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Last week, I started this Google Analytics series by showing you how to connect it to your website. Once you do that it will take time to record the statistics. Google Analytics doesn’t go backward! You won’t be able to check statistics from the past, but in just a few days or weeks will give you a snapshot of how you’re website. The longer that you have it connected the clearer that snapshot will be.

I completely understand that for some just looking at the GA dashboard is stressful. It’s almost like a foreign language until you start to understand the amount of information that you can find about your website, your sales, your readers, or whatever you’d like to track. Today, I’m going to show you how to find that information quickly and explain things that you might not understand.

The Main Dashboard

The first thing you need to do is to go HERE & learn the terms that you’re going to have to know to make any sense of data. Some of the information that is in GA are things that you really don’t need. Unless you’re running a larger eCommerce site. This is for bloggers and small businesses who need valuable information about

  1. How many people come to the website?
  2. What they do when they get there?
  3. What they are interested in?
  4. What is working & what needs improvement?

This will allow you to create content that your readers want. For a small business, it could help you decide when and what to put on sale. Who to target you’re marketing toward and understand what it is they need and most importantly how you can help then achieve it.

screenshot of Google Analytics dashboard

My screenshot is a little blurry, but you can see there is a lot here. Let’s go over where to find the important facts.

Google Analytics screenshot

AUDIENCE>>OVERVIEW:
  • How many people come to your website?
  • How long they stay there?
  • How many are new visitors and how many are returning visitors?
DEMOGRAPHICS>>OVERVIEW

Marketing has to be different depending on the audience.

INTERESTS>>OVERVIEW

You wouldn’t sell to a man the same way you sell to the women (just ask the creators of the tampon tax)! Unlike that example, there are reasons why you need to know your audience ages. Something that interests me at 50 would bore my daughter to death who is 28. My husband plays softball…me…not so much.

Learning how to read the language of analytics can help you drill down the best marketing approach for your individual readers. Next week, I’ll show you how to integrate GA and get even more information!

Do you still have questions? Comment down below!

Rena
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