Google analytics…when I mention those two little words I usually get one of two reactions.
- Fear, you start sweating immediately, chewing your nails like a ten-year-old who didn’t do their homework.
- Yawning, your eyes glaze over and all you hear is womp, womp, womp.
I am a geek, I admit it, I love looking at my Google analytics account. There are so many stories to be told in the middle of the bars, graphs and pie charts. You just have to learn to speak the language first. Dimensions, metrics, properties they all mean something in GA and over the next month I’m going to show you how to track your own success in Google analytics.
The three things that make GA so popular
- It’s free
- It’s easy
- It’s powerful
Google Analytics helps you find answers, but it isn’t THE answer. It’s only a tool. You’re using analytics data to tell a story.
How can we use analytics?
- To generate ideas.
- To understand what is working.
- To fix things that are not working.
- To improve results.
- Tells our customer story.
- Calculate our value.
- To justify & encourage investment.
- To see into the future.
- Send data to Google’s servers.
- Make sure our data is clean.
- Define our success points.
SEND DATA TO GOOGLE’S SERVERS
- Create a free Google analytics account. If it’s your first time consider using Google’s Tag Manager. It’s very easy.
- Add your unique tracking code to the <HEAD> section on your website.
- Decide whether you are tracking a website or an APP.
- Learn about your audience.
- DO NOT TRACK YOURSELF. It is very important that you do not track yourself as this will skew the view you get. The first step is figuring out your own IP address. It’s very simple, Google, “what’s my IP address?” and it will give it to you. Write it down somewhere. Go into your analytics account under administration. (Gear symbol at the bottom of the dashboard). Under the VIEW section go down to FILTERS. You want to ADD A NEW FILTER and then you’re going to go to the first box and hit the EXCLUDE button, to the second section that says TRAFFIC FROM IP ADDRESSES which will open a box underneath. This is where you put the IP address that you wrote down from your Google search. In the third box you must decide if it should be EQUAL TO, STARTS WITH, ENDS WITH, OR THAT CONTAIN. Choose equal to in this situation. Your analytics will no longer count the times that you go to your website. If you have employees then each IP address should be added separately.
What is the purpose of your website?
Once you decide on the purpose of the website break it down into the things that directly generate income (MACRO GOALS) and the positive activities that don’t directly produce revenue (MICRO GOALS). You can have up to 20 goals.
What can be tracked?
- Content performance – Answers the question – What content is performing best?
- Custom dashboards – Create your own or upload from the Analytics Solutions Gallery.
- Advanced Segments – Track performance by visitor segments.
- Social Value Reports – Measure the value of social traffic.
- Track mobile, websites, and APPS.
- Offline marketing.
- Video plays.
- Phone calls.
- CRM integrations.
- Cross-device tracking
Pretty much any marketing activity can be tracked within Google Analytics.
Last month, I became a Certified Google Analysist after many months of studying culminating with a huge test to get my certification. I now offer those kinds of services here at The Blogging 911! If you’re interested in checking out my services visit the Analytics page.