You’ve found a niche, you make a great product, you have knowledge and skills that set you apart from anyone else and you’re working on your website. Congratulations! But how to you get people to read it, help them find you and keep them coming back?
2 words, Social Media. Despite the time suck that it can become, the numbers speak for themselves, in 2008 just 24% of the U.S. population had a social media profile. In the early months of 2017, 81% of us have a profile. (statistics from www.statista.com) That’s a lot of exposure and it can become aggravating, confusing and overwhelming. There are so many “how-to’s” that will tell you ways to increase traffic, grab their attention, keep them coming back and manage your time. Ready to pull your hair out yet? Just wait. There’s more to come.
What’s your demographic? Who is going to be buying your product or using your service? The age demographic will help you chose where to focus your time spent on social media. If your product is for tweens, teens or 20 something’s you’ll need to figure out what platform they’re using this week. For the rest of us, Facebook, Twitter, Instagram, and Pinterest are good places to start.
Most of us start on Facebook. More than likely we already have a personal profile, where you keep up with your friends, message them and share those goofy vacation photos.
A Facebook page, on the other hand, can be set up as any of these classifications:
- Local Business or Place.
- Company Organization or Institution.
- Brand or Product.
- Artist, Band or Public Figure.
- Cause or Community.
You can also have a group, which is set up and run differently from a page.
The rules are different for a page. You have to follow Facebook’s guidelines and pay attention or they can and will take your page away. Some get them back, others don’t and have to start from scratch. Yep, you read that right, follow Facebook rules or they take it away!
My personal opinion is that one thing page owners forget and it’s a biggie……. We’re all human. We all are looking for acknowledgment that someone, somewhere is paying attention to what we are saying, whether it’s what we think of a product or how we feel about their customer service, their ideas, how they handle conflict. The ways and whys are as numerous and varied as each one of us. So we turn to social media and reach out to whoever happens to be there.
That’s why I believe that if you are going to utilize social media, you have to be responsive to your followers. Read what they are saying. Respond to them. Let them know you are listening to what they are saying. Ask them questions, let them ask you questions, then answer them. I know that personally if a page doesn’t respond in some way to a comment I make, I quit following them. Even if you just hit the like button, take the time to do it. Over time you will build a loyal following that will share your product or ideas with others. Yes, you are growing, albeit slowly, but you’re also building the loyalty needed to keep things moving forward.
You can also run ads and in some cases, they work well, others seem to miss the mark. I’ve used them to market a very specific type of product I created for a very specific purpose and the ad paid for itself several times over. I’ve also used them for a more general purpose and had very little success with them.
Before you jump in and start creating a page, take the time to read the rules of each platform. Pick just one or two to start with and build them before you take on more. Trust me, it will save your sanity doing it that way!
This week’s post was written by Minette, the newest addition to The Blogging 911 family! Need a social media expert? She’s your girl! Email me at Rena@theblogging911.com and let’s talk!