Whether you’ve been a blogger for five years or 5 minutes you’ve probably already heard how important migrating to WordPress can be for your bottom line. I have people ask me all of the time “Is it really worth it?”. My resounding answer is always YES! Blogger is fine if you’re marking your little one’s milestones or keeping up with long distance family members, but if you want to have your blog generate an income then you need to switch and the sooner the better.
What does WordPress have that Blogger doesn’t?
IT BELONGS TO YOU!
If you use a free blogging service like Blogger or WordPress.com (not to be confused for WordPress.org which is what you want if you migrate) you do not actually own your site. Blogger can shut down tomorrow and there is nothing you can do about it. When you host your site on WordPress.org only you decide how long it’s there. You own your own data and you decide when and where to share it.
LIMITED DESIGN OPTIONS!
Blogger is set up to use only a few tools which only allow you to make basic changes to what your site looks like and how it performs in different situations. With WordPress.org, you have many, many more options when it comes to design. There are over 44,000 different WordPress plugins that can be utilized to do almost anything. From opening up your own store to building a portfolio for your clients to see you can only get these options on WordPress.
MORE SEO ADVANTAGES!
There are much more ways to improve your SEO on WordPress. Plugins like SEO by Yoast make it so easy and take all of the guesswork out of it.
Blogger only offers a very limited support system with basic documentation and their user’s forum.
WordPress is a very active community support system that can help you get to the root of your problems a whole lot quicker. There are also many companies who offer premium WordPress support (like The Blogging 911).
Blogger has not seen any major update in a very long time. We have seen Google kill their popular services such as Google Reader, Adsense for feeds. Future of Blogger depends on Google, and they have the right to shut it down whenever they want.
WordPress is an Open Source software which means its future is not dependent on one company or individual (Check out the history of WordPress). This means you won’t wake up one morning and all of your valuable content is just GONE!
I work with clients all of the time who have migrated from one of the free blogging services to WordPress.org AND I’ve never had a person tell me that they wish they hadn’t migrated. Actually, they tell me all the time they wished that they had done it so much sooner.
Migrating to WordPress can often seem scary and overwhelming and it can be if you go into it the wrong way. With anything else, there is a learning curve and you definitely want to do your homework if you are planning to do it yourself. If you prefer to have someone with a whole lot more experience then you’ve come to the right place and right now I have an awesome sale going on right now!
A BLOGGER TO WORDPRESS MIGRATION CONSISTS OF…
- 301 Redirects
- Transfer of pages, posts, comments, labels, and images
- Transfer and setup of sidebars, footers, menu, and header to look just like your Blogger Blog
- Phone support before, during, and after the migration (for 7 days).
- Changing the Feed burner feed
- Installation and set up of hosting accounts and WordPress
- Installation of backup plugin, spam filter, and SEO plugin
- Installation of the Genesis Framework
- Help with Google Apps domain issues
- Transfer of email and MX records
- Setup with Google Webmaster tools