Every blogger knows just how difficult it is to build a successful blog. There are so many things that you have to learn about that most people don’t even consider. Things like:
- Creating graphics
- Understanding email marketing
- Social media
and that list goes on and on and on. You know the old joke:
How many hats does an entrepreneur where? ANSWER: All of them!
One thing that isn’t often talked about but is definitely a necessity is analytics. If you do affiliate marketing, sponsored posts or make money off of your site in any way you need to know the stats behind it.
Things like pageviews, unique visitors, bounce rates. Terms like this usually invoke either 1. Your eyes glaze over and you skim the rest of the article or 2. Confusion about what it all means.
Today, I’m going to show you two Google Analytic filters that every blogger should be using as well.
Filters are a way of weeding out the events that you don’t want in your final counts. The first of which is the IP filter. What does this mean? You need to be filtering out your own IP address so that you are not counted along with your other stats. Why you ask? Because without this particular filter you won’t get an accurate picture of how your site is doing.
So, together we’re going to set up an IP filter. It’s really simple so don’t panic!
The next filter we’re going to set up is to keep your analytics from being hijacked. In the video below I show you exactly how to set up both filters.
How can someone hijack your analytics? Well, there’s a little known way of finding out anyone’s GA code. It’s very simple.
- Go to your website.
- Right-click your mouse.
- Choose “Page Source”.
- Hit CTRL + F for the find command and type in GA.
- Scroll down and you’ll see your own GA code.
There isn’t a way to hide them from this view so the only thing you can do is to add a filter that will keep your GA code safe from hijacking.
Go into your GA account, click on ADMIN>>Filters. Add a new filter and then choose “CREATE NEW FILTER” and give it a name that you will remember.
Scroll down and hit “CUSTOM” and then check the “Include” button. In the dropdown choose HOSTNAME and in the box below type in YOURDOMAINNAME.COM & click save! It’s that easy.
Need a little more help? Try this video I made to show you how to quickly filter out your IP address and including only your own hostname.
Have questions? Let me know in the comments below!