The first part of learning any new program is figuring out what is the meaning of the different terms used and nothing can look more foreign than the inside of your Google Analytics dashboard! Can I get an amen?
I’ve put together a list of terms that you should make yourself familiar with if you’re going to understand what’s happening on your website or mobile APP. If you don’t understand it, how can you use it effectively to grow your blog or business? I’ve also created a downloadable .pdf that you can get by signing up for my newsletter along with a lot of other tutorials and .pdfs inside my Resource Library! So don’t forget to sign up!
ACQUISITION: Where do your visitors come from? Your acquisition is the search engine, social media, referring websites & campaigns that generated the traffic to your site.
ANALYTICS: The systematic computational analysis of statistics & data or information resulting from the systematic analysis of statistics or data.
ATTRIBUTION MODELS: Because Analytics attempts to answer a variety of questions about user behavior, it uses different calculation types or attribution models to arrive at the data that you see in the reports. Think about each Analytics report as a response to a particular kind of user analysis question. Often, these questions fall into distinct categories:
Content: How many times was a particular page viewed?
Goals: Which pages URLs contributed to the highest goal conversion rate?
Ecommerce: How much value did a given page contribute to a transaction?
Internal Search: Which internal search terms contributed to a transaction?
AUDIENCE: The people who visit your website.
BEHAVIOR: What are your visitors doing when they get to your site. Behavior analytics show you what pages were visited, how much time was spent on them, and how visitors navigate your website.
CONVERSIONS: Are your visitors taking action? These statistics indicate the site’s performance against its goals.
DASHBOARD: Dashboard is the screen that shows all of the data in your analytics account. You can easily customize your dashboards to show the data you want at the click of a button. You can even set up email notifications.
DIMENSIONS: Attributes of your data. For example, the dimension City indicates the city, for example, “Paris” or “New York”, from which a session originates. The dimension Page indicates the URL of a page that is viewed.
EVENT TRACKING: You can track actions, clicks, even when visitors don’t go to a new page. With some quick adjusting, you can track whether or not a video, tab on a page, and the amount of time spent in certain areas.
EXCLUDE BOTS & SPIDERS: Go to “view setting” in your admin section and check the “bot filtering” box. This will make your data more accurate by excluding traffic from robots like Googlebot.
FUNNELS: A series of pages as goals to see how far visitors make it through the process and figuring out the holes where they might be dropping off. Funnels are useful for optimizing multi-step processes like e-commerce checkout.
GOALS: You define goals in GA to create important conversion metrics. The best way to do this is to track conversion rates on your thank you pages.
HITS: An interaction that sends data to analytics. Page tracking is the most common. Even tracking is also a hit.
IN-PAGE ANALYTICS: Shows the percentage of visitors who clicked on links or buttons on specific pages.
KEY PERFORMANCE INDICATORS(KPI’s): They measure each action that leads to success.
LANDING PAGES: Your landing page report shows you were visitors begin, whatever the traffic source might be.
METRICS: A standard for measuring or evaluating something, especially one that uses figures or statistics.
NOTES: You can make notes in GA by adding annotations to your timeline to indicate when marketing events happened (email sends, site updates, etc.).
OVERVIEW: Each section of GA offers an overview report, which presents high-level data to enable basic but quick health checks.
PAGES: The “ALL PAGES” report inside Behavior revels metrics per individual URL’s. Examining pageviews, time on page, and more, will help you determine the performance of your content.
QUERIES: A key report for SEO, queries (in Acquisition and Search Engine Optimization)shows keyword rankings, impressions, clicks, and click through rate (CTR).
REFERRALS: Also found under Acquisition, reveal your traffic sources. The analytics here enable you to assess the quantity & quality of visitors from other websites.
SECONDARY DIMENSION: This feature enables you to add data from one report into another as a second column giving you the ability to cross-reference relevant metrics.
TIME-ON-PAGE: The best measurement of engagement. You can assess which content is or isn’t sticky to apply to your customer experience analysis.
USERFLOW: You can track actions, even when visitors don’t go to a new page. With some programming you can track clicks in videos, tabs on pages, & time spent in specific areas.
VIEWS: The 5 ways to see the data of any report. Toggle the buttons on the top right to see the data (the default), percentage, performance, comparison, and pivot views.
WEB PROPERTY ID: Your web property ID is a tracking code that identifies your website with a seven digit account number followed by the two digit property number. It looks like this UA-0000000-01.
YOURSELF: You want to exclude yourself on your own site. Simply create a filter in the ADMIN section add the IP address of your self or your network.