Google analytics can be a hairy beast, but it’s the best place to get the true story of how well your website or online business is performing. There is so much information that can be learned, but first, you have to understand the language. If you missed my last post “Coming To Terms With Google Analytics” you should read it first.

If you run an e-commerce site and you use a lot of tags I suggest going with Google Tag Manager. It will make your struggles a little easier. If not the regular analytics account will be your best bet. I made a short video showing how to upload the code to your website if you’re using the Genesis Framework (which you should be).

If you don’t have the Genesis Framework on your site you can still put your code in, but I suggest downloading the “Headers & Footers” plugin. This makes it easy to copy your code into your website without having to tackle php. It is also the way to verify your website with Pinterest or add javascript for your ads.

If you don’t have the Genesis Framework and you don’t want to add another plugin then you need to follow these steps. I want to warn you though, this can break your site. You have to get the code in just the right spot, but don’t worry I’ll show you how right here!

Now that you’re all hooked up the next thing you need to do is to filter out your IP address. Go to Google and type in “What’s my IP address?” You will then get a long string of numbers and symbols. That is your online address. Copy that and then follow these instructions:

We’ve installed the GA code using Genesis, the Header’s or Footers plugin, or copying it directly into your Header function file and we’ve learned how to filter out our IP address. That’s it for today but in the comments below what things would you like to learn about? As always you can always email me with your questions! Just send your emails to

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