Colors are everywhere! It’s hard to imagine a world without color, and even harder to measure their impact in our everyday lives. However, the impact is undeniable, and blogging, web design, branding, marketing, and sales are not immune to it. It is well known that colors have an effect on human moods and emotions, which in turn affect decisions and behavior. This effect is the fascinating subject of color psychology and understanding it can be an incredibly useful asset when optimizing your blog.
DesignAdvisor has researched this topic and put together an informative infographic on 40 facts about the psychology of color. If you’re looking for ways to boost your blog, it’s well worth considering the color psychology factor. Here are three questions and answer to help you explore this topic and assess how it’s affecting your blog design.
What messages are associated with different color?
First of all, let’s consider the underlying meanings and messages behind the most frequently used colors:
· GREEN: Just like grass and trees in nature, the color green gives a message of growth and health. Green is a calm and soothing color with an element of freshness. It works well in the household, finance, agriculture, technology, and energy sectors among others.
· BLUE: Blue tends to be a firm favorite across the board. Its message is one of peace and tranquillity, and it symbolizes security, trust, reliability, and productivity.
· RED: The color of passion and excitement, red has been proven to increase the observer’s heart rate in some cases! Red conveys a bold and lively message which can also give a sense of urgency and speed.
· YELLOW: Bright and cheerful like the sun, yellow is an energetic color which speaks of competence and intelligence. It can even arouse hunger pangs making yellow an ideal color for food outlets and catering businesses.
· ORANGE: Another warm and energetic color, orange sends a message of confidence, enthusiasm, and ambition. It is popular with technology and healthcare brands.
· PURPLE: The color of royalty, purple symbolizes wealth, power, authority and sophistication. It is often used in the health and beauty industry, for anti-aging products, as well as in finance and various other industries.
· PINK: This attractive color’s message is one of warmth, sensitivity, sincerity, respect, and sophistication. It also gives the sense of possibilities.
· BROWN: Brown is a solid and earthy color. It works well if you want to convey a message of ruggedness and durability.
· BLACK: Black is a classic – ever elegant and sophisticated, often giving the message of wealth and luxury as well as carrying the weight of power and authority.
· WHITE: White is the ultimate symbol of purity and perfection, and it also gives a fresh and clean look. It works wonderfully as an accent color.
Do my color choices align with my blog’s intended message?
Now that you know the ideas and feelings commonly associated with each color ask yourself how your blog’s color scheme matches up. Have you chosen shades that correspond to your blog’s themes and messages you’re trying to convey? Perhaps your chosen colors have been sending a contradictory message all along. Now might be a great time to rethink your blog design with color psychology in mind. Perhaps after reading this far, you feel convinced that you have chosen the right colors, but for some reason, your readership response is not as high as you would like it to be. If this is the case, here is a bonus question for you to consider.
What color is my CTA button?
Who would have thought that the color of your call to action button can make a huge difference to the number of clicks you are likely to get? Indeed, case studies have confirmed that simply changing the color of the button can cause a marked improvement. Whether you are asking your readers to subscribe to a newsletter, sign up for an ebook or perform another desired action, it’s all about visibility and standing out on the page. The colors which work best for a CTA button are usually orange, red, yellow or green. So what color is yours?
For more information on color psychology in branding and digital marketing, check out the infographic below!