Welcome to the sixth in our “Women In Biz All Around WordPress” feature that will run the 1st Sunday of every month. It’s a new series where we spotlight amazing women and the ways in which they have used WordPress to spread their message, sell their products, or provide valuable services.

The hope is to inspire other midlife women to build their online businesses and find what we’re all looking for; financial freedom, a lifestyle they love, and excitement they may have been missing! All of these women are clients of mine who have inspired me over the years and I think they will inspire you as well.

This month I want to introduce Karen Schifman from Artful Amphora. I have longed to be an artist my whole life. I think that people who are given those gifts are spectacular & Karen is a prime example. Karen is also one of my longest clients. I maintain her website for her so she can concentrate on teaching & creating.

Artwork Property of Karen Schifman Artful Amphora.com

The piece above just tore at my heart. Even if you don’t live in California I think the massive fires they have experience tears at the heart of all Americans.

Tell us a little bit about you

I am an art historian, college professor, and mixed-media artist.

What made you first decide to build a blog or website? How long have you had your site?

I was writing a monthly column for an organization that I belong to entitled SCWCA (Southern California Women’s Caucus for Art). It seemed like a good place to archive my articles and then it developed from there.

‘Honoring Virginia’ property of Karen Schifman ArtfulAmphora.com

Amazing work! I  love this one as well. Well, actually I love them all! Check out the rest of her pieces HERE

What is your niche?

My column is “Women Around Town” and for the most part, provides details about women artists who are exhibiting in So. California. I also write about art that I encounter when traveling and things of special interest. I write once a month. I have an email list but also post on Facebook for a larger audience.

‘California Girl’ property of Karen Schifman Artful Amphora.com

Of all of your blog posts or pages on your site which is your favorite?


What is your favorite social media platform and why?

Facebook. That is where most of the people I know post. I have an Instagram account, however, I am not used to it quite yet.

Do you find WordPress easy to maneuver or do you avoid the back end like the plague?

I avoid the back end.

Is your site a business that makes money or a passion that makes your heart sing?

This is definitely a passion project.

If you use your site for business what do you sell or what service do you provide?


What is one thing you’d like people to know about you?

The one thing that I would like people to know about me is that I am passionate about art and supporting women artists.

Ladies can I get an AMEN?!? We need more people like Karen who want to build women up instead of tearing them down. Mentoring the women coming up behind her. As a woman, I just want to say thank you.


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