Hooking Up Your Freebie
So you’ve created your first list & you’ve connected WordPress & Mailchimp so now we’re going to finish up by connecting your free offer to your sign-up form.
You have created your free offer? Right? It doesn’t have to be a 100-page ebook. It can be a checklist, a “how-to”, or even a “how-not-to”. It can be an ebook, a .pdf, or a checklist. Something that your reader would love to have without giving away the farm so to speak.
Once you have that free offer ready to go upload it to your website and copy the URL. Next, you’re going to sign into your Mailchimp account. Go to your list and then look for “sign-up forms” and click. We’re actually going to tackle two steps today.
First, we’re going to design our sign-up forms and we’re going to connect our freebie. You have three choices when it comes to sign-up forms. You have General forms, embedded forms, & pop-ups. Today, we’re going to be working with General forms.
Once you’ve gone into general forms you’ll see Forms & Response Emails. In the drop-down below forms & response emails is a list of all of the possible emails in this series. As you can see, there are a lot of options and they are pretty self-explanatory. We’ll be working in the General forms area.
As you can see you have three sections, “build it” “design it” & “translate it”. Under “design it” you can add your logo, brand colors and any other design elements that you’d like to include. The great thing is you only have to design the first one and all the rest will take on the same design.
So now, you have your forms designed it’s time to hook up that free offer. In that same drop-down menu choose the “confirmation thank you page”. Now I want to tell you that if you want to send your subscribers to another page instead that is also possible. You may have a page on your website that is designed to give away your offer or a landing page etc. In that case, you would simply copy that page’s URL and place it in the box and hit save.
To use this form (as most of you will) click on edit (it will appear in the right-hand corner of the form’s sections when you hover over it). You can edit to say anything you want. It can be as simple as “here is your freebie” then you would make “freebie” a link and put the URL from your offer that you uploaded to your website media file. Click save and you’re all set.
I suggest that you go to your website and actually sign up for your own mailing list and follow it through all of the steps to make sure that everything is working correctly. Plus, it’s always a good idea to get a copy of all of your newsletters to make sure everything looks the way you’d like it to.
Have questions? Let me know in the comments below and I’ll get that answer right back to you!