and assess how it’s affecting your blog design.

 

What messages are associated with different color?

 

First of all, let’s consider the underlying meanings and messages behind the most frequently used colors:

·         GREEN: Just like grass and trees in nature, the color green gives a message of growth and health. Green is a calm and soothing color with an element of freshness. It works well in the household, finance, agriculture, technology, and energy sectors among others.

·         BLUE: Blue tends to be a firm favorite across the board. Its message is one of peace and tranquillity, and it symbolizes security, trust, reliability, and productivity.

·         RED: The color of passion and excitement, red has been proven to increase the observer’s heart rate in some cases! Red conveys a bold and lively message which can also give a sense of urgency and speed.

·         YELLOW: Bright and cheerful like the sun, yellow is an energetic color which speaks of competence and intelligence. It can even arouse hunger pangs making yellow an ideal color for food outlets and catering businesses.

·         ORANGE: Another warm and energetic color, orange sends a message of confidence, enthusiasm, and ambition. It is popular with technology and healthcare brands.

·         PURPLE: The color of royalty, purple symbolizes wealth, power, authority and sophistication. It is often used in the health and beauty industry, for anti-aging products, as well as in finance and various other industries.

·         PINK: This attractive color’s message is one of warmth, sensitivity, sincerity, respect, and sophistication. It also gives the sense of possibilities.

·         BROWN: Brown is a solid and earthy color. It works well if you want to convey a message of ruggedness and durability.

·         BLACK: Black is a classic – ever elegant and sophisticated, often giving the message of wealth and luxury as well as carrying the weight of power and authority.

·         WHITE: White is the ultimate symbol of purity and perfection, and it also gives a fresh and clean look. It works wonderfully as an accent color.

Do my color choices align with my blog’s intended message?

Now that you know the ideas and feelings commonly associated with each color ask yourself how your blog’s color scheme matches up. Have you chosen shades that correspond to your blog’s themes and messages you’re trying to convey? Perhaps your chosen colors have been sending a contradictory message all along. Now might be a great time to rethink your blog design with color psychology in mind. Perhaps after reading this far, you feel convinced that you have chosen the right colors, but for some reason, your readership response is not as high as you would like it to be. If this is the case, here is a bonus question for you to consider.

What color is my CTA button?

Who would have thought that the color of your call to action button can make a huge difference to the number of clicks you are likely to get? Indeed, case studies have confirmed that simply changing the color of the button can cause a marked improvement. Whether you are asking your readers to subscribe to a newsletter, sign up for an ebook or perform another desired action, it’s all about visibility and standing out on the page. The colors which work best for a CTA button are usually orange, red, yellow or green. So what color is yours?

For more information on color psychology in branding and digital marketing, check out the infographic below!

The Color of Psychology

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